A/B testing

amazon1

#CZLNY: Amazon’s Performance Secrets

Apr 3, 2014 - For years we have paid careful attention to Amazon's successes. This column shares a few secrets about what makes the company so incredibly successful and a formidable competitor to every business out there. Comments

Digital Marketers Toolkit - 5 Resources to Validate Ideas and Test Assumptions

ideas Mar 31, 2014 - With a myriad of new and useful technologies available, a lot of guesswork can be taken out by using some of these digital tools to validate and test your ideas. Comments

Leveraging Usability Testing for Smarter A/B Testing

shutterstockux Jan 26, 2014 - Talking to customers can be incredibly useful -- here's how to combine analytics and user research for better testing in five steps. Comments

Data and Measurement Resolutions for 2014

datamarketing Dec 12, 2013 - Start 2014 with a clear conversion optimization strategy in mind. Consider these 3 data-driven goals. Comments

Measurement Without Experimentation is Vanity - How To Do Big Data Better

bigdata Nov 20, 2013 - With big data, organizations have a choice: they can either discover new ways to thrive in times of change, or keep telling the same stories and re-quantifying what they already know. Comments

Turn Testing into a Game: One of the Most Effective Ways to Create a Testing Culture

testinggame Oct 29, 2013 - A step-by-step guide on how to get colleagues within your organization excited about testing marketing creatives. Comments

Why Headline Testing is Still Valuable and 5 Easy Tips for Writing Variations That'll Win

testing Oct 8, 2013 - You need to write content that will actually sell. Here are 5 tips to write headlines worth testing. Comments

Software Vendor Sees 33% Uptick in Conversion Rate With Landing Page Optimization

web-design Sep 10, 2013 - Many marketers are missing out on the possibility of greatly increasing their site's conversion rate through A/B testing the landing pages on their site. Comments

How to Fail at Landing Page Testing

testing Jul 23, 2013 - If your data rate is too low, your website experiences seasonal spikes in traffic, or your website has major issues, you may be doomed to failure. Comments

5 Steps to Grow a Successful Testing Program

sustainingonlineoptimizationfeatured Jun 4, 2013 - If your company is new to testing, you will need to be the testing champion within your organization. Here's how. Comments

Testing, Testing,1-2-3-4-5?

testing1 Jun 3, 2013 - Consider these five steps to help you start testing. Comments

Top 80 Tools for Digital and Data Marketing

datamarketing Apr 15, 2013 - Consider these digital tools that can help build a clearer picture of your customers' behaviors and actions. Comments

How Can Internet Marketers Bring Out the Best in Site Design?

abtestingfeatured Mar 6, 2013 - Three recommendations to get the best out of your site design. Comments

The Truth About Email Marketing

Jun 13, 2012 - Here are seven myths we need to clarify about email marketing. Comments

Convert! Convert! Convert!

conversion Dec 22, 2011 - Campaigns drive prospects. Where you need to get serious is in the less glamorous world of lead conversion because this is where customers are born. Here's how. Comments

Email Campaign Management: Learn From Macau Luxury Hotels

macau Sep 23, 2011 - Tips to improve open rates for your newsletters and promotional campaigns. Comments

Internet: The Silver Bullet for Businesses?

silverbulletasia Mar 29, 2011 - Many organisations are still making marketing decisions based on 'gut feeling', but here's how you could leverage the Internet to drive profits for your company. Comments

On the Subject of Subject Lines

subjectspamasia Mar 22, 2011 - Consider these five factors to craft a subject line so your email marketing gets read. Comments

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