Apple

8 Obstacles That Ad-Supported E-Publishing Must Overcome

Jan 30, 2012 - Publishers, tablet makers must take these steps to win over advertisers. Comments

It's Like a Big iPad! Look for 2012 to Be the Year of the TV App

Dec 7, 2011 - What's the opportunity in TV apps for marketers? Part one in a two-part series. Comments

Eleven's Courtney Buechert: Speed is Currency for Next-Gen Agencies

courtney-eleven Oct 26, 2011 - Indie San Francisco agency and Apple agency recently took a gamble on video. Comments

Speak to Me: Mobile, Voice, and Your Ad

Oct 21, 2011 - Will there come a day where Siri serves paid ads as a response? Comments

Will Apple's Siri Change the Voice of Local Search?

Oct 20, 2011 - By tying voice commands to proximity and a robust business listings database, users can search and select businesses on the go in a much more user-friendly manner. Comments

The New SEO: 'Siri Engine Optimization'

Oct 19, 2011 - How will Siri, and voice-based search in general, change how people search from their mobile devices? Comments

Applying Steve Jobs' Rules of Success to Email Marketing

Oct 18, 2011 - If you start with doing what you love, the rest will flow from there. Comments

Thank You, Steve

Oct 17, 2011 - One of the most rewarding and inspiring moments of my career came from one word. Comments

Aesthetics vs. Usability: When Simple Is Confusing

Oct 14, 2011 - A look at the challenges of pushing the design envelope, if universal intuition really exists, and how to mitigate the risks inherent in streamlined design. Comments

iEase, iConvenience, iButton

Oct 13, 2011 - Making computers and applications easier to use benefits consumers and businesses alike. Here are three examples. Comments

The Common Characteristic of Winning Digital Companies

Oct 11, 2011 - According to Google, the company doesn't have better algorithms...just more data. Comments

The Future of Digital Messaging

Jan 27, 2012 - Push notifications, QR codes, augmented reality, and good old email. Comments

What Will 2012 Bring to TV? The Over The Top Upstarts

Jan 26, 2012 - Will Apple, Google, or Amazon topple legacy TV providers? A look at the upstarts' strengths and limitations. Comments

Top 20 U.S. Web Properties: Google Surges Past Yahoo

Jan 25, 2012 - Amazon, Federated Media also see big gains in audience by year's end, comScore Media Metrix reports. Comments

7 Ways That Retailers Can Combat 'Scan and Scram'

Jan 24, 2012 - Brick-and-mortar retailers feel under siege by mobile price-checking tools. They shouldn't panic. Comments

Jumptap: Android Keeps Lead in Mobile Apps/Web

android-logo Jan 5, 2012 - Android now makes up the majority of mobile app requests, accounting for 56 percent in November. Comments

Execs & Accounts: Wunderman Wins Levi's Digital Duties; Apple Names New iAd Chief

Jan 4, 2012 - Wunderman becomes Levi's first global digital agency; Todd Teresi will helm Apple's pricey mobile ad network. Comments

Mobile Devices Have Eclipsed the Desktop Experience; Get Over It

Dec 29, 2011 - Devices differentiate themselves in many different ways. Here's how. Comments

2011: Best and Worst in Holiday Marketing on YouTube

santa-siri Dec 27, 2011 - Ads for Apple Siri and U.K. retailer John Lewis charm video viewers while FedEx gets trashed for a delivery gone bad. Comments

6 Tactics to Create More 'Must-Read' B2B Newsletters

Dec 14, 2011 - Make your newsletter more effective by thinking like a B2C marketer: sharpening your focus and creating a reader-centric newsletter. Comments

If AOL Is Ford, What's Facebook?

microsoft-97fordtaurus Dec 7, 2011 - If AOL is the Ford brand, as its CEO claims, what are the makes and models of its rivals? Comments

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