IBM White Papers: 2012 Holiday Readiness

This year the Connected Customer will be using more devices than ever to shop online: web, phone and tablet. Will they also finally use social media to shop?

To help you plan, IBM is sharing data about the latest trends in online retailing. Check out these resources for tips on staying connected to Generation C:

1. IBM Coremetrics Holiday 2011 Recap Report
Year-over-year online retail sales statistics for Black Friday and Cyber Monday.

2. IBM EMM 5th Annual Online Retail Holiday Readiness Report
Industry Benchmark Analysis and Best Practices Guide.

3. IBM's State of Marketing Survey 2012

4. 2012 Through the Lens of 2011 Deliverability and Q4 Benchmarks

To download any of these resources, please complete the form below. After clicking Submit, an email with a link to download will be sent to the email address you provide.