Baidu Visualization Map Tracks Chinese New Year Migration

Leveraging Baidu LBS open platform data, China's leading search provider tracks what is said to be the largest annual mammalian migration on Earth.

As millions of Chinese travel home to celebrate Chinese New Year this Friday, Baidu has started tracking what is said to be the largest annual migration on Earth, and has presented it as a visualization map.

The Chinese New Year migration map is built from Baidu’s location-based services (LBS) open platform data, which is based on more than 5 billion daily positioning requests sent through its products such as Baidu Maps and other apps that use the search provider’s positioning technology and services, according to a Baidu spokesperson.

The visualization map, updated every hour for eight hours daily, illustrates the hottest migration paths as well as the most popular cities and provinces people are traveling to and leaving from.

For example, on Wednesday at 6 p.m., Beijing, Chongqing, and Shanghai were the top three cities people returned to and left from. Clicking on the map also reveals that the most popular cities people return to from Beijing include Baoding, Tianjin, and Chengdu.

baidumigrationmap

Subscribe to get your daily business insights

Whitepapers

US Mobile Streaming Behavior
Whitepaper | Mobile

US Mobile Streaming Behavior

5y

US Mobile Streaming Behavior

Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...

View resource
Winning the Data Game: Digital Analytics Tactics for Media Groups
Whitepaper | Analyzing Customer Data

Winning the Data Game: Digital Analytics Tactics for Media Groups

5y

Winning the Data Game: Digital Analytics Tactics f...

Data is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...

View resource
Learning to win the talent war: how digital marketing can develop its people
Whitepaper | Digital Marketing

Learning to win the talent war: how digital marketing can develop its peopl...

2y

Learning to win the talent war: how digital market...

This report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...

View resource
Engagement To Empowerment - Winning in Today's Experience Economy
Report | Digital Transformation

Engagement To Empowerment - Winning in Today's Experience Economy

1m

Engagement To Empowerment - Winning in Today's Exp...

Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

View resource