Marketing News & Expert Advice
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Amazon.com
SEO: Why 65 Percent of Top 20 E-Commerce Sites Are Missing the Boat
Mar 1, 2011 - Customer reviews on the product page are a key component for improving your organic search results; here are some companies that are doing it well, and some that are not. Comments
Amazon.com Buys Parent of Soap.com, Diapers.com for $550 Million
Nov 8, 2010 - The company and its sites - big online marketers - will operate under their own names. Comments
Mapping Marketing Tactics to Stages of the Purchase Funnel
Sep 16, 2010 - Marketers must get back to basics when determining what tactic works best to win over online consumers. Comments
Tough Love Comes to E-mail and Social Marketing
Feb 4, 2011 - Can marketers act more human? Or is that missing from their DNA? Comments
Facebook: The Case for Commerce Gets Stronger
Feb 1, 2011 - New evidence shows that Facebook delivers meaningful referral traffic and "earned and shared media" is resulting in traffic, as well. Comments
Will Amazon's Commodity E-mail Service Harm ESPs?
Jan 26, 2011 - Amazon SES could open up bulk e-mail marketing to cash-strapped companies. Comments
LivingSocial Sells 1.3M Amazon Deals, But At What Cost?
Jan 20, 2011 -
Social-buying platform hits $13 million in sales during 20-hour period, beating Gap’s record-breaking ‘Groupon.’
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7 Top Online Marketing Trends for 2011 [Data Included]
Jan 10, 2011 - Social media's influence expands. Comments
Trends to Watch in 2011
Jan 3, 2011 - Preparing for the always-on, always connected social consumer, tougher Internet restrictions, and dot-bomb 2.0. Comments
Social Media Influenced Just 5% to Visit Retail Sites
Dec 29, 2010 -
ForeSee Results survey finds that promotional e-mail still brings online shoppers to top retailers.
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U.K. Consumers Embrace Mobile for Holiday Shopping
Nov 30, 2010 - Retailers in both the U.K and the U.S. are hoping to capitalize on spending through mobile devices in the run-up to Christmas. Comments
Retail Sites Enjoy Double Digit Sales Growth on Black Friday
Nov 30, 2010 - Web retailers enjoyed a resurgent Black Friday last week, according to various reports. Comments
Diapers.com Launches Fun Facebook Contest for Black Friday, Cyber Monday
Nov 18, 2010 -
E-retailer and sister site Soap.com hope a "Battle of the Brands" contest on Facebook motivates online holiday shopping next weekend.
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