Stats - Demographics

Trends & statistics: the Web's richest source

Study: More People 65 and Older Flock to the Web
Demographics
Nielsen finds the number of seniors online increased by more than 55 percent over a five-year period. Dec 22, 2009

Study: U.K. Teens Gravitate to Facebook, Shun MySpace and Bebo
Demographics
comScore data suggests young adults are abandoning secondary networks. Aug 18, 2009

African Americans Most Active Users of Mobile Web
Demographics
Nearly half of African Americans have accessed the Internet from a mobile device, according to a new Pew report. Jul 22, 2009

U.S. Census: Three in Five U.S. Households Have Home Internet Access
Demographics
College graduates are three times more likely to have Internet access in their homes than high school dropouts. Jun 5, 2009

Study: Mobile Enthusiasts Tethered to the Internet
Demographics
Pew Internet defines 10 groups of people based on their wireless and wired connectivity. Mar 26, 2009

Study: Sizing up the Online Generation Gap
Demographics
Internet users, including Gen X and Y, take part in different activities based on their age group. Learn who's most social and who seeks out online research. Jan 28, 2009

Digital TV Transition Could Leave One in Six Homes in the Dark
Demographics
Study finds that homes still need to buy a digital converter box or connect to cable or satellite service. Jan 27, 2009

How Active Is the 'Mature' Market Online?
Demographics
What are people 62 and older doing online? It's more than sharing their grandchildren's photos. May 6, 2008

Do Internet Ads, Content Effectively Reach All Ages?
Demographics
The older the Internet user, the more they believe digital ads and Web sites are designed for younger people, one study finds. Mar 11, 2008

Pew: Video Sharing Sites Go Mainstream
Demographics
Video sharing sites have moved past their early adopter phase and been adopted by the broader public over the past year, according to a Pew study. Jan 9, 2008

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