Virgin Mobile Director: Social Kills Traditional Sales Funnel
Media

Virgin Mobile Director: Social Kills Traditional Sales Funnel

12y Christopher Heine

Virgin Mobile Director: Social Kills Traditional S...

At SXSW, brand unveils program aimed at app developers and young adults. Read More...

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FTC Asked to Investigate Apple and Google Over Data Collection
Data insights

FTC Asked to Investigate Apple and Google Over Data Collection

12y Khidr Suleman

FTC Asked to Investigate Apple and Google Over Dat...

Senator Charles Schumer concerned apps could be collecting names, numbers and emails. Read More...

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It's Time for Windows Mobile
Media

It's Time for Windows Mobile

12y Gabe Bertot

It's Time for Windows Mobile

Eight reasons why the Windows Phone will be a key player in the mobile space soon. Read More...

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Do Analytics Matter Anymore in Mobile?
Media

Do Analytics Matter Anymore in Mobile?

12y Jeanniey Mullen

Do Analytics Matter Anymore in Mobile?

Have marketers fallen prey to the "household" effect? Read More...

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Sports Illustrated App Reveals Swimsuit Videos
Media

Sports Illustrated App Reveals Swimsuit Videos

12y Susan Kuchinskas

Sports Illustrated App Reveals Swimsuit Videos

Mobile app for iOS and Android offers videos of the 19 shoots. Read More...

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5 Trends Shaping the Mobile Market
Marketing

5 Trends Shaping the Mobile Market

12y Jeremy Lockhorn

5 Trends Shaping the Mobile Market

Opportunities for marketers to connect with their audiences on mobile devices this year. Read More...

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Is Uncontrolled UI Proliferation Hurting Ads on Android?
Data insights

Is Uncontrolled UI Proliferation Hurting Ads on Android?

12y Susan Kuchinskas

Is Uncontrolled UI Proliferation Hurting Ads on An...

Even as Android gains share, CTRs fall. Meanwhile iOS has seen steadily rising response rates. Read More...

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Year of the What?
Email

Year of the What?

12y Dave Hendricks

Year of the What?

This year make sure you're driving consistency across the board to consumers, helping to amplify the creative and giving them the best experience poss...

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The Mobile Female
Media

The Mobile Female

12y Tessa Wegert

The Mobile Female

Women use smartphones differently from men. Here's what that means for marketers. Read More...

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Jumptap: Android Keeps Lead in Mobile Apps/Web
Audience

Jumptap: Android Keeps Lead in Mobile Apps/Web

12y Susan Kuchinskas

Jumptap: Android Keeps Lead in Mobile Apps/Web

Android now makes up the majority of mobile app requests, accounting for 56 percent in November. Read More...

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Jakob Nielsen on Usability for Mobile Sites and Apps
Media

Jakob Nielsen on Usability for Mobile Sites and Apps

12y Melinda Krueger

Jakob Nielsen on Usability for Mobile Sites and Ap...

Design expert identifies top mistakes when building mobile sites and apps. Read More...

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Rants and Anti-Rants From Top-Grossing App Developers
Media

Rants and Anti-Rants From Top-Grossing App Developers

12y Rob Weber

Rants and Anti-Rants From Top-Grossing App Develop...

App development remains difficult because of these five factors. Will they ever be remedied? Read More...

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Think Beyond the Desktop - Social Is Going Mobile
Social

Think Beyond the Desktop - Social Is Going Mobile

12y Liana Evans

Think Beyond the Desktop - Social Is Going Mobile

Four ways to make sure your consumers can connect with you on their smartphones. Read More...

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App Marketing: Native Apps vs. Web Apps, or How About a Hybrid?
Media

App Marketing: Native Apps vs. Web Apps, or How About a Hybrid?

12y Rob Weber

App Marketing: Native Apps vs. Web Apps, or How Ab...

Four factors to consider when trying to decide what type of app you should develop. Read More...

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Infographics: The CliffsNotes of the Internet?
Media

Infographics: The CliffsNotes of the Internet?

12y Jeanniey Mullen

Infographics: The CliffsNotes of the Internet?

Have infographics become the publisher's best friend? Read More...

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Seattle's AmazonFresh Delivery Service Adds Mobile Proficiency
Media

Seattle's AmazonFresh Delivery Service Adds Mobile Proficiency

12y Lisa Lacy

Seattle's AmazonFresh Delivery Service Adds Mobile...

Android, iPhone, and Windows apps arrive as service expands to 80 zip codes in the Seattle area Read More...

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NYC Marathon App Includes Hyperlocal Offers From Subway
Media

NYC Marathon App Includes Hyperlocal Offers From Subway

12y Lisa Lacy

NYC Marathon App Includes Hyperlocal Offers From S...

Mobile app will push messages to race watchers near chain locations. Read More...

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How the Other 20% Live: What Do BlackBerry Users Do for Apps?
Media

How the Other 20% Live: What Do BlackBerry Users Do for Apps?

12y Andrew Solmssen

How the Other 20% Live: What Do BlackBerry Users D...

Seven suggestions for how RIM can gain ground in the app world, or at least halt the slide. Read More...

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Will Facebook Ever Make More Money Than Google?
Asia

Will Facebook Ever Make More Money Than Google?

12y Arun Kumar

Will Facebook Ever Make More Money Than Google?

Google's earnings report reveals advertisers are sticking to basics - accountability and performance get the ad dollars. Read More...

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Going Mobile
Asia

Going Mobile

13y Stephen Hay

Going Mobile

Consider these tips to ensure your messages are featured in the most effective and user-friendly way on a wide range of mobile devices. Read More...

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The Big Thing in Japan: Mobile SNS and Games
Asia

The Big Thing in Japan: Mobile SNS and Games

13y Shohei Shimoda

The Big Thing in Japan: Mobile SNS and Games

An overview of mobile SNS sites Gree and Mobage in Japan. Read More...

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Innovate or Get Out of the Way
Analytics

Innovate or Get Out of the Way

13y Jack Aaronson

Innovate or Get Out of the Way

Is your company run by idiot-driven innovation? It's up to you to change it. Read More...

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Mobile Strategy in Government Agencies [Video]
Media

Mobile Strategy in Government Agencies [Video]

13y Tim McLaughlin

Mobile Strategy in Government Agencies [Video]

How government agencies can benefit from integrating a mobile strategy into their constituent services. Read More...

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How Android Holds Up Against iOS
Media

How Android Holds Up Against iOS

13y Rob Weber

How Android Holds Up Against iOS

A look at how the Android operating system impacts user acquisition for apps. Part two in a two-part series. Read More...

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Games Still Dominate Mobile App Ad Impressions
Data insights

Games Still Dominate Mobile App Ad Impressions

13y Nina Boys

Games Still Dominate Mobile App Ad Impressions

Games drew more ad impressions than Facebook and other social apps on Millennial Media’s network in July. Read More...

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Sports Authority Expands Shopkick Play Fourfold
Media

Sports Authority Expands Shopkick Play Fourfold

13y Christopher Heine

Sports Authority Expands Shopkick Play Fourfold

Toys "R" Us joins a slew of major chains trialing the "walk-ins" app. Read More...

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Subway Readies Global Mobile Push
Media

Subway Readies Global Mobile Push

13y Jack Marshall

Subway Readies Global Mobile Push

Will launch transactional mobile websites and applications worldwide. Read More...

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