Apple CEO Tim Cook's visit to China shows Weibo is still the pre-eminent go-to platform for communicating with Chinese consumers. Read More...
View articleWith the growth of the wearable industry, brands need to focus on delivering the most valuable interaction as efficiently as possible. Read More...
View articleWith the Apple Watch hitting the shelves last week, the jury is still out on how brands can leverage it to engage consumers. Here are a few ideas to g...
View articleConsumers are becoming more interested in why companies make the business decisions they do, and are choosing to be loyal to certain brands because of...
View articleNow that the Apple Watch is here, here's how brands and SMBs can make sure their business listings are optimized for the device. Read More...
View articleNew wearable technology is giving brands the perfect opportunity for one-to-one marketing. Read More...
View articleBrands can't rely on the old mobile approach of "just make it smaller" for the new wave of wearable devices. How can ads succeed on this new technolog...
View articleOmar Johnson, chief marketing officer (CMO) at Beats by Dr. Dre, shares how the brand stays hyper-creative in order to meet the needs of the transform...
View articlePost-tournament research found that McDonald's was the most-consumed brand, while luxury automakers like Cadillac and Mercedes-Benz saw more brand lif...
View articleIn this multi-channel, increasingly mobile world, marketers would be smart to incorporate video into their strategies. Read More...
View articleThe Apple Watch is opening up a whole new world for marketers - but what can brands realistically do on the device? Read More...
View articleThe social media giant has unveiled a mobile payment feature for its Messenger app. Will this new product help Facebook conquer the peer-to-peer payme...
View articleCars are fast becoming the next "connected" space, and so the battle for who will gain control over the operating systems is beginning to be waged. Wh...
View articleA new product from Adobe lets marketers connect a customer's digital shopping habits with their offline ones, bringing all parts of the consumer journ...
View articleWhile Apple's iTunes Store and App Store were down, Romanian consumers were able to get free KFC meals as part of the chicken chain's new "Don't panic...
View articleApple's CEO Tim Cook unveiled the Apple Watch today, the company's first foray into wearables. But while brands like Uber and W Hotels have already fo...
View articleThese five brands demonstrate innovative ways for how to use the social platform to boost their visibility and engagement levels. Read More...
View articleAs we near the end of 2015's first month, here's a look at what the rest of the year may have in store, including leaps in the mobile, wearable techno...
View articleSan Francisco-based TapSense has introduced a programmatic ad platform for Apple's anticipated Apple Watch, which promises a seamlessly integrated ad ...
View articleWe've taken a look back at the five best holiday ads that took social media by storm at the end of 2014, spurring dinner table conversation and sales ...
View articleFrom Amazon to Apple Pay to Facebook doing absolutely everything, ClickZ looks at the year in review, in no particular order. Read More...
View articleA new wearables ad network initiative enables brands to deliver targeted ads to consumers' wrists. Read More...
View articleAs we near the end of the year, here's a look at what topped the list of the most popular advertisements, videos, and collaborations on YouTube for 20...
View articleThe wearables market increased 40 percent globally in the third quarter of this year, compared to the same period a year prior. Read More...
View articleThe mobile space continues to see growth and innovation as 2014 winds to a close. What can marketers expect to see in 2015? Read More...
View articleLast Thursday, Amazon quietly released Echo, a device that uses voice command technology to answer questions, play music, and make shopping lists. Wil...
View articleThe time it takes to go from start-up to an established company can be shorter than ever. How can you achieve this? Remove the points of friction to c...
View article