Yahoo to Block Social Log-Ins From Facebook and Google

Yahoo will soon require users of the website's services to register for Yahoo IDs. The new sign-in shakeup is chief executive Marissa Mayer's latest idea to boost revenue for the site.

Yahoo will prevent users from signing into its services using Google or Facebook accounts, saying instead they will need Yahoo IDs.

Yahoo revealed the news to Betanews, saying that it will roll out the new log-in process gradually, a process that will require users of the website’s services to register for Yahoo IDs rather than logging in with Facebook or Google accounts.

Yahoo said, “We’d like to let you know about an upcoming change to Yahoo Fantasy’s sign-in experience. In March, Yahoo Fantasy will begin asking everyone to sign in with a Yahoo username to access their teams, rosters, brackets, and more. Eventually Facebook and Google sign-in options will be removed.”

In removing the Facebook and Google sign-in features, Yahoo chief executive (CEO) Marissa Mayer is canning a strategy that Yahoo adopted in 2010 at the direction of then CEO Carol Bartz.

Yahoo said that the new process will allow it to offer a better experience to its customers, saying that it is “continually working on improving the user experience” and adding that the new process will allow it to offer “the best personalized experience to everyone.” It will also allow for easier password recovery and faster customer support, according to the firm.

This shift is also likely part of Mayer’s plans to reclaim the website’s presence on the Internet and revive its stalling revenues. The move will also see users handing over their details directly to Yahoo, rather than its competitors, and could help the firm target its customers better.

While this all sounds well and good, we suspect that it won’t go down well with those who are concerned about their privacy, with Yahoo being susceptible to hacking attacks.

Yahoo has yet to reveal whether all of its services such as Tumblr and Flickr will require a Yahoo ID, but has said that Yahoo Sports Tourney Pick’em, a service focused on the NCAA college basketball tournament, will require Yahoo IDs later this month.

Yahoo presents more details about the log-in switch here.

This article was originally published on the Inquirer.

Subscribe to get your daily business insights

Whitepapers

US Mobile Streaming Behavior

Whitepaper | Mobile US Mobile Streaming Behavior

5y

US Mobile Streaming Behavior

Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...

View resource
Winning the Data Game: Digital Analytics Tactics for Media Groups

Whitepaper | Analyzing Customer Data Winning the Data Game: Digital Analytics Tactics for Media Groups

5y

Winning the Data Game: Digital Analytics Tactics f...

Data is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...

View resource
Learning to win the talent war: how digital marketing can develop its people

Whitepaper | Digital Marketing Learning to win the talent war: how digital marketing can develop its people

2y

Learning to win the talent war: how digital market...

This report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...

View resource
Engagement To Empowerment - Winning in Today's Experience Economy

Report | Digital Transformation Engagement To Empowerment - Winning in Today's Experience Economy

4w

Engagement To Empowerment - Winning in Today's Exp...

Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

View resource