Super Bowl ads cost millions of dollars. Are they worth it?

Strategy & Leadership Super Bowl ads cost millions of dollars. Are they worth it?

5y Mike O'Brien

Super Bowl ads cost millions of dollars. Are they ...

Though Super Bowl ads are guaranteed attention, they don't necessarily guarantee sales. But they can, particularly when emotion meets actionability. R...

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Super Bowl 50: Winners and losers

Super Bowl 50: Winners and losers

8y Mike O'Brien

Super Bowl 50: Winners and losers

How was Super Bowl 50 for advertisers? Hyundai and Doritos dominated the USA Today Ad Meter, while medicinal brands grossed us out. Read More...

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How was Snapchat's first Super Bowl?

How was Snapchat's first Super Bowl?

8y Mike O'Brien

How was Snapchat's first Super Bowl?

The social Super Bowl has traditionally referred to Twitter and Facebook. This year, Snapchat is in the mix, having had Super Bowl sponsors for the f...

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Q&A with Process' Tim Perell, the man behind Adidas and ESPN's new branded film series

Q&A with Process' Tim Perell, the man behind Adidas and ESPN's new branded film series

8y Tessa Wegert

Q&A with Process' Tim Perell, the man behind A...

Tim Perell, founder and CEO of Process, answers questions about the company's innovative brand storytelling strategy, as exemplified via the video con...

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And the Winner of Social Media Is... Victoria's Secret [Study]

And the Winner of Social Media Is... Victoria's Secret [Study]

9y Mike O'Brien

And the Winner of Social Media Is... Victoria's Se...

Looking at 50 major brands in various industries, Victoria's Secret was the only one to score top marks across all eight social media platforms analyz...

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Marvel Gives Superheroes Twitter Handles to Promote 'The Avengers'

Marvel Gives Superheroes Twitter Handles to Promote 'The Avengers'

9y Mike O'Brien

Marvel Gives Superheroes Twitter Handles to Promot...

Captain America and Iron Man tweet to promote "The Avengers" release, while other brands like Krispy Kreme, Mattel, and NFL celebrate the unofficial #...

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McDonald's, Nike, Sprint Among March Madness Ad Winners

McDonald's, Nike, Sprint Among March Madness Ad Winners

9y Mike O'Brien

McDonald's, Nike, Sprint Among March Madness Ad Wi...

Post-tournament research found that McDonald's was the most-consumed brand, while luxury automakers like Cadillac and Mercedes-Benz saw more brand lif...

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Acura Targets Millennials With Musical Tumblr Campaign

Acura Targets Millennials With Musical Tumblr Campaign

9y Mike O'Brien

Acura Targets Millennials With Musical Tumblr Camp...

Honda's luxury division features a Tumblr playlist, with each song's tempo corresponding with a gear on the ILX, the kind of entry-level luxury car th...

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When Content Meets Social - Aligning the Content Message to the Social Medium

When Content Meets Social - Aligning the Content Message to the Social Medium

10y Roger Katz

When Content Meets Social - Aligning the Content M...

As consumers become more and more fluent in the nuances of different social media platforms, brands are tasked to tailor their content marketing effor...

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In-Car Wi-Fi Will Create Opportunities for Advertisers Down the Road

In-Car Wi-Fi Will Create Opportunities for Advertisers Down the Road

10y Lisa Lacy

In-Car Wi-Fi Will Create Opportunities for Adverti...

A recent announcement from Chevrolet about built-in 4G LTE Wi-Fi furthers the availability of in-car functionality, which could bring opportunities fo...

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ClickZ’s Super Bowl XLVIII Ad Pregame Show

ClickZ’s Super Bowl XLVIII Ad Pregame Show

10y Lisa Lacy

ClickZ’s Super Bowl XLVIII Ad Pregame Show

Highlights of the week leading up to the Super Bowl include: early releases, censorship, live fan auditions, and even a promise from one advertiser to...

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ClickZ’s Super Bowl XLVIII Ad Preview

ClickZ’s Super Bowl XLVIII Ad Preview

10y Lisa Lacy

ClickZ’s Super Bowl XLVIII Ad Preview

Expect to see new players, new features, new strategies, and new faces in the 2014 Super Bowl ad game, as well as at least one TV show reunion. Read M...

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Audi Moves to Tumblr With Its #WantAnR8 Contest

Audi Moves to Tumblr With Its #WantAnR8 Contest

10y Lisa Lacy

Audi Moves to Tumblr With Its #WantAnR8 Contest

This year, the brand’s #WantAnR8 contest moves to Tumblr and asks fans to create a video rather than simply compose a tweet. Read More...

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Audi and Marvel Join Forces for Digital Iron Man Comic Book Promo

Audi and Marvel Join Forces for Digital Iron Man Comic Book Promo

11y Lisa Lacy

Audi and Marvel Join Forces for Digital Iron Man C...

Steer the Story asks fans to vote on Iron Man's reactions to various scenarios and then submit their own drawings for the final chapter. Read More...

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Super Bowl 2013 Ads: Budweiser's 'Brotherhood' Wins the Big Game

Super Bowl 2013 Ads: Budweiser's 'Brotherhood' Wins the Big Game

11y Greg Jarboe

Super Bowl 2013 Ads: Budweiser's 'Brotherhood' Win...

Budweiser's 2013 Super Bowl ad featuring their famous Clydesdales - and introducing their newest foal, who was just seven days old during the shoot - ...

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ClickZ's Super Bowl XLVII Preview

ClickZ's Super Bowl XLVII Preview

11y Lisa Lacy

ClickZ's Super Bowl XLVII Preview

Here's ClickZ's take on the early Super Bowl advertising highlights this year - and what to look out for on Sunday. Read More...

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The Age Of Transmedia: How Brands Can Tell Better Stories

The Age Of Transmedia: How Brands Can Tell Better Stories

12y Vincent Teo

The Age Of Transmedia: How Brands Can Tell Better ...

Our industry is full of buzzwords and transmedia is one that has become harder to ignore. Read More...

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AKQA, Audi Tap Driver Frustration With Real-Time Index

AKQA, Audi Tap Driver Frustration With Real-Time Index

13y Joan Voight

AKQA, Audi Tap Driver Frustration With Real-Time I...

Partnership with MIT lab leads to unique branded data visualization project. Read More...

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Super Bowl Stats: Mercedes Wins MVP on Facebook, Twitter

Super Bowl Stats: Mercedes Wins MVP on Facebook, Twitter

13y Christopher Heine

Super Bowl Stats: Mercedes Wins MVP on Facebook, T...

ClickZ examines Facebook "likes" and Twitter followers for the big game's TV advertisers. Read More...

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Super Bowl Ads 2011: Winners and Losers

Super Bowl Ads 2011: Winners and Losers

13y Anna Maria Virzi

Super Bowl Ads 2011: Winners and Losers

Interactive marketers review whether any $3 million TV spots successfully tapped social and interactive channels. Read More...

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Audi Revs Up Twitter, Facebook, and YouTube for Super Bowl

Audi Revs Up Twitter, Facebook, and YouTube for Super Bowl

13y Christopher Heine

Audi Revs Up Twitter, Facebook, and YouTube for Su...

Supports in-game spot with a bevy of social media tie-ins. Read More...

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Searching the Super Bowl 2010

Searching the Super Bowl 2010

14y Joshua Palau

Searching the Super Bowl 2010

What online marketers can learn from Super Bowl advertising's winners and losers. Read More...

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