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Amazon’s Fire Phone May Add Another Layer to Mobile Marketing

Jul 25, 2014 - Whether or not the phone is a hit with the public remains to be seen, but Amazon's new e-commerce-focused smartphone gives mobile marketers new technology to work with. Comments

Mobile Retail Traffic Spiking, Sales Not So Much

mobile commerce Jul 9, 2014 - While mobile commerce continues to grow, consumers' conversion behavior is still a bit of a mystery to researchers and marketers. Comments

How to Manage a Legendary Brand

amazon logo Jun 27, 2014 - Using Amazon as an example, it's clear that a narrative-based approach can help a business see improved results in execution, communication, and testing, as well as a boost to the bottom line. Comments

Amazon Teams Up With Twitter for #AmazonCart

amazon-cart May 5, 2014 - Twitter users can now add products to their Amazon shopping carts by replying to tweets with Amazon links with the hashtag #AmazonCart. Comments

A Tale of Two Cookies

cookies-web Apr 11, 2014 - Although many marketers rely heavily on cookies, they aren't always the best way to measure and manage campaigns. But what will replace the cookie in the marketing ecosystem? Comments

There’s a Robot in My Media Buy

robots Apr 10, 2014 - As robots become more and more common in our everyday lives, marketers must ask how they can reinvent themselves to remain relevant in today's technology-filled world. Comments

Is It Cheaper to Keep Than Delete?

delete-button Apr 10, 2014 - Oftentimes it may be cheaper and less time-consuming to just keep data than to delete it. But how long is data valid and valuable, and how long until that data is dangerous? Comments

What an Artist Taught Me About Marketing to a Small Audience

social-media-audience Apr 7, 2014 - Marketing to a small audience takes confidence, a deep understanding of your customer, good understanding of your product or service, and paying careful attention to the world around you to find the right buyer at the right time. Comments

#CZLNY: Amazon’s Performance Secrets

amazon1 Apr 3, 2014 - For years we have paid careful attention to Amazon's successes. This column shares a few secrets about what makes the company so incredibly successful and a formidable competitor to every business out there. Comments

Use Niche Marketing to Build Big Profits with CRM

niche-market Mar 24, 2014 - Sometimes in business it's smart to strive to be a "small giant" and spend your time finding a niche, smaller market and being the best at it - in fact, dominating it. Comments

Gmail Adds Unsubscribe Button in Attempt to Deter Unwanted Marketing Emails

gmailbygoogle Feb 27, 2014 - Google makes Gmail's unsubscribe feature more noticeable in an effort to help email recipients fend off spam. What does this mean for marketers looking to promote their businesses via email? Comments

How Social Media is Shaping the Evolution of E-Commerce Web Design

wanelohimanshu Jan 14, 2014 - Now that billions of users are on social networks, the usability of such sites creates expectations elsewhere online. Comments

3 Things Amazon.com Can Teach Us About Marketing Automation

amazon-ramon-ray Nov 15, 2013 - We can learn a lot from Amazon.com about marketing automation. Columnist Ramon Ray explains how Amazon is getting it right and shares tips for marketers to better use marketing automation to their advantage. Comments

Need a Break? Try Our Inflatable Dolls and Lunch Combos, Says Applebee's

industrialstrengthdecoy-statusmeeting Aug 8, 2013 - The casual dining chain has produced six Industrial Strength Lunch Decoys - which can be purchased on Amazon.com – as a means to market its Lunch Combos menu to work-weary Americans. Comments

Why Amazon Is the Most Social, Least Social-Friendly Commerce Platform

amazon Jul 2, 2013 - Over the last decade, as Facebook, Twitter, Instagram, and others have redefined the term social beyond commerce-related commentary, Amazon has remained relatively quiet. Comments

Benchmarking Yourself to Fail

bad-email Jun 24, 2013 - Three reasons why benchmarks are hindering your success. Comments

Mobility and User Intent: Clear Pathways

man-using-mobile Jun 12, 2013 - Take a step back and look at why someone is going to your website on her phone in the first place and what she is trying to solve for. Comments

Have Questions? Ask Your Customers

questionsclients Jun 5, 2013 - Customers play an increasing role in the design and innovation stages of products and services, driven by a combination of social technology and the adoption of always-on devices. Comments

Sales Tax Reform: Offline Retailers Should Be Careful What They Wish for

counting-money Jun 4, 2013 - One-third of shoppers will change behavior due to new tax. Comments

Developers Gain Access to Amazon for Social Logins

amazon logo May 31, 2013 - Amazon wants to be the online identity of choice for apps, games and sites with a service it calls Login with Amazon. Comments

gTLDs' Analytics and Big Data Impact on Brands' Marketing Strategies

data-cloud May 24, 2013 - The expansion of the Internet and the rise of social media, apps, and new websites for data analytics means digital needs to become a centralized hub rather than fragmented across brands. Comments

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