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Mobile Creative Standards: Keeping Up With the Phones-es

Sep 24, 2014 - As the mobile space continues to evolve, the industry needs to adapt "better creative standards" in order to create successful campaigns. Comments

The iPhone 6 Announcement Through the Eyes of an E-Commerce Veteran

iPhone 6 queue Apple's Regents Street store London Sep 23, 2014 - When Apple made its big announcement earlier this month, the big wireless providers failed to take advantage of the news in an immediate fashion. If marketers aren't nimble, they face losing many valuable customers. Comments

Enterprise Software Can Be "Sexy," Too - If You Know How to Frame It

enterprise-software Sep 23, 2014 - With the increasing focus on visual appeal in the technology sector, how can enterprise software marketers showcase their products in an intriguing way? Comments

Apple’s New Product Line Proves It’s a Mobile World

Apple Watch will come in three different designs Sep 23, 2014 - Apple's iPhone 6 and the Apple Watch give marketers yet another compelling reason to improve their mobile video strategy and embrace the new technology. Comments

4 Rules to Consider When Battling the Marketing Heavyweight, Wearables

business-fight Sep 22, 2014 - Wearables will provide local marketers with a host of new opportunities. Here are four rules to consider when thinking about how to apply this 'marketing heavyweight' to your business. Comments

Macy's Brings Location-Based Deals Nationwide With Expansion of iBeacon

shutterstock-77841820 Sep 19, 2014 - Implementation of location technology is just one example of Macy's new omni-channel improvements, which also include smart fitting rooms and enhanced apps. Comments

Mobile Payments Take a Bold New Place In Equation

Mastercard is introducing a raft of new mobile payment technologies edit Sep 17, 2014 - The mobile payment arena is becoming more prevalent than it has ever been. Should your company integrate a mobile payment solution into its system? Comments

Don’t Take Apple’s Xmas Gift for Granted: 5 Tips to Cut Holiday Complaints

complaints66 Sep 17, 2014 - Successful email marketing optimization means playing the long game. Here are nine essential tips for mitigating complaints and protecting engagement metrics. Comments

Micro Moments: The Crown Jewel of the Customer Journey

locations-context Sep 15, 2014 - Using geo-fencing and geo-location technologies is an effective way to integrate and personalise the online to offline retail experience. Comments

The Apple Watch: Why Size Matters

apple-watch-official Sep 15, 2014 - The introduction of the Apple Watch means marketers are going to have to start thinking small again. The size limitation of the watch means we must be open to a new wave of innovation - are you ready? Comments

The 99% Reality: Online Marketing Is Broken, Migrate Toward Wearables

fitbytes-wearabletech-jawboneup Sep 12, 2014 - Low conversion rates are generally expected in online marketing campaigns these days. But the rise of wearables may change that - do you have a wearables marketing strategy in place? Comments

Twitter and Apple Are Changing the Way We Shop

mobile commerce Sep 10, 2014 - Twitter's new Buy button and Apple's new Apple Pay are revolutionizing the social commerce industry, and will give marketers a host of new marketing opportunities for this holiday season. Comments

Apple Pay to Revolutionize Digital Payment Solutions

apple-pay Sep 9, 2014 - After much anticipation, Apple has introduced its digital payments service that is usable with the new iPhone 6 and Apple Watch. Comments

IKEA Mocks Apple in Hilarious Ad for Its New Catalog

shutterstock-188619830 Sep 9, 2014 - Because of its good-natured humor, IKEA's commercial has been watched almost 9 million times on YouTube since last week. Comments

Apple Payments Set to Give Google Wallet a Run for Its Money

Silver Apple logo Sep 5, 2014 - Multiple sources report that Apple is set to launch mobile payments for iPhone on September 9. Will the prospective move knock Google off its throne? Comments

The Future Is Now

Handshake Sep 4, 2014 - Recent partnerships between unlikely brands are an indication that the prediction that consumers will shape how businesses are run has come to fruition. Comments

Elvis Presley’s Graceland Looks to iBeacon Technology to Boost Tourism

graceland-logo-blue Sep 2, 2014 - The museum has set up beacons to deliver location-based content on its iPad tour, a move that has been largely welcomed by visitors. So how could you incorporate iBeacon technology into your marketing plan? Comments

Storytelling for Brands: How Blockbuster Should I Be?

blockbuster-storytelling Aug 28, 2014 - Storytelling is an extremely important aspect of content marketing. This piece from ClickZ Training looks at what makes a good brand story and what effective storytelling will cost your business. Comments

Voice Search – and You Thought "Auto Correct" Was Bad

Buy side prefers voice trading to electronic execution Aug 25, 2014 - A look at Apple, Google, and Microsoft's voice search programs and how they stack up against each other. Which one comes out on top? Comments

The Death of the iPad?

iPad Mini with Retina display 1 Aug 20, 2014 - With the launch of the rumored iPhone 6 coming up in September, here's a look at how Apple could re-evaluate the success of the iPad and relaunch the device as a true replacement for the PC. Comments

Foursquare Releases Social Search-Centric Redesign

foursquare Aug 6, 2014 - The network is now more focused on allowing users to tailor the network to their personal preferences, which, conveniently, opens new opportunities for brands. Comments

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