Measuring Success

What metrics should you be looking at? What are your results? What should your next steps be? Learn how to make e-mail effective using response data -- and make your next campaign even better.

• » Calculating the Cost of Increased E-Mail Frequency Jun 7, 2006
• » How Powerful Is E-Mail? May 15, 2006
• » Projections Apr 24, 2006
• » What to Test… and What Not to Test Feb 27, 2006
• » E-Mail: Online Marketing's Overlooked Stepchild? Nov 7, 2005
• » Between "Bounced" and "Delivered" Oct 10, 2005
• » Can You Pass an E-Mail Reputation Audit? Aug 31, 2005
• » E-Mail: Let's Do the Numbers Jan 3, 2005
• » Improve E-Mail Response: Test Numerous Variables Dec 27, 2004
• » Tracking to Stay on Track Sep 23, 2004
• » Double Your E-Mail Registrations in Seven Steps Jun 24, 2004
• » A Little TLC May 6, 2004
• » Are Your E-mail Metrics Good, Bad, or Ugly? Jun 19, 2003
• » When an E-mail Marketing Campaign Goes Bad Apr 24, 2003
• » Goals, Benchmarks, and E-Mail Marketing Success Mar 13, 2003
• » How to Optimize E-Mail List Growth, Part 2 Feb 27, 2003
• » Online Surveys, Part 3: Real-Life Tips and Tactics Feb 26, 2003
• » Online Surveys, Part 2: Pump Up Your Results by E-Mail Feb 12, 2003
• » How to Optimize E-Mail List Growth, Part 1 Jan 30, 2003
• » Online Surveys, Part 1: Instant Marketing Intelligence Jan 29, 2003
• » Auditing Your E-Mail Initiatives: Five Areas to Examine Jan 2, 2003
• » The Four Basic Email Campaign Tests Dec 2, 2002
• » No Law of Averages Nov 18, 2002
• » More E-Newsletter Metrics Nov 13, 2002
• » How Open Rate Really Works Aug 16, 2002
• » Click-Through Déjà Vu Jul 24, 2002
• » Test Versus Control, Part 3 Jul 23, 2002
• » Test Versus Control, Part 2 Jun 25, 2002
• » Test Versus Control, Part 1 Jun 11, 2002
• » Performance-Based Testing: Avoid the Most Common Affiliate Mistake May 31, 2002
• » Are You Watching Your ROI? May 13, 2002
• » Response Metrics: How to Crunch the Numbers Feb 26, 2002
• » CPA Meets CPM: Is a Hybrid Deal Right for You? Feb 19, 2002
• » Learning to Love the Open Rate Feb 7, 2002
• » Data Again? Sep 4, 2001
• » Getting the Right Results Aug 23, 2001
• » Tidbits of Data Can Become Megabytes of Info Aug 21, 2001
• » Getting Optimal Results From Email Marketing Nov 28, 2000
• » How Do You Measure Success? Nov 27, 2000
• » Measuring Email Marketing Success Oct 25, 1999

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