American Airlines

Social Media Sharing

And the Winner of Social Media Is... Victoria's Secret [Study]

Jul 20, 2015 - Looking at 50 major brands in various industries, Victoria's Secret was the only one to score top marks across all eight social media platforms analyzed by Spredfast. Comments

Tweets of the Week: Farewell, Don Draper and David Letterman

twitter-logo May 22, 2015 - This TV-centric week, brands tweeted about the Red Nose Day charity event as well as The Late Show with David Letterman and Mad Men, both of which aired their final episodes. Comments

Will the Apple Watch Kill the Notification Game?

Apple Watch will be available from 29 April Apr 20, 2015 - Brands can't rely on the old mobile approach of "just make it smaller" for the new wave of wearable devices. How can ads succeed on this new technology? Comments

10 Reasons Why You Should Use Vine to Build Your Brand

vine Jul 15, 2014 - Vine's looping six-second videos can help marketers spread their messages across social media in innovative, powerful ways. Here are 10 reasons to use Vine for your next campaign. Comments

Airlines Embrace Storytelling and Social in New Campaigns

jetblue-twitter-pigeon Apr 18, 2014 - In the wake of US Airways' much-talked-about inappropriate Twitter blunder, it's easy to forget that airlines actually have a great track record of producing innovative, engaging social campaigns. Comments

American Airlines Debuts Award Map Tool

aadv-hp-awardmap-v1 Mar 25, 2013 - The airline says the interactive map should make it easier to book award travel. Comments

4 Ways to Build a Winning Digital Contest

winning Aug 2, 2012 - Regardless of what kind of contest you undertake, there are a few things you can do to enhance your campaign. Comments

SXSW 2012: Customer Service Goes Social

Mar 13, 2012 - The social technology wave is now rushing toward the enterprise, with no signs of letting up. Is your business prepared? Comments

When Good Customers Turn Against You

Feb 1, 2012 - How to avoid "morale costs." Comments

Brands 'Pink Out' for Breast Cancer Awareness Month

grant-rosenberg Oct 17, 2011 - Social media promotes support for breast cancer organizations. Comments

Real-Time Storytelling: A Real Story

jaysearscnn Aug 20, 2010 - When ContextWeb SVP Jay Sears boarded AA Flight 24, he didn't know he'd become a part of a national news story – thanks to Twitter. Comments

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