Though Super Bowl ads are guaranteed attention, they don't necessarily guarantee sales. But they can, particularly when emotion meets actionability. R...
View articleHow was Super Bowl 50 for advertisers? Hyundai and Doritos dominated the USA Today Ad Meter, while medicinal brands grossed us out. Read More...
View articleThe social Super Bowl has traditionally referred to Twitter and Facebook. This year, Snapchat is in the mix, having had Super Bowl sponsors for the f...
View articleTim Perell, founder and CEO of Process, answers questions about the company's innovative brand storytelling strategy, as exemplified via the video con...
View articleLooking at 50 major brands in various industries, Victoria's Secret was the only one to score top marks across all eight social media platforms analyz...
View articleCaptain America and Iron Man tweet to promote "The Avengers" release, while other brands like Krispy Kreme, Mattel, and NFL celebrate the unofficial #...
View articlePost-tournament research found that McDonald's was the most-consumed brand, while luxury automakers like Cadillac and Mercedes-Benz saw more brand lif...
View articleHonda's luxury division features a Tumblr playlist, with each song's tempo corresponding with a gear on the ILX, the kind of entry-level luxury car th...
View articleAs consumers become more and more fluent in the nuances of different social media platforms, brands are tasked to tailor their content marketing effor...
View articleA recent announcement from Chevrolet about built-in 4G LTE Wi-Fi furthers the availability of in-car functionality, which could bring opportunities fo...
View articleHighlights of the week leading up to the Super Bowl include: early releases, censorship, live fan auditions, and even a promise from one advertiser to...
View articleExpect to see new players, new features, new strategies, and new faces in the 2014 Super Bowl ad game, as well as at least one TV show reunion. Read M...
View articleThis year, the brand’s #WantAnR8 contest moves to Tumblr and asks fans to create a video rather than simply compose a tweet. Read More...
View articleSteer the Story asks fans to vote on Iron Man's reactions to various scenarios and then submit their own drawings for the final chapter. Read More...
View articleBudweiser's 2013 Super Bowl ad featuring their famous Clydesdales - and introducing their newest foal, who was just seven days old during the shoot - ...
View articleHere's ClickZ's take on the early Super Bowl advertising highlights this year - and what to look out for on Sunday. Read More...
View articleOur industry is full of buzzwords and transmedia is one that has become harder to ignore. Read More...
View articlePartnership with MIT lab leads to unique branded data visualization project. Read More...
View articleClickZ examines Facebook "likes" and Twitter followers for the big game's TV advertisers. Read More...
View articleInteractive marketers review whether any $3 million TV spots successfully tapped social and interactive channels. Read More...
View articleSupports in-game spot with a bevy of social media tie-ins. Read More...
View articleWhat online marketers can learn from Super Bowl advertising's winners and losers. Read More...
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