AOL

AOL, Microsoft, and Yahoo Kick Off Display Ad Deal

Mar 15, 2012 - Ménage à trois in display advertising starts on schedule. Comments

AOL Sales Head: NewFronts Highlight Original Content at Scale

janet-balis-aol Feb 27, 2012 - Janet Balis discusses AOL's video strategy and how the "online upfront" plays into it. Comments

Online Upfront Gains Steam With YouTube, Yahoo, Et Al

Feb 24, 2012 - Annual Digitas event enlists AOL, Google/YouTube, Hulu, Microsoft, and Yahoo. Comments

Researcher: Facebook's 2012 Ad Sales to Top $5B

Feb 22, 2012 - But Google will soon catch up in the display category, eMarketer says. Comments

AOL to Lean On Right Media in 'Big Three' Ad Deal

Feb 3, 2012 - AOL sticks with Yahoo for real-time bidding in mega display ad agreement. Comments

AOL Sees Ad Gains, Pushes 'Project Devil' Inside Agencies

Feb 1, 2012 - Global display ad revenue grew 15 percent last quarter, helped by sales org changes and video ads. Comments

Top 20 U.S. Web Properties: Google Surges Past Yahoo

Jan 25, 2012 - Amazon, Federated Media also see big gains in audience by year's end, comScore Media Metrix reports. Comments

Microsoft's Search Sees Slight Gain in Market Share

Jan 11, 2012 - Google maintains lead with 65.9 percent of U.S. market share in December 2011, according to comScore. Comments

2012 Email Marketing Predictions

Jan 3, 2012 - The sheer fascination of launching social marketing campaigns will subside - and four other trends that will impact marketers in the coming year. Comments

Facebook's 2011 Ad Sales Took No Pity on Portals

facebook-bomb Dec 14, 2011 - Social platform emerges as the display ad leader. Next up: mobile battle vs. Google. Comments

AOL Names Jim Norton to Head Sales

jim-norton-aol Dec 9, 2011 - A new role will consolidate oversight of AOL's direct sales and allow revenue chief Ned Brody to focus on partnerships. Comments

If AOL Is Ford, What's Facebook?

microsoft-97fordtaurus Dec 7, 2011 - If AOL is the Ford brand, as its CEO claims, what are the makes and models of its rivals? Comments

Yahoo Flexes Its Media Muscle

Dec 1, 2011 - Behind the web player's decision to block DSPs and others from buying its remnant ads on Right Media. Comments

Walmart's Internet Radio Ads Tuned to Black Friday

Nov 22, 2011 - Big box retailer will target music listeners by genre. Comments

Made to Order - Web-Only Content That Makes for a Great Buy

Nov 17, 2011 - Exclusive content placements on your site create additional channels through which to connect with consumers. Comments

Yahoo, Microsoft, and AOL Confirm Mega Display Ad Deal

Nov 8, 2011 - The three will sell each others' remnant ads using real-time bidding technology from AppNexus and Yahoo. Comments

Facebook Draws More Video Viewers Than Hulu

Nov 4, 2011 - Facebook attracted more unique video viewers in September than Hulu, ESPN, and others, according to Nielsen. Comments

Demand Media and Seed.com Weed Out Freelancers

Oct 11, 2011 - Are ad-supported content farms drying up as an income source for stay-at-home writers? Comments

Yahoo, Google, AOL Vie for Premium Video Dominance

lets-talk-about-love-screenshot Oct 4, 2011 - Cos. are investing more heavily in original video content. Comments

Advertising Week: A Contest for Premium Ad Dollars

aw01-0710 Oct 4, 2011 - Video and premium ads are themes so far this year. Comments

Digital Spend: The Multi-Billion Dollar Question

question1 Sep 20, 2011 - While the Microsoft, Yahoo, and AOL deal is an effort to combat Google and Facebook, a bigger issue needs to be addressed within the digital sector. Comments

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