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Download the ClickZ Advertising News & Marketing Rolodex, a free iPhone app. It's a marketer's resource for news, how-to's, commentary, and reference about online marketing and advertising. The ClickZ Rolodex will help you connect with the industry's top interactive marketing experts.

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• Once opened, you can read on the subway or the airplane or anywhere where you don't have a data connection.
• Customize the app to follow your favorite columnists.
• Use Linkedin, Twitter & Facebook right inside the app.

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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