Industry experts say Alphabet, which separates the profitable parts of Google's business, highlights the company's weaknesses but may also be good for...
View articleThe new battle for the consumer is raging on mobile, as preferences and purchase decisions are made in “micro-moments”. Read More...
View articleExperts predict augmented reality will set the tone for future technological advances, as AR- and VR-driven platforms like Microsoft HoloLens progress...
View articleTo combat content overload on mobile, The New York Times is introducing a new ad product, Mobile Moments, to tailor branded content to user interest b...
View articleFundamental principles and practices that are conducive to industry success can be illustrated via basic life lessons learned while participating in y...
View articleLooking at 50 major brands in various industries, Victoria's Secret was the only one to score top marks across all eight social media platforms analyz...
View articleWith Facebook giving users more control of what they see in their News Feed, they're likely to remember their closest friends, but they may not necess...
View articlePeople have a lot of apps on their smartphones and they spend a lot of time using them. Brands like Visa and Volkswagen understand this and tailor the...
View articleFocusing on usefulness and promoting brand values, rather than products, will help your marketing succeed, as brands like Google, Volvo and Always did...
View articleIn this video interview, Heidi Browning, senior vice president of strategic solutions for Pandora, talks about how marketers can leverage music to bui...
View articleIn this Q&A, Joseph Essas, OpenTable's chief technology officer, explains how he and his team use data to provide value for both diners and restau...
View articleShortly before VR is available to the public, the Apple Watch breathed life back into wearables. Could VR be the next big one, or are the two technolo...
View articleSpotify recently bought an analytics platform to quickly stay competitive after Apple got some brand good will at the hands of Taylor Swift. Read More...
View articleCalifornia, New York, and Florida among locations to be covered by cars in coming weeks. Read More...
View articleApple Pay has the support and backing of many popular stores in the U.K. as well as eight banks. Read More...
View articleAt Apple's keynote during the Worldwide Developers' Conference, the company introduced plans to upgrade Siri's voice search capabilities and make Maps...
View articleWhen companies like Apple and Amazon experience outrageous success and reshape an industry, it's often because of the visionary leadership of those pe...
View articleBecause consumers have come to expect personalized marketing, in the future, it will be key for brands to incorporate personalization in programmatic,...
View articleBrands like Target, Shazam, and The Home Depot are increasingly making interactive mobile ads, while also taking decreasing user attention spans into ...
View articleTraditional cable companies are in trouble as more people forego traditional TV-watching for streaming digital video from providers like Netflix, Hulu...
View articleLocation-based marketers have the most to gain from Google's new relationship with Twitter, especially given the popularity of Google Now. Read More...
View articleHaving grown 67 percent from last year, Apple overtook Google for the top spot in WPP's annual ranking of the top 100 global brands, demonstrating tec...
View articleThe long-awaited Apple Watch is head and shoulders above Pebble's smartwatch, due in part to features such as its beefed up app inventory and the inte...
View articleApplying for generic top-level domains and having their own Internet neighborhoods would allow brands like Google, Amazon and Nike to mine customer da...
View articleThe popularity of wearable technology continues to grow exponentially, but it's a fairly new concept about which consumers and marketers still have qu...
View articleBrands are leveraging data and more sophisticated analytics to do C2B marketing, a term referring to marketing plans driven by customers' established ...
View articleAs mobile payments become more commonplace, brands like Western Union and MoneyGram are forced to adapt. Can they keep up with digital native platform...
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