Apple

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"People Analytics": Big Data Hits Hiring

Jan 29, 2014 - Big Data and "People Analytics" are making their way into the human resources department, and changing the way companies hire new employees. Comments

Apple Breaks iOS Device Sales Records, but Fails to Wow Investors

silver-apple-logo-apple-picture Jan 28, 2014 - Apple broke its previous quarterly records of iPhone and iPad sales during the recently closed quarter, but made no gains in net income. Comments

FTC to Apple (and Mobile Community): Be Transparent

silver-apple-logo-apple-picture Jan 15, 2014 - Apple reached a settlement with the FTC today over a loophole that has allowed children to purchase unlimited virtual items in the Apple Store without parents' permission. The company will refund a minimum of $32.5 million to its consumers. Comments

How Fun Brand Initiatives Will Win Customers in 2014

apple-store Jan 15, 2014 - Brands that resolve to have fun -- but do so in an enlightened way -- will set themselves apart in 2014. Comments

Apple's Software & Services Set to Improve with Topsy Acquisition

Apple holding page before live streaming event Dec 17, 2013 - Having direct access to one of the largest social media feeds, along with full ownership of Topsy's sentiment analysis engine, just might allow Apple to continue its reputation of remaining ahead of the market curve. Comments

For Whom The Bell Really Tolls? NSA Docs Show Google Cookies Used for Data Spying

An eye in close-up superimposted by a screen of random numbers Dec 11, 2013 - Internal NSA documents pointing at Google's lack of security allowing the government to spy on the back of its cookies relaunches the data debate. Comments

Apple Buys Social Search & Analytics Firm Topsy for $200m

twitter-search-monitoring-analytics-topsy Dec 4, 2013 - Apple has acquired Twitter analytics company Topsy in their second acquisition in as many weeks. The WSJ reports the deal was worth $200 million. Comments

Adobe Adds Cloud-Based Mobile Services

adobe-marketing-cloud Nov 11, 2013 - Adobe has released new mobile services as part of the Adobe Marketing Cloud. The new service is fully integrated with both Adobe Analytics and Adobe Target, their testing and targeting service in the Adobe Marketing Cloud. Comments

Apple Ends Fiscal Year With Revenue Jump but Profit Fall

Apple iPad Air and iPad Mini with Retina display Oct 30, 2013 - Apple banked a net profit of $7.5 billion on $37.5 billion in revenue during the last quarter. Comments

Facebook Envisions Deeper Links in Mobile App Ads

facebook-cupcakes Oct 1, 2013 - Facebook's mobile app ads now include seven different calls to action that businesses can choose from, including typical actions like opening a link or application to more specific actions tailored for the most popular activities on mobile. Comments

Chipotle’s Scarecrow Advocates ‘Food with Integrity’

chipotle-scarecrow-1 Sep 18, 2013 - The initiative includes a game and a video that have generated 250,000 downloads and 4.3 million views since their debut. Comments

What's the Impact of gTLDs on Social Media?

socialmedia-world Sep 11, 2013 - Will the gTLDs be a catalyst for new social media communities to emerge within these big generic platforms or even within brands? Comments

Apple and Android Fight for Hands of Smartphone Consumers

smartphone-os Aug 7, 2013 - A new study by Nielsen looks into which operating system is winning the smartphone market. Comments

iPhone Sales Boost Apple’s Resilience in Latest Quarter

Apple logo Jul 24, 2013 - Apple posted a nearly 1 percent year-over-year gain in revenue coming in at $35.3 billion, and a 21 percent decline in profit over the same period at $6.9 billion. iPhone sales were up 17 percent from the year-ago quarter at 31.2 million while iPad... Comments

iOS 7 Implications for Marketers

iOS 7 home screen Jul 17, 2013 - These four themes will help marketers move beyond a laundry list of tasks for their next app update and toward a holistic way of thinking about the mobile category. Comments

Kutcher's Steve Jobs Biopic Boasts First Instagram Trailer

jobs-instagram Jul 16, 2013 - A link to the 15-second trailer was posted on the film's Facebook and Twitter pages on July 12. Comments

Beta Tests: Too Late for a Redesign?

testing Jun 21, 2013 - In your design ad development phases, do you make room for the ability to make drastic changes late in the game? Comments

Time to Add Passbook to Your Email Program

passbook Jun 12, 2013 - As Passbook use grows, it could become a great way for email marketers to engage their customers in other digital channels. Comments

Apple Reveals Ad-Supported iTunes Radio, iOS 7, and OS X Mavericks

itunes-radio Jun 10, 2013 - ITunes Radio, a free music streaming service announced by Apple today, will be supported by ads delivered on the company's mobile ad platform. Comments

Marketing's New Mandate: Invitation vs. Interruption

passbook Jun 10, 2013 - As mobile advertising continues its evolution to adapt to mobile, now is the time to prep for the new age of mobile loyalty and rewards. Comments

Nielsen: 61 Percent of Mobile Subscribers Own a Smartphone

nielsen-smartphone-os Jun 7, 2013 - A new study from Nielsen reveals that more than three out of five mobile subscribers in the U.S. owned a smartphone between March and May 2013. Comments

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