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Airbnb's Controversial Logo Draws Attention to Company Rebrand

Jul 22, 2014 - The home-sharing site's new logo has earned it a heap of scorn across the Internet for its sexual undertones - but the added publicity could help boost its new rebranding strategy. Comments

Team USA Sponsors Seek to Support Olympians Despite #SochiProblems

itsourtimeapp Feb 11, 2014 - Not surprisingly, brands continue to roll out hashtags, microsites, apps, and videos to cater to Olympic excitement. But whether this leads any additional sponsors to get caught up in Sochi controversy remains to be seen. Comments

Dear Brands, This is the End of Our Friendship. Sincerely, Your Customer.

airbnb Oct 22, 2013 - Social technology is heralding a new wave of consumerism and this has startling implication to brands. Your consumer is not just ditching you, they're becoming your competitors. Comments

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