Emailvision Buys Social Marketing Startup
ObjectiveMarketer provides social marketing tools to clients like Cisco WebEx and Answers.com.
ObjectiveMarketer provides social marketing tools to clients like Cisco WebEx and Answers.com.
Emailvision, an 11-year-old provider of e-mail marketing software, has acquired ObjectiveMarketer, a start-up that offers social media marketing management tools. The deal illustrates how e-mail marketers are increasingly obliged to act as social marketing managers in addition to their traditional roles.
ObjectiveMarketer software is used by brands like Cisco WebEx, Answers.com, BMW Motorrad and MINI Colombia. Those clients rely on it to plan, automate, execute and measure campaigns on platforms including Twitter, Facebook, and LinkedIn. Those capabilities will join Emailvision’s flagship product, Campaign Commander, which allows marketers to manage e-mail design, planning, delivery, A/B split testing and analytics. Its customers include Sony, Unilever, Sharp, Pfizer and Panasonic.
The Campaign Commander product previously had a “share-with-my-social-network” feature allowing clients to share e-mail promotions, offers and newsletters on Facebook, Twitter, and other communities.
“We have support in our core product, Campaign Commander, for integration of e-mail and mobile campaigns with social media channels,” said Emailvision CEO Nick Heys. “Now we can offer online marketers the ability to actively manage their social campaigns in the same way they manage all other channels.”
Emailvision says it is “committed to making immediate investments in ObjectiveMarketer’s R&D to keep a very high rate of innovation in the fast moving world of social media marketing.”
ObjectiveMarketer was founded in 2008 by Amita Paul. She joins Emailvision in a full-time role dedicated to Emailvision’s social media product line. She will also open an office in Palo Alto, Calif. All ObjectiveMarketer employees will join Emailvision.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceIn March, LinkedIn launched Sponsored InMail, an ad solution that allows marketers to send promotional messages to the InMail inboxes of LinkedIn user...
View articleEmail marketing is far from perfect. It often gets given short shrift when something new and shiny and… well… social comes along, and ma...
View articleOne way to ensure email subject lines always generates engagement and catches the attention of subscribers is to use a data-driven creative campaign s...
View articleNow available on Google and Facebook, features like Customer Match or Custom Audiences are expected to revolutionize digital advertising, especially w...
View articleOne-click emails are an efficient way for consumers to share personal preferences with brands and provides email marketers actionable data that can be...
View articleEmail is a vital tool in distributing content across all channels. Read More...
View articleNetworking is integral to effective marketing strategies, and both B2B and B2C marketers need this skill to increase revenue and brand awareness. Here...
View articleLinkedIn updated its email marketing strategy by allowing subscribers to set their own mailing preferences. So how much is too much email messaging? L...
View article