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Smartphone Content Buyers More Favorable to Mobile Ads

Aug 20, 2012 - Smartphone content buyers generated higher CTRs than non-content buyers, says OPA study. Comments

Walking Dead Images Creep Into Text Messages

zlangowalking-dead Aug 2, 2012 - Zlango is planning to let brands buy keyword-targeted text images. Comments

Q&A: Responsive Design, Mobile Apps, and What It Means to Be a Creative Technologist

Jul 7, 2012 - Visual Jazz Isobar's interactive director, Erik Hallander shares his experience implementing Responsive Design within the agency workflow. Comments

Traveling With Mobile and Social

Jun 28, 2012 - An accident away from home highlights how our mobile devices keep us connected and informed. Comments

What's New in Mobile Ad Tracking for App Publishers

Jun 28, 2012 - An update on how Google and Apple approaches to using device identifiers and what that means for marketers. Comments

Tablet - Big Mobile or Small Desktop Device?

Jun 25, 2012 - Tablets are considered "mobile" devices, but that's only a starting point for marketers. Comments

Is There a Future for Yahoo in Japan?

yahoofeaturedandy Jun 19, 2012 - Here are key initiatives Yahoo Japan have tried early this year that revolve around mobile, social, and the cloud. Comments

Marketing in the Mobile Email Revolution

Jun 12, 2012 - How can you reach people via email on their smartphones and make sure your emails are read or saved for later? Comments

Dominant Devices: Dramatically Increase the ROI of Your Mobile Strategy

smartphonefeatured Jun 6, 2012 - Optimizing content for model variations can be costly and difficult to maintain. Consider this approach. Comments

The Fundamentals of Mobile Email Strategy

mobileemail Jun 5, 2012 - Consider these behavioral and penetration stats when your boss asks why your company needs a mobile email strategy. Comments

5 Reasons Why Mobile Browsing Isn't That Important

May 25, 2012 - Before making a big investment to optimize your website for mobile users, consider these factors. Comments

Standing Out in the App Crowd

May 24, 2012 - Is it even possible to market apps so that they stand out? Or are marketers just wasting their time? Comments

Trulia Launches Mobile Ads for Real Estate Agents

trulia-mobilead May 3, 2012 - Agents can buy Zip code-targeted placements in its mobile app and website. Comments

Email on Mobile

Mar 23, 2012 - Five steps to optimize your email message for mobile. Comments

Driving Mobile to Scale

Mar 16, 2012 - Mobile Rising Stars contest aims to give mobile advertising a seat at the "big boys'" table soon. Comments

Android Tablets Gain Share at iPad's Expense

Google Android logo Mar 14, 2012 - IDC release new figures on tablet sales in 2011. Comments

Virgin Mobile Director: Social Kills Traditional Sales Funnel

virgin-mobile Mar 10, 2012 - At SXSW, brand unveils program aimed at app developers and young adults. Comments

FTC Asked to Investigate Apple and Google Over Data Collection

android-logo Mar 5, 2012 - Senator Charles Schumer concerned apps could be collecting names, numbers and emails. Comments

It's Time for Windows Mobile

Mar 5, 2012 - Eight reasons why the Windows Phone will be a key player in the mobile space soon. Comments

Do Analytics Matter Anymore in Mobile?

Mar 2, 2012 - Have marketers fallen prey to the "household" effect? Comments

Sports Illustrated App Reveals Swimsuit Videos

si-viewer-final Feb 15, 2012 - Mobile app for iOS and Android offers videos of the 19 shoots. Comments

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