Amazon.com

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#CZLNY: Amazon’s Performance Secrets

Apr 3, 2014 - For years we have paid careful attention to Amazon's successes. This column shares a few secrets about what makes the company so incredibly successful and a formidable competitor to every business out there. Comments

Use Niche Marketing to Build Big Profits with CRM

niche-market Mar 24, 2014 - Sometimes in business it's smart to strive to be a "small giant" and spend your time finding a niche, smaller market and being the best at it - in fact, dominating it. Comments

Gmail Adds Unsubscribe Button in Attempt to Deter Unwanted Marketing Emails

gmailbygoogle Feb 27, 2014 - Google makes Gmail's unsubscribe feature more noticeable in an effort to help email recipients fend off spam. What does this mean for marketers looking to promote their businesses via email? Comments

How Social Media is Shaping the Evolution of E-Commerce Web Design

wanelohimanshu Jan 14, 2014 - Now that billions of users are on social networks, the usability of such sites creates expectations elsewhere online. Comments

3 Things Amazon.com Can Teach Us About Marketing Automation

amazon-ramon-ray Nov 15, 2013 - We can learn a lot from Amazon.com about marketing automation. Columnist Ramon Ray explains how Amazon is getting it right and shares tips for marketers to better use marketing automation to their advantage. Comments

Need a Break? Try Our Inflatable Dolls and Lunch Combos, Says Applebee's

industrialstrengthdecoy-statusmeeting Aug 8, 2013 - The casual dining chain has produced six Industrial Strength Lunch Decoys - which can be purchased on Amazon.com – as a means to market its Lunch Combos menu to work-weary Americans. Comments

Why Amazon Is the Most Social, Least Social-Friendly Commerce Platform

amazon Jul 2, 2013 - Over the last decade, as Facebook, Twitter, Instagram, and others have redefined the term social beyond commerce-related commentary, Amazon has remained relatively quiet. Comments

Benchmarking Yourself to Fail

bad-email Jun 24, 2013 - Three reasons why benchmarks are hindering your success. Comments

Mobility and User Intent: Clear Pathways

man-using-mobile Jun 12, 2013 - Take a step back and look at why someone is going to your website on her phone in the first place and what she is trying to solve for. Comments

Have Questions? Ask Your Customers

questionsclients Jun 5, 2013 - Customers play an increasing role in the design and innovation stages of products and services, driven by a combination of social technology and the adoption of always-on devices. Comments

Sales Tax Reform: Offline Retailers Should Be Careful What They Wish for

counting-money Jun 4, 2013 - One-third of shoppers will change behavior due to new tax. Comments

Developers Gain Access to Amazon for Social Logins

amazon logo May 31, 2013 - Amazon wants to be the online identity of choice for apps, games and sites with a service it calls Login with Amazon. Comments

gTLDs' Analytics and Big Data Impact on Brands' Marketing Strategies

data-cloud May 24, 2013 - The expansion of the Internet and the rise of social media, apps, and new websites for data analytics means digital needs to become a centralized hub rather than fragmented across brands. Comments

Interesting Ways Businesses Use Big Data to Improve Personalization

big-data Apr 23, 2013 - If you listen properly, your data will tell you vital information about your customers and clients. Comments

Boxed In

shutterstock-48329854 Mar 13, 2013 - How the influence of "cord-cutters" is changing television as we know it. Comments

Get the Money! 2 Ways to Simplify Your E-Commerce

counting-money Dec 11, 2012 - If you want your customers' money, you've got to make it easy for them to give it to you. Comments

Why Facebook Search Will Make a Lot of Money...and Be Completely Ineffective

facebook-homepage Dec 3, 2012 - How Facebook Search might evolve the model, generate a boatload of cash, and still be largely useless to consumers and brands. Comments

'Tis the Season to Be Shopping

networkshopping Nov 27, 2012 - And the social networks are clearly in the game. Comments

Black Friday E-Commerce Sales Reach Over $1 Billion Record

ibm-2012-holiday-benchmark-reports-united-states Nov 26, 2012 - The greatest ever Black Friday online retail sales of $1.042 billion followed a healthy Thanksgiving Day, with $633 million in sales. comScore, IBM, Performics and Experian share the latest holiday season 2012 stats, insights, and predictions. Comments

Ebay Beat Groupon, LivingSocial in Mobile Shopping App Race

ryan-mobileapp-chart Aug 7, 2012 - Ebay and Amazon outpaced Groupon's growth by more than 3x between January and June and both now have more unique users than Groupon, said Nielsen. Comments

Google Takes 'Top Global Brand' Title from Apple [Study]

apple-google Aug 6, 2012 - Google has over $756 million in brand value, surpassing Apple and Microsoft as the Top Global Brand, judging by online news and social media mentions. Comments

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