analytics

Google Analytics

Uncovering New Optimization Ideas Through Google Analytics

Feb 3, 2015 - If you're looking for new ways to optimize conversions on your site, customized reports from Google Analytics may be able to help. Comments

Privacy Concerns and Web Analytics

data-privacy-main-pic Feb 3, 2015 - When done correctly Web tracking can actually be beneficial to both users and marketers - are you convinced? Comments

Watch Out: How Click Fraud Is Taking Over and What to Do About It

uncovering-fraud-header Feb 2, 2015 - If you've been affected by click fraud, how should you deal with it? Marketing analytics can help. Comments

The Internet of Things Could Wreak Havoc on Industry Standards

smart-home-internet-of-things Jan 29, 2015 - The recent Consumer Electronics Show in Las Vegas featured more connected devices than ever before, but the industry doesn't yet have much insight into how to standardize and measure the new data. Comments

Big Data: Simple as a Can of Soup

campbells-chicken-noodle-soup Jan 29, 2015 - Let's compare big data to a simple can of chicken noodle soup - but could data (or soup, for that matter) really be all that simple? Comments

Data's Role in Music and Marketing

music-streaming Jan 28, 2015 - Platforms like Pandora, Spotify, and Shazam know a lot about their millions of users. How does this vast amount of data impact the relationship between marketing and music? Comments

IAB: Marketers Eager to Optimize Data Tools [Study]

shutterstock-116408224 Jan 28, 2015 - A new study by the IAB shows that the majority of marketers are using many different tools to analyze data, and most feel that harmony between toolsets would result in better data use. Comments

Steal This: How Competitive Intelligence Can Help You Win More Customers

competitive-intelligence Jan 28, 2015 - These five key competitive intelligence metrics can help your business stay ahead of the curve. Comments

Obama's Privacy Policy Might Be Bad for Marketers

shutterstock-133773500 Jan 28, 2015 - In last week's State of the Union address the president introduced a plan to create a consumer privacy bill of rights, but customers' rights might come at the expense of brand marketing. Comments

Black Box vs. Tool Box Analytics in Digital Media

tvshopper Jan 27, 2015 - As the digital TV industry continues to evolve, so must the metrics used to measure its success. Comments

4 Key Performance Metrics for the Profitable Publisher

metrics-that-matter Jan 23, 2015 - These four metrics go beyond CPM and Fill Rate to help publishers measure the success of their digital advertising efforts. Comments

4 Steps to Measuring What Matters Most

pr-measurement Jan 23, 2015 - Measuring correctly can help marketers ensure they are employing the right techniques and not wasting their budgets. Comments

The Things I Look for in an Analyst

analyst-analytics Jan 22, 2015 - What should marketers looks for in a digital analyst? This checklist of five characteristics will set you on the right track. Comments

Identifying Opportunities for Content Optimization With Web Analytics

shutterstock-169085528-trends Jan 19, 2015 - When dealing with a complex sales cycle on a complex site, content optimization can be tricky. But Web analytics can help - here's how. Comments

A Non-PPC Reading List for PPC Marketers

books Jan 16, 2015 - In this industry it's important to keep up to date in all areas, not just your own niche. Here are some great sites to help PPC marketers branch out of their reading comfort zones. Comments

Corporate Culture Dictates Big Data Value

Big data Jan 15, 2015 - There is seemingly limitless data out there, but different data will have different value depending on what your brand deems important. Do you know what areas to focus on? Comments

Can Convergence Analytics Become Popular?

Convergence analytics Jan 12, 2015 - What is standing in the way of convergence analytics gaining popularity in the way that Web analytics, and specifically Google Analytics, has? Comments

2015: The Year of Multiplying Best Practices

best-practices Jan 9, 2015 - Those who win in the email marketing world are devising different sets of rules and tactics for every segment of consumers. By the end of the year there won't be one set of best practices - there will be many. Comments

Google to Roll Out Viewability Reporting

google-logo-square Jan 8, 2015 - At CES in Las Vegas, the search giant announced that it will offer viewability reports across its ad platforms, and touted the early success of its programmatic video marketplace. Comments

10 Social Media Habits to Get You Better Results This Year

social-data-understand Jan 8, 2015 - These 10 tips will help you get the most out of your social media efforts in the year ahead. Comments

The Year Ahead in Web Analytics

shutterstock-169085528-trends Jan 6, 2015 - A look at what might be ahead this year in terms of Web analytics, including progress in attribution, tag management, and data layer standardization. Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

A Buyer's Guide to Affiliate Management Software

A Buyer's Guide to Affiliate Management Software
Manage your performance marketing with the right solution. Choose a platform that will mutually empower advertisers and media partners!

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

Jobs

    • Website Optimizer - SEO, CRO, Analytics
      Website Optimizer - SEO, CRO, Analytics (Marcel Digital) - ChicagoMarcel Digital, an award winning interactive marketing agency established in 2003...
    • Director of Marketing
      Director of Marketing (Patron Technology) - New YorkDirector of Marketing We are seeking a Director of Marketing to manage and build our marketing...
    • Senior Interactive Producer
      Senior Interactive Producer (Ready Set Rocket) - New YorkWhat You'll Do As a member of our team, the Senior Producer reports directly to our...