account-based marketing


The Ultimate Marketing Plan: Revisited

Aug 19, 2015 - Summer isn't over yet, but now is the time to start planning your marketing strategy for the year ahead. Comments

4 Advanced B2B Strategies for Hyper-Targeted Marketing Campaigns

Audience Targeting Jul 24, 2014 - There are many new ways to use social, mobile, and hyper-targeted marketing strategies. Consider using these channels to get email opt-ins, break into trade shows, and increase your appointment-setting rates. Comments

The 5 Things to Know About Account-Based Marketing

account-based-shutterstock-170854715 Mar 20, 2014 - Account-based marketing (ABM) is being adopted at a much larger scale than ever before. So here's a look into why account-based marketing will be one of the biggest revenue drivers for B2B business in the very near future. Comments

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Featured White Papers

2015 Holiday Email Guide

2015 Holiday Email Guide
The holidays are just around the corner. Download this whitepaper to find out how to create successful holiday email campaigns that drive engagement and revenue.

Three Ways to Make Your Big Data More Valuable

Three Ways to Make Your Big Data More Valuable
Big data holds a lot of promise for marketers, but are marketers ready to make the most of it to drive better business decisions and improve ROI? This study looks at the hidden challenges modern marketers face when trying to put big data to use.