Apr 18, 2014 - In the wake of US Airways' much-talked-about inappropriate Twitter blunder, it's easy to forget that airlines actually have a great track record of producing innovative, engaging social campaigns. Comments
Mar 25, 2013 - The airline says the interactive map should make it easier to book award travel. Comments
Aug 2, 2012 - Regardless of what kind of contest you undertake, there are a few things you can do to enhance your campaign. Comments
Mar 13, 2012 - The social technology wave is now rushing toward the enterprise, with no signs of letting up. Is your business prepared? Comments
Oct 17, 2011 - Social media promotes support for breast cancer organizations. Comments
Aug 20, 2010 - When ContextWeb SVP Jay Sears boarded AA Flight 24, he didn't know he'd become a part of a national news story – thanks to Twitter. Comments
Online marketing apps are highly engaging - taking visitors on short, but effective, conversion-focused journeys. This white paper illustrates 9 strategies to engaging consumers through app-like experiences.
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?
March 19, 2014