Jul 15, 2014 - Vine's looping six-second videos can help marketers spread their messages across social media in innovative, powerful ways. Here are 10 reasons to use Vine for your next campaign. Comments
Apr 18, 2014 - In the wake of US Airways' much-talked-about inappropriate Twitter blunder, it's easy to forget that airlines actually have a great track record of producing innovative, engaging social campaigns. Comments
Mar 25, 2013 - The airline says the interactive map should make it easier to book award travel. Comments
Aug 2, 2012 - Regardless of what kind of contest you undertake, there are a few things you can do to enhance your campaign. Comments
Mar 13, 2012 - The social technology wave is now rushing toward the enterprise, with no signs of letting up. Is your business prepared? Comments
Oct 17, 2011 - Social media promotes support for breast cancer organizations. Comments
Aug 20, 2010 - When ContextWeb SVP Jay Sears boarded AA Flight 24, he didn't know he'd become a part of a national news story – thanks to Twitter. Comments
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Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.