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How Social Media is Shaping the Evolution of E-Commerce Web Design

Jan 14, 2014 - Now that billions of users are on social networks, the usability of such sites creates expectations elsewhere online. Comments

3 Things Amazon.com Can Teach Us About Marketing Automation

amazon-ramon-ray Nov 15, 2013 - We can learn a lot from Amazon.com about marketing automation. Columnist Ramon Ray explains how Amazon is getting it right and shares tips for marketers to better use marketing automation to their advantage. Comments

Google DoubleClick to Join FBX for RTB

doubleclicklogo Oct 22, 2013 - The availability of Facebook Exchange ads through the DoubleClick Bid Manager may be a few months away, though the two advertising giants have officially announced their partnership. Comments

Four Approaches to Make Your Subject Lines Work Harder

email-tricks Sep 25, 2013 - Four tips for optimizing subject lines to ensure they are primed to do the heavy-lifting. Comments

Frequency Capping for the Love of God

amazon-ad-preferences Sep 12, 2013 - For now, I just want one thing: the ability to turn off ads for a specific product. Comments

What's the Impact of gTLDs on Social Media?

socialmedia-world Sep 11, 2013 - Will the gTLDs be a catalyst for new social media communities to emerge within these big generic platforms or even within brands? Comments

The New Revenue Source That Would Bite You, if Revenue Sources Were Rattlesnakes

counting-money Sep 6, 2013 - No matter what, you should always see each sale you make as precious, and never as just a simple one-click and done. Comments

The Future of Local

Google Glass is now available in the UK for 1000 Aug 26, 2013 - All too often we get caught up reacting to the latest changes Google, Yahoo, and Bing throw at marketers as we race to gain advantage for our clients and the brands they represent. Comments

Need a Break? Try Our Inflatable Dolls and Lunch Combos, Says Applebee's

industrialstrengthdecoy-statusmeeting Aug 8, 2013 - The casual dining chain has produced six Industrial Strength Lunch Decoys - which can be purchased on Amazon.com – as a means to market its Lunch Combos menu to work-weary Americans. Comments

Here's Why You Should Use a Recommendation Engine

netflix Mar 5, 2013 - It is capable of increasing sales conversions consistently by 10 to 30 percent. Comments

It's Cloudy Out There

cloud Sep 5, 2011 - Trust the Cloud and the force will be with you. Here's how to get started. Comments

Lessons From Borders: Evolve or Perish

borders Aug 26, 2011 - Consider these three takeaways from the demise of Borders and the future of book-retailing. Comments

What Does Your Brand Stand For?

brandmatrix1 Jun 16, 2011 - Consider these three factors to make your brand stand out from the competition. Comments

My Social Platform Has More Followers Than You. So What?

followers Jan 18, 2011 - How do businesses demonstrate value in social media? Here are some ways. Comments

E-Commerce in Asia Pacific: Big Opportunity for a Growing Region

asiapac Dec 21, 2010 - As a brand or retailer, here are several things you need to consider when building your digital commerce strategy. Comments

3 Step Approach to Successful Customer Lifecycle E-mail Campaigns in China

radicaemail Dec 15, 2010 - Beef up your email campaign strategy by segmenting your customers into this three lifecycles. Comments

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

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Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
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