Perry Looks to Lasso Cain Supporters With Facebook Ads

GOP hopeful joins Newt Gingrich in running ads that aim to wrangle Cain supporters.

perry-cain-facebookad12As the dwindling field of Republican presidential hopefuls aims to win over former Herman Cain supporters, Rick Perry wants to wrangle them on Facebook. Until now, Perry’s campaign has done little online advertising. But ads and messaging seen today on Facebook suggest his campaign sees value in locating Cain supporters there in the hopes of winning them over to his flock.

Meanwhile, Newt Gingrich – another candidate whose campaign has shown little interest in online advertising thus far – is trying to capture Cain backers and others on Google. Ads in Google search results that link to the “Meet Newt” page on his campaign site read, “Cain is Out Support Newt.”

The Perry ads on Facebook speak directly to Cain fans, too. “Cain Supporters: Texas Governor Rick Perry is the only Washington outsider left in the Presidential race. Click to learn more.” However, while the Gingrich ads link to a generic page, Perry’s ads link to RickPerry.org/Cain, and portray Perry as a “Washington Outsider,” just like Cain.

“Herman Cain’s appeal was that of a Washington Outsider – someone not beholden to the entrenched Beltway interests, and who hasn’t spent his life cutting deals at the expense of conservative principles. As the race goes forward, with the Iowa Caucuses 32 days away, I am truly the only Washington Outsider left in the race,” notes the Perry site.

perry-faithad-facebookA post to Perry’s Facebook account displays an image featuring Cain and Perry, and also plays on the Texas Governor’s arguable outsider status. “Cain supporters: Join Team Perry,” it declares. Perry is also using Facebook ads to drive people to his new faith-centric TV spot on YouTube.

The Perry camp has been employing the anti-Washington “outsider” rhetoric for a month or so, around the same time that Gingrich – a man with extensive experience in Washington as former speaker of the house – began his surge in the polls. It remains to be seen whether Perry, himself a career politician who has held statewide offices in Texas for over two decades, can convince primary voters that he and Cain are truly alike as outsiders.

Subscribe to get your daily business insights

Whitepapers

US Mobile Streaming Behavior
Whitepaper | Mobile

US Mobile Streaming Behavior

5y

US Mobile Streaming Behavior

Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...

View resource
Winning the Data Game: Digital Analytics Tactics for Media Groups
Whitepaper | Analyzing Customer Data

Winning the Data Game: Digital Analytics Tactics for Media Groups

5y

Winning the Data Game: Digital Analytics Tactics f...

Data is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...

View resource
Learning to win the talent war: how digital marketing can develop its people
Whitepaper | Digital Marketing

Learning to win the talent war: how digital marketing can develop its peopl...

2y

Learning to win the talent war: how digital market...

This report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...

View resource
Engagement To Empowerment - Winning in Today's Experience Economy
Report | Digital Transformation

Engagement To Empowerment - Winning in Today's Experience Economy

1m

Engagement To Empowerment - Winning in Today's Exp...

Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

View resource