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2013: 'Year of the Mobile'

Feb 8, 2013 - Several new predictions on the mobile industry and why we may finally have come to the year of mobile. Comments

MMA Forum: Urban Airship CMO Throws Support Behind Apple Passbook

mma-forum-2013 Jan 31, 2013 - Urban Airship CMO Brent Hieggelke heralded the marketing potential of the Passbook iOS app at a presentation at this year's Mobile Marketing Association (MMA) Forum. Comments

Apple Earnings Highlight Deeper Shift to Mobile

Apple iPhone 5 front featuring 4G and 4in screen Jan 25, 2013 - Apple's latest earnings illustrate how the company is continuing to transform from a personal computer company to an all-out mobile juggernaut. Like it or not, Apple is going all mobile. Comments

The 4 Most Important Online Advertising Opportunities in 2013

facebookvspinterest Jan 8, 2013 - It's time to get serious about moving media dollars and applying end-to-end marketing strategies to social and mobile. Comments

Adelphic Mobile Raises $10M to Take Anonymity Out of Mobile Ad Inventory

AlertMe smart meter display on a mobile phone Dec 5, 2012 - Adelphic Mobile, an ad tech company founded in late 2010, has raised $10 million in a new round of funding from Google Ventures and Matrix Partners. The Boston-based company hasn’t named any of its customers yet, but co-founder Jennifer Lum said the... Comments

Passbook 101

passbook Nov 28, 2012 - Marketers need to capture big data and eliminate friction on small screens, and Passbook is the first step in this direction. Comments

Bridging the Gap Between On-the-Go and On-the-Couch

facebook-mobile Nov 26, 2012 - Making sure your content doesn't get stuck in limbo between smartphone, full-size tablet, and desktop consumption. Comments

Attention Shoppers: Why the iPad Mini May Be the Retail World's New Best Friend

Apple Ipad Mini Design Slate Nov 9, 2012 - While the benefits for Apple and consumers are clear, the Mini is a trickier proposition for marketers looking to use the device to enhance digital connections with their customers. Comments

How Simplicity Can Help You Get Ahead

stones Oct 29, 2012 - There's money to be made in pursuing simplicity, and the opportunities are there for companies that have the guts to do it. Comments

U.S. Widens Lead With Average Mobile eCPM of $1.37

mobile-measurement Oct 25, 2012 - Seven out of every 10 mobile ad requests served across Opera Software's ad platform during the third quarter originated from the United States and Canada, according to a new report from the Norway-based company. Comments

Why Are Marketers So Behind on Mobile?

running-behind Oct 24, 2012 - Mobile is becoming the new normal - but having the technology is just the first step; developing strategies for effectively marketing and communicating in a mobile world is a much bigger step. Comments

‘You Have NO Privacy. Get Over It’

An eye in close-up superimposted by a screen of random numbers Oct 16, 2012 - When ex-Sun CEO Scott McNealy uttered those words back in 1999, he was roundly criticized - but right. Today, people have less privacy online than ever. Comments

Rich Media Banners in HTML5 Enhance the Mobile Website Experience

html5 Oct 12, 2012 - The development of HTML5 is enabling businesses to expand the reach and depth of their marketing campaigns. Comments

The New, New Toaster

toaster Oct 12, 2012 - Why the iPhone 4S may be the world's best marketing giveaway. Comments

Do You Roku?

internet-television Oct 12, 2012 - It may be time to learn about this new device because new owners are going to be looking for content channels. Comments

Is Your Mobile Traffic Askew? Blame iOS 6

mobile-traffic Oct 3, 2012 - And how you must strategize around the information gap caused by the Google-Apple war. Comments

Exceeding/Managing Expectations When You're on Top

iphone-5-safari Sep 28, 2012 - How to build anticipation for your new product launch while at the same time managing expectations so no one is disappointed. Comments

You Need to Care About: Mobile Payments

facebook-mobile Sep 21, 2012 - Apple changes the world (on a fairly regular basis, actually) both by what it does and what it doesn't do. Comments

ShareThis Tops New Ad Entity Ranking From ComScore

Sep 18, 2012 - Firms like CNN, Walmart.com, and Twitter also turned up on the list of 30 "ad focus entities." Comments

Mobile Ad Click-Throughs Rise As Users Get Closer

yahoo-mobile Sep 14, 2012 - Mobile ad CTRs rise 1.48 times higher than the average rate when users get within one-to-two miles away from a business, according to new YP study. Comments

New iPhone 5 Means More Work for App Marketers

wegert-iphone Sep 12, 2012 - To deal with new versions of popular devices like the iPhone, companies should plan a small budget for ongoing maintenance. Comments

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