Amazon.com

E-Commerce Moneyball: Chasing the Market Leader

May 18, 2012 - How an underdog became the market leader in the online marketing space. Comments

Digital Wallets Beyond the Money

Apr 19, 2012 - How the clash of old businesses and new technologies could derail mobile payments. Comments

Will Pinterest Push Into E-Commerce?

Apr 13, 2012 - Amazon and eBay show the social sharing site some love. Comments

How Amazon Sold 1 Million Deals in 17 Hours

amazon-local Mar 21, 2012 - Retail giant leans on email; little if any sales staff needed. Comments

The Other Ecosystem - Life on the Kindle Fire

Feb 28, 2012 - A device review of the Kindle Fire and what it means to marketers and advertisers. Comments

13-Point Checklist to Plan for Q4 Online Sales

Feb 22, 2012 - E-commerce businesses must prepare now for the 2012 holiday online selling season. Begin here. Comments

Google+ Audience Hard to Come by for Some Brands

Feb 17, 2012 - A handful of major brands saw big growth in fans, while most others languished, according to BrightEdge . Comments

Why Every Brand Should Care About the Facebook IPO

Feb 15, 2012 - With an infusion of capital, Facebook stands to become a serious challenger to Amazon, eBay, and more. Comments

Why Context Matters More Than Timing

Feb 13, 2012 - Marketers need to find solutions that make their messages and offers resonate in a time and location that is based on their subscribers' behavior. Comments

8 Obstacles That Ad-Supported E-Publishing Must Overcome

Jan 30, 2012 - Publishers, tablet makers must take these steps to win over advertisers. Comments

What Will 2012 Bring to TV? The Over The Top Upstarts

Jan 26, 2012 - Will Apple, Google, or Amazon topple legacy TV providers? A look at the upstarts' strengths and limitations. Comments

Top 20 U.S. Web Properties: Google Surges Past Yahoo

Jan 25, 2012 - Amazon, Federated Media also see big gains in audience by year's end, comScore Media Metrix reports. Comments

7 Ways That Retailers Can Combat 'Scan and Scram'

Jan 24, 2012 - Brick-and-mortar retailers feel under siege by mobile price-checking tools. They shouldn't panic. Comments

48 Items That Technology Will Replace This Decade

Jan 18, 2012 - Predictions: These changes stand to affect the future of media, marketing, and commerce. Comments

Amazon Rates High for Satisfaction; Netflix Records Biggest Decline

Dec 28, 2011 - The Gap, ToysRUs, and Overstock.com get low scores from customers in Foresee Results online holiday report. Comments

Amazon App Turns Consumers into Price Spies

amazon-price-check Dec 6, 2011 - What's good for shoppers is better for Amazon, as mobile shopping gains steam. Comments

Seattle's AmazonFresh Delivery Service Adds Mobile Proficiency

amazonfresh-checkout-new-homepage Nov 9, 2011 - Android, iPhone, and Windows apps arrive as service expands to 80 zip codes in the Seattle area Comments

Social Commerce: Social Media Meets Shopping in a Mobile World [Data]

Oct 17, 2011 - Five easy-to-implement social commerce tactics. Comments

Amazon's Kindle Fire Tablet: Ablaze With Ad Potential?

kindle-fire Sep 28, 2011 - Amazon could use tablet data to assist mobile ad nets - or compete with them. Comments

Mobile Strategy in Government Agencies [Video]

Sep 27, 2011 - How government agencies can benefit from integrating a mobile strategy into their constituent services. Comments

How Android Holds Up Against iOS

Sep 22, 2011 - A look at how the Android operating system impacts user acquisition for apps. Part two in a two-part series. Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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