Apple

ShareThis Tops New Ad Entity Ranking From ComScore

Sep 18, 2012 - Firms like CNN, Walmart.com, and Twitter also turned up on the list of 30 "ad focus entities." Comments

Mobile Ad Click-Throughs Rise As Users Get Closer

yahoo-mobile Sep 14, 2012 - Mobile ad CTRs rise 1.48 times higher than the average rate when users get within one-to-two miles away from a business, according to new YP study. Comments

New iPhone 5 Means More Work for App Marketers

wegert-iphone Sep 12, 2012 - To deal with new versions of popular devices like the iPhone, companies should plan a small budget for ongoing maintenance. Comments

FTC Unveils Mobile App Marketing Guide

video-nielsen Sep 6, 2012 - One app marketer suggests developers may be more concerned with Apple's guidelines than with the Federal Trade Commission's. Comments

Rapid Smartphone Adoption in Japan, Mostly Android Users [Study]

topsmartphonejapan2 Aug 25, 2012 - Android users make up close to 65 percent share of smartphone subscribers, compared to Apple at 32 percent. Comments

Smartphone Content Buyers More Favorable to Mobile Ads

take-action-after-ad-image Aug 20, 2012 - Smartphone content buyers generated higher CTRs than non-content buyers, says OPA study. Comments

Is HTML5 the End of Native Mobile Apps?

Aug 17, 2012 - Businesses seeking comprehensive mobile solutions are finding that HTML5 best meets their needs, as its features are built to support multimedia elements with consistency across devices. Comments

Google Settles for $22.5M Fine in FTC Privacy Suit

ftc-logo-gif Aug 9, 2012 - The FTC said that the company would be paying a record fine in the Safari cookies case. Comments

Google Takes 'Top Global Brand' Title from Apple [Study]

apple-google Aug 6, 2012 - Google has over $756 million in brand value, surpassing Apple and Microsoft as the Top Global Brand, judging by online news and social media mentions. Comments

Walking Dead Images Creep Into Text Messages

zlangowalking-dead Aug 2, 2012 - Zlango is planning to let brands buy keyword-targeted text images. Comments

Ralph Lauren Embeds Brand in NY Times Olympics iPad App

ralphlauren-olympics8 Aug 2, 2012 - Exclusive sponsorship lets users shop for official U.S. Olympic Team clothing. Comments

Social Media Access Via Mobile Grows

facebook-mobile Aug 1, 2012 - Almost 37% of mobile users accessed a social site or blog on their handset in Q2. Comments

Tablet Ads Perform Better with Interactivity, Says IAB UK

iabuk-study-tablets Jul 26, 2012 - 45% said they expect their favorite brands to advertise on tablets. Comments

A Growing Apple iPad Market Awaits in B-to-B, Education

ipad-tessa Jul 25, 2012 - Presence of iPads in Fortune 500s tripled in the past year. Comments

Have You Checked Your Mobile Bill This Month?

Jul 20, 2012 - Will new mobile games that involve play by both the parent and child help to reduce the negative consequences of young children playing solo? Comments

Q&A: Responsive Design, Mobile Apps, and What It Means to Be a Creative Technologist

Jul 7, 2012 - Visual Jazz Isobar's interactive director, Erik Hallander shares his experience implementing Responsive Design within the agency workflow. Comments

Vacationing With 2 Kids and 8+ Mobile Devices

Jun 29, 2012 - What marketers should know today about tomorrow's consumers. Comments

Traveling With Mobile and Social

Jun 28, 2012 - An accident away from home highlights how our mobile devices keep us connected and informed. Comments

What's New in Mobile Ad Tracking for App Publishers

Jun 28, 2012 - An update on how Google and Apple approaches to using device identifiers and what that means for marketers. Comments

Apps Move Into Automotive

Jun 21, 2012 - In a year, no major auto manufacturer will be without an integrated system in their cars that displays web data. Comments

Microsoft Spurs New Class of Ads for Surface Tablets

microsoft-surface2 Jun 20, 2012 - Developers, advertisers, and brands wonder if Microsoft will finally break the mold and create a viable third option in tablet computing. Comments

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