American Airlines

jetblue-twitter-pigeon

Airlines Embrace Storytelling and Social in New Campaigns

Apr 18, 2014 - In the wake of US Airways' much-talked-about inappropriate Twitter blunder, it's easy to forget that airlines actually have a great track record of producing innovative, engaging social campaigns. Comments

American Airlines Debuts Award Map Tool

aadv-hp-awardmap-v1 Mar 25, 2013 - The airline says the interactive map should make it easier to book award travel. Comments

4 Ways to Build a Winning Digital Contest

winning Aug 2, 2012 - Regardless of what kind of contest you undertake, there are a few things you can do to enhance your campaign. Comments

SXSW 2012: Customer Service Goes Social

Mar 13, 2012 - The social technology wave is now rushing toward the enterprise, with no signs of letting up. Is your business prepared? Comments

When Good Customers Turn Against You

Feb 1, 2012 - How to avoid "morale costs." Comments

Brands 'Pink Out' for Breast Cancer Awareness Month

grant-rosenberg Oct 17, 2011 - Social media promotes support for breast cancer organizations. Comments

Real-Time Storytelling: A Real Story

jaysearscnn Aug 20, 2010 - When ContextWeb SVP Jay Sears boarded AA Flight 24, he didn't know he'd become a part of a national news story – thanks to Twitter. Comments

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