Permission & Privacy

E-mail can forge positive relationships -- and animosity. Use your powers wisely. Spam, e-mail etiquette, identifying e-mail police, and how to follow news about e-mail ethics. Avoid headaches, stay out of court, and make your e-mails welcome in your readers' inboxes.

• » New Image-Based Spam: No Two Alike Jun 28, 2006
• » Let's Kill Off the 'Report Spam' Button Jun 1, 2006
• » Merging Acquisition and Retention E-Mail Mar 6, 2006
• » Permission: Standard or Best Practice? Jan 4, 2006
• » E-Mail Polices: Solution or Problem? Aug 29, 2005
• » Spam Wars Episode III: Revenge of the Phish Jun 2, 2005
• » The Nomenclature of Opt-In Apr 21, 2005
• » Clear and Conspicuous Opt Outs Mar 24, 2005
• » Does CAN-SPAM Hurt Compliant Marketers? Part 2 Mar 21, 2005
• » Does CAN-SPAM Hurt Compliant Marketers? Part 1 Mar 7, 2005
• » How Geeks Can Increase E-Mail Delivery Feb 16, 2005
• » An E-Mail Marketer's Guide to Deliverability, Part 2: Sender ID Feb 14, 2005
• » An E-Mail Marketer's Guide to Deliverability, Part 1: SPF Jan 31, 2005
• » How Nongeeks Can Increase E-Mail Delivery Jan 19, 2005
• » Understand ISP-Level E-Mail Filtering Dec 22, 2004
• » The Identity Crisis and E-Mail Authentication: Finding Your Identity Dec 6, 2004
• » Getting and Staying CAN-SPAM Compliant Aug 30, 2004
• » Don't Let a Spoofer Ruin Your Good Name Aug 16, 2004
• » SPF: It's Not Just a Good Idea Aug 2, 2004
• » Blacklists and Whitelists and Deliverability, Oh My! Jun 21, 2004
• » Small Business Guide to Dealing With Spam Apr 23, 2004
• » The Customer Perspective: Blacklisted Apr 2, 2004
• » Anti-Spam Consultants Launch Sender Database Mar 15, 2004
• » Opting in to Anti-Spam Compliance Dec 18, 2003
• » The Dilemma of E-mail Marketing for SMBs Nov 26, 2003
• » E-Mail Can Minimize Do-Not-Call Woes Nov 17, 2003
• » Scared Straight: A Tale of Spam Redemption Nov 17, 2003
• » Stopping Spam before the Gateway: Honeypots Nov 13, 2003
• » Disposable E-mail Addresses No Problem for Legit Marketers Nov 7, 2003
• » Challenging The System Oct 27, 2003
• » Clean Up Your Own Backyard Oct 6, 2003
• » Calif. Enacts Tough Anti-Spam Law Sep 24, 2003
• » Permission: Black, White... and Grey? Sep 15, 2003
• » Marketing Is Not the Enemy Aug 28, 2003
• » How Small Businesses Can Tackle Big Viruses Aug 25, 2003
• » More Battles With the Demon Spammers Aug 15, 2003
• » Mandated Opt-In for Fax Marketing. Is E-Mail Next? Aug 14, 2003
• » Spam and Viruses: Unholy Matrimony, Part 2 Aug 13, 2003
• » If I Were a Spammer Aug 11, 2003
• » Spam and Viruses: Unholy Matrimony, Part 1 Aug 4, 2003
• » The Confirmation Quandary Aug 4, 2003
• » Spamming to Stop Spam Aug 1, 2003
• » ITSPA Offers Fast Fixes to Reduce Spam Jul 30, 2003
• » Memo to Spammers: I Surrender Jul 30, 2003
• » Even Without Spam, Email Is Not Cost-Free Jul 24, 2003
• » What's Your E-Mail Policy? Jul 21, 2003
• » Warning Goes Out on New Spam Attacks Jul 10, 2003
• » Silverpop Prepared to Beat Challenge-Response Jul 2, 2003
• » What's the Big Deal about Spam? Jul 1, 2003
• » Can You Say [Phrase] in E-Mail? May 23, 2003
• » GoodbyeSpam Reaches Out to ISPs May 14, 2003
• » Spam Economics: Who's the Real Sucker? May 13, 2003
• » Who's Suppressing Whom? May 12, 2003
• » Online Portals Won't Defeat Spam May 5, 2003
• » Will Spam Be CANned? Apr 28, 2003
• » McAfee Unleashes SpamKiller For Small Businesses Apr 21, 2003
• » The Unsubscribe Dilemma Apr 14, 2003
• » Shine a Light on Spammers Apr 14, 2003
• » Permission to Spam? Apr 10, 2003
• » Spam: We're Losing Apr 4, 2003
• » Picking Your Anti-Spam Poison: The Spam Series, Part 2 Mar 31, 2003
• » Whitelists and Filters Mar 31, 2003
• » In the Year 2005, Will Your Anti-Spam Arsenal Be the Same? Mar 31, 2003
• » Target Email: From Spam to Choice, Part 6 Mar 31, 2003
• » Anti-Spam Directory Mar 31, 2003
• » Who Will Pay to Send E-Mail? Mar 17, 2003
• » Targeted E-mail: From Spam to Choice Part 5 Mar 10, 2003
• » Stomping Out Spam: The Spam Series, Part 1 Mar 10, 2003
• » Why You Should Worry About State Spam Laws Mar 3, 2003
• » Should You Opt in to Opt Out? Feb 24, 2003
• » Realtime Black-hole Lists: Heroic Spam Fighters or Crazed Vigilantes? Feb 24, 2003
• » Targeted E-mail: From Spam to Choice, Part 4 Feb 19, 2003
• » Is This the Year for a Federal Solution to Spam? Feb 3, 2003
• » Targeted E-mail: From Spam to Choice, Part 3 Feb 3, 2003
• » Targeted E-mail: From Spam to Choice, Part 2 Jan 29, 2003
• » Aberdeen Predicts Doubling of Attacks and Spam Jan 23, 2003
• » Targeted E-mail: From Spam to Choice, Part 1 Jan 14, 2003
• » Prevention Is the Best Medicine: Creating an Anti-Spam Strategy Jan 9, 2003
• » Weekly Review: Spam Spells Opportunity for ASPs Dec 4, 2002
• » Should Email Be Free? Nov 18, 2002
• » Even the Good Guys Want to Sell You Something Nov 6, 2002
• » Searching for a Definition of Spam Nov 4, 2002
• » Email Power to the People, Part 2 Oct 21, 2002
• » Opt-This, Opt-That: Putting Permission to Rest Oct 18, 2002
• » Email Power to the People, Part 1 Oct 7, 2002
• » Spam Solutions Sep 27, 2002
• » Spam and Email Filters: Reader Solutions Sep 23, 2002
• » Opt-In: More Than Permission to Send Sep 13, 2002
• » The Business Case for Opt-In Sep 12, 2002
• » Siding With Goliath: Preaching What Permission Marketing Practices Sep 11, 2002
• » Europe Fights Spam with Habeas and Poetry Sep 11, 2002
• » Trust or Regulation? Sep 9, 2002
• » Email Advertising Sep 9, 2002
• » How to Avoid the Email Black Hole Aug 29, 2002
• » Filtering Our Rights Along With Our Email? Aug 26, 2002
• » Not Just Another Article on Luncheon Meat Aug 23, 2002
• » Filtering Spam with Blocklists Aug 20, 2002
• » Breakthrough Marketing Aug 19, 2002
• » Three Scenarios, Three Solutions: Non-Opt-In Legacy Email Addresses Aug 15, 2002
• » Delighted to Receive Your Ad! Aug 5, 2002
• » Make Spammers Pay Before You Do Jul 26, 2002
• » Email Marketers, Unite! Jul 15, 2002
• » Permission Is About Your Relationship Jun 24, 2002
• » Spam Insanity: The New Normal? Jun 21, 2002
• » Spam: Call to (What?) Industry Action Jun 21, 2002
• » Fighting Spam: It's All About the Opt-In Jun 17, 2002
• » Spam: Taking Action Jun 14, 2002
• » Renting a List? Consider a Spam Clause May 31, 2002
• » How to Handle the Truth May 31, 2002
• » Potential Spammer: Our Readers Intervene! May 30, 2002
• » Marketers Feel Slammed by Spam May 23, 2002
• » Don't Annoy Subscribers -- Until They Ask You To May 17, 2002
• » Will Email Go the Way of Banner Ads? May 6, 2002
• » Spam Solution: Charge for Commercial Email May 3, 2002
• » Oh! You Do Spam. Apr 25, 2002
• » Good Publicity, Bad Publicity Apr 18, 2002
• » Warning! Unsolicited Internet Ad Coming Your Way!, Part 2 Mar 22, 2002
• » Eye on Spam, Part 2: Go Ahead, Sue Me Mar 5, 2002
• » I Changed My Mind Mar 5, 2002
• » Eye on Spam, Part 1: Unbeatable Scum? Feb 21, 2002
• » Coming on Too Strong? Feb 19, 2002
• » Eight Ways to Take Names Feb 14, 2002
• » Spam: Time for a Better Tech Solution Dec 28, 2001
• » The Trouble With Spam Dec 17, 2001
• » The Controversy Surrounding Negative Option Opt-Out Dec 6, 2001
• » Beginning of the End for Double Opt-In Nov 30, 2001
• » Toiling in the Email Desert Nov 19, 2001
• » Mother, May I? Nov 15, 2001
• » Email Campaigns: Put the Customer in the Driver's Seat Nov 1, 2001
• » Personalization Comes Full Circle, Part 2 Nov 1, 2001
• » Personalization Comes Full Circle, Part 1 Oct 25, 2001
• » This Week's Agenda: Email Arms Race Oct 1, 2001
• » Opting for Results Jul 2, 2001
• » Email Preferences: Let Your Customers Decide May 10, 2001
• » Report From the Field: Email Marketing Best Practices Mar 7, 2001
• » Consumer Privacy: Some Email Marketing Best Practices Jan 23, 2001
• » How to Freshen up Stale Permission Nov 6, 2000
• » Email Marketing for the Long Term Jun 28, 2000
• » Speaking The Opt-In Language Nov 22, 1999

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