Data Wars: A deep dive into the transformation of retail

The idea of collecting data is no longer unique in the digital age. As the influx of data has become challenging for the retail industry both offline and online, it’s important to recognize how to utilize customer data to gain further insight into the customer journey.

Around 69% of the survey respondents state that increasing customer retention and customer lifetime value are the main goals they are trying to achieve. However, only 10% of organizations feel they are using the data effectively.

Download this report and discover:

• How to overcome the changing face of the retail industry
• Finding solutions to data problems such as abandoned online carts and loyalty card data
• What marketers can learn from established brands vs. ecommerce
• The impact AI and analytics will have on the future of retail