Stats - Demographics

Trends & statistics: the Web's richest source

U.S. Census: Three in Five U.S. Households Have Home Internet Access
Demographics
College graduates are three times more likely to have Internet access in their homes than high school dropouts. Jun 5, 2009

Study: Mobile Enthusiasts Tethered to the Internet
Demographics
Pew Internet defines 10 groups of people based on their wireless and wired connectivity. Mar 26, 2009

Study: Sizing up the Online Generation Gap
Demographics
Internet users, including Gen X and Y, take part in different activities based on their age group. Learn who's most social and who seeks out online research. Jan 28, 2009

Digital TV Transition Could Leave One in Six Homes in the Dark
Demographics
Study finds that homes still need to buy a digital converter box or connect to cable or satellite service. Jan 27, 2009

How Active Is the 'Mature' Market Online?
Demographics
What are people 62 and older doing online? It's more than sharing their grandchildren's photos. May 6, 2008

Do Internet Ads, Content Effectively Reach All Ages?
Demographics
The older the Internet user, the more they believe digital ads and Web sites are designed for younger people, one study finds. Mar 11, 2008

Pew: Video Sharing Sites Go Mainstream
Demographics
Video sharing sites have moved past their early adopter phase and been adopted by the broader public over the past year, according to a Pew study. Jan 9, 2008

Top 10 U.S. Local Markets online, September 2007
Demographics
A look at the top 10 local markets by the number of unique users and time spent online. Oct 30, 2007

Top Presidential Campaigns Took Few E-mail Breaks in August
Demographics
Top polling presidential candidates used e-mail to promote campaign events, discuss issues and drive users to sign petitions and watch videos. Sep 13, 2007

Top 10 Local Markets Online, July 2007
Demographics
A look at the top 10 local markets by the number of unique users and time spent. Sep 11, 2007

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