Audi

Social media

When Content Meets Social - Aligning the Content Message to the Social Medium

Aug 8, 2014 - As consumers become more and more fluent in the nuances of different social media platforms, brands are tasked to tailor their content marketing efforts to adhere to the "zeitgeist" of each social platform. Comments

In-Car Wi-Fi Will Create Opportunities for Advertisers Down the Road

chevrolet-4g-lte-campaign-04 Jul 15, 2014 - A recent announcement from Chevrolet about built-in 4G LTE Wi-Fi furthers the availability of in-car functionality, which could bring opportunities for advertisers and allow marketers to eventually deliver much more targeted experiences by tapping... Comments

ClickZ’s Super Bowl XLVIII Ad Pregame Show

tmobile-puppies Jan 31, 2014 - Highlights of the week leading up to the Super Bowl include: early releases, censorship, live fan auditions, and even a promise from one advertiser to see a woman quit her job in front of millions. Comments

ClickZ’s Super Bowl XLVIII Ad Preview

super-bowl-arnold-2 Jan 22, 2014 - Expect to see new players, new features, new strategies, and new faces in the 2014 Super Bowl ad game, as well as at least one TV show reunion. Comments

Audi Moves to Tumblr With Its #WantAnR8 Contest

audi-wantanr8 Nov 7, 2013 - This year, the brand’s #WantAnR8 contest moves to Tumblr and asks fans to create a video rather than simply compose a tweet. Comments

Audi and Marvel Join Forces for Digital Iron Man Comic Book Promo

audi-iron-man May 3, 2013 - Steer the Story asks fans to vote on Iron Man's reactions to various scenarios and then submit their own drawings for the final chapter. Comments

Super Bowl 2013 Ads: Budweiser's 'Brotherhood' Wins the Big Game

budweiser-name-the-newest-clydesdale-foal Feb 4, 2013 - Budweiser's 2013 Super Bowl ad featuring their famous Clydesdales - and introducing their newest foal, who was just seven days old during the shoot - was the big winner this year and maybe for all time. Here's a look at the most viewed ads on YouTube... Comments

ClickZ's Super Bowl XLVII Preview

Super Bowl XLVII Audi Prom Feb 1, 2013 - Here's ClickZ's take on the early Super Bowl advertising highlights this year - and what to look out for on Sunday. Comments

The Age Of Transmedia: How Brands Can Tell Better Stories

transmedia Jul 30, 2012 - Our industry is full of buzzwords and transmedia is one that has become harder to ignore. Comments

AKQA, Audi Tap Driver Frustration With Real-Time Index

audi-rfi Oct 7, 2011 - Partnership with MIT lab leads to unique branded data visualization project. Comments

Super Bowl Stats: Mercedes Wins MVP on Facebook, Twitter

tweetrace2 Feb 9, 2011 - ClickZ examines Facebook "likes" and Twitter followers for the big game's TV advertisers. Comments

Super Bowl Ads 2011: Winners and Losers

volkswagon Feb 7, 2011 - Interactive marketers review whether any $3 million TV spots successfully tapped social and interactive channels. Comments

Audi Revs Up Twitter, Facebook, and YouTube for Super Bowl

audi3 Feb 4, 2011 - Supports in-game spot with a bevy of social media tie-ins. Comments

Searching the Super Bowl 2010

Feb 16, 2010 - What online marketers can learn from Super Bowl advertising's winners and losers. Comments

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UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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