Gmail Adds Unsubscribe Button in Attempt to Deter Unwanted Marketing Emails
Email

Gmail Adds Unsubscribe Button in Attempt to Deter Unwanted Marketing Emails

10y Yuyu Chen

Gmail Adds Unsubscribe Button in Attempt to Deter ...

Google makes Gmail's unsubscribe feature more noticeable in an effort to help email recipients fend off spam. What does this mean for marketers lookin...

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How Social Media is Shaping the Evolution of E-Commerce Web Design
Social

How Social Media is Shaping the Evolution of E-Commerce Web Design

10y Himanshu Sareen

How Social Media is Shaping the Evolution of E-Com...

Now that billions of users are on social networks, the usability of such sites creates expectations elsewhere online. Read More...

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3 Things Amazon.com Can Teach Us About Marketing Automation
Automation

3 Things Amazon.com Can Teach Us About Marketing Automation

10y Ramon Ray

3 Things Amazon.com Can Teach Us About Marketing A...

We can learn a lot from Amazon.com about marketing automation. Columnist Ramon Ray explains how Amazon is getting it right and shares tips for markete...

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Need a Break? Try Our Inflatable Dolls and Lunch Combos, Says Applebee's
Marketing

Need a Break? Try Our Inflatable Dolls and Lunch Combos, Says Applebee's

11y Lisa Lacy

Need a Break? Try Our Inflatable Dolls and Lunch C...

The casual dining chain has produced six Industrial Strength Lunch Decoys - which can be purchased on Amazon.com – as a means to market its Lunch Comb...

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Why Amazon Is the Most Social, Least Social-Friendly Commerce Platform
Social

Why Amazon Is the Most Social, Least Social-Friendly Commerce Platform

11y Himanshu Sareen

Why Amazon Is the Most Social, Least Social-Friend...

Over the last decade, as Facebook, Twitter, Instagram, and others have redefined the term social beyond commerce-related commentary, Amazon has remain...

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Benchmarking Yourself to Fail
Actionable Analysis

Benchmarking Yourself to Fail

11y Robert Miller

Benchmarking Yourself to Fail

Three reasons why benchmarks are hindering your success. Read More...

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Mobility and User Intent: Clear Pathways
Data insights

Mobility and User Intent: Clear Pathways

11y Andrea Fishman

Mobility and User Intent: Clear Pathways

Take a step back and look at why someone is going to your website on her phone in the first place and what she is trying to solve for. Read More...

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Have Questions? Ask Your Customers
Social

Have Questions? Ask Your Customers

11y Dave Evans

Have Questions? Ask Your Customers

Customers play an increasing role in the design and innovation stages of products and services, driven by a combination of social technology and the a...

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Sales Tax Reform: Offline Retailers Should Be Careful What They Wish for
Ecommerce

Sales Tax Reform: Offline Retailers Should Be Careful What They Wish for

11y Steve Sherfy

Sales Tax Reform: Offline Retailers Should Be Care...

One-third of shoppers will change behavior due to new tax. Read More...

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Developers Gain Access to Amazon for Social Logins
Social

Developers Gain Access to Amazon for Social Logins

11y Matt Kapko

Developers Gain Access to Amazon for Social Logins

Amazon wants to be the online identity of choice for apps, games and sites with a service it calls Login with Amazon. Read More...

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gTLDs' Analytics and Big Data Impact on Brands' Marketing Strategies
Data insights

gTLDs' Analytics and Big Data Impact on Brands' Marketing Strategies

11y Jennifer Wolfe

gTLDs' Analytics and Big Data Impact on Brands' Ma...

The expansion of the Internet and the rise of social media, apps, and new websites for data analytics means digital needs to become a centralized hub ...

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Interesting Ways Businesses Use Big Data to Improve Personalization
Data insights

Interesting Ways Businesses Use Big Data to Improve Personalization

11y Adria Saracino

Interesting Ways Businesses Use Big Data to Improv...

If you listen properly, your data will tell you vital information about your customers and clients. Read More...

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Boxed In
Marketing

Boxed In

11y McNeal Maddox

Boxed In

How the influence of "cord-cutters" is changing television as we know it. Read More...

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Get the Money! 2 Ways to Simplify Your E-Commerce
Acquisition

Get the Money! 2 Ways to Simplify Your E-Commerce

11y Tim Ash

Get the Money! 2 Ways to Simplify Your E-Commerce

If you want your customers' money, you've got to make it easy for them to give it to you. Read More...

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Why Facebook Search Will Make a Lot of Money...and Be Completely Ineffective
Search

Why Facebook Search Will Make a Lot of Money...and Be Completely Ineffectiv...

11y Chris Copeland

Why Facebook Search Will Make a Lot of Money...and...

How Facebook Search might evolve the model, generate a boatload of cash, and still be largely useless to consumers and brands. Read More...

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'Tis the Season to Be Shopping
Social

'Tis the Season to Be Shopping

11y Janice Diner

'Tis the Season to Be Shopping

And the social networks are clearly in the game. Read More

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Black Friday E-Commerce Sales Reach Over $1 Billion Record
Social

Black Friday E-Commerce Sales Reach Over $1 Billion Record

11y Miranda Miller

Black Friday E-Commerce Sales Reach Over $1 Billio...

The greatest ever Black Friday online retail sales of $1.042 billion followed a healthy Thanksgiving Day, with $633 million in sales. comScore, IBM, P...

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Ebay Beat Groupon, LivingSocial in Mobile Shopping App Race
Audience

Ebay Beat Groupon, LivingSocial in Mobile Shopping App Race

12y Kate Kaye

Ebay Beat Groupon, LivingSocial in Mobile Shopping...

Ebay and Amazon outpaced Groupon's growth by more than 3x between January and June and both now have more unique users than Groupon, said Nielsen. Rea...

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Google Takes 'Top Global Brand' Title from Apple [Study]
Media

Google Takes 'Top Global Brand' Title from Apple [Study]

12y Search Engine Watch

Google Takes 'Top Global Brand' Title from Apple [...

Google has over $756 million in brand value, surpassing Apple and Microsoft as the Top Global Brand, judging by online news and social media mentions....

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How to Catch Up to and Compete With Amazon.com [Video]
Analytics

How to Catch Up to and Compete With Amazon.com [Video]

12y Bryan Eisenberg

How to Catch Up to and Compete With Amazon.com [Vi...

A look at the tools that allow Amazon to be so agile in today's online marketing environment. Read More...

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Obama Fans Read Buzzfeed, Romney's Shop eBay
Marketing

Obama Fans Read Buzzfeed, Romney's Shop eBay

12y Kate Kaye

Obama Fans Read Buzzfeed, Romney's Shop eBay

Infographic: Trendsetter data could give political advertisers a new way to understand voters. Read More...

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Claiming Your Unfair Advantage
Analytics

Claiming Your Unfair Advantage

12y Bryan Eisenberg

Claiming Your Unfair Advantage

The four types of tools that are available for you to leverage big data today. Read More...

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McDonald's and Disney Get Friend Boost on Facebook
Ecommerce

McDonald's and Disney Get Friend Boost on Facebook

12y Kate Kaye

McDonald's and Disney Get Friend Boost on Facebook

ComScore/Facebook study measures amplification ratio of top brands. Read More...

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E-Commerce Moneyball: Chasing the Market Leader
Analytics

E-Commerce Moneyball: Chasing the Market Leader

12y Bryan Eisenberg

E-Commerce Moneyball: Chasing the Market Leader

How an underdog became the market leader in the online marketing space. Read More...

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Digital Wallets Beyond the Money
Media

Digital Wallets Beyond the Money

12y Daniel Israel

Digital Wallets Beyond the Money

How the clash of old businesses and new technologies could derail mobile payments. Read More...

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Will Pinterest Push Into E-Commerce?
Marketing

Will Pinterest Push Into E-Commerce?

12y Anna Maria Virzi

Will Pinterest Push Into E-Commerce?

Amazon and eBay show the social sharing site some love. Read More...

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How Amazon Sold 1 Million Deals in 17 Hours
Ecommerce

How Amazon Sold 1 Million Deals in 17 Hours

12y Christopher Heine

How Amazon Sold 1 Million Deals in 17 Hours

Retail giant leans on email; little if any sales staff needed. Read More...

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