Beacons unlock real-time mobile research: are you ready to connect?

Oct 12, 2015 - The efficient responsiveness of beacons gives marketers real-time data that can support personalized targeting, and exemplifies the projected path for automated mobile technology. Comments

4 ways to create personalized marketing messages

mobile-email Oct 12, 2015 - One way to obtain higher levels of engagement and collect actionable data is to make personalization a priority. Use these tips to initiate personalized email marketing campaigns. Comments

5 Tips for Making Your Migration to a New MAP as Painless as Possible

email-automation-shutterstock-166673096 Sep 29, 2015 - These five tips will help you easily transition messaging campaigns from your old platform to a new email service provider or marketing automation system. Comments

Programmatic Media Buying: Sitting at the Intersection of Owned and Paid Media

intersection-shutterstock-203805400 Sep 25, 2015 - The value of programmatic media buying currently has a big impact on the digital marketing industry. How can marketers optimize this type of advertising investment? Comments

5 Online Freemium Tools for Start-Ups and Agencies

tool-box-1 Sep 23, 2015 - Freemium tools are the basics needed to get things going for free – here are five to help start-ups on their way. Comments

Marketing Automation and CRM Integration: You’re Doing It Wrong!

wrong-data Sep 23, 2015 - Integrating MAP technology with a CRM system is essential for having an efficient marketing automation structure. However, there are three glaring errors too many marketers seem to make. Comments

Using Social Listening for Integrated Insights

consumer-insight Sep 15, 2015 - Here's a four-step model for combining traditional insight generation methodologies with social media listening for better marketing. Comments

Marketing Automation: A Lesson in Irony

automation-shutterstock-194382503 Sep 11, 2015 - Though automatic by nature, automated marketing technology still requires a degree of monitoring. This explains why it's critical for marketers to manage these systems. Comments

Could Microsoft and AOL Take on Google and Facebook?

battleroyale Jul 31, 2015 - To compete with Google and Facebook, Microsoft and AOL are training one another on their respective strengths: content and programmatic. Comments

Translation APIs for Online Businesses in Asia

api-translation Jul 30, 2015 - Opening up your online business to markets in Asia means reaching a massive and constantly growing new consumer base. Comments

What Can Data Do to Stop Cybercrime?

shutterstock-115174939 Jul 1, 2015 - The people behind ad fraud are so sophisticated, it's impossible to stop them completely. However, the availability of data gives companies a greater chance to head them off. Comments

Unchain Marketing Data to Improve High-Value Customer Experience

marketing-automation-graphic Jun 30, 2015 - While most marketers look at customer insights, shockingly few pay enough attention to their highest-value customers - a status that goes beyond simply who spends the most money. Comments

How Important Is the Automation Skillset to Young Marketers?

wizard-automation Jun 23, 2015 - People with a marketing automation backgrounds are traditionally difficult to hire, which makes that skillset that much more important for young marketers to acquire. Comments

Pandora Adds Mobile to Programmatic

pandora-logo-two Jun 16, 2015 - Advertisers will be able to reach Pandora’s 80 million active listeners and automatically purchase the platform’s display inventory across both desktop and mobile. Comments

"Digital is Destroying Everything" and Why I Wrote It

robots Jun 1, 2015 - Despite the self-admittedly clickbait title, this columnist's new book is about the things that digital innovations has eclipsed, many of which were on the verge of collapse. Comments

Twitter Brings Programmatic to Social With Amplify Update

twitter-mobile-2015 May 29, 2015 - The microblogging service has introduced a program called Auto Amplify. The new feature reduces lots of manual work and helps brands better manage their campaigns in real time. Comments

Personas Rise Again in Support of 1:1 Personalization

personas May 19, 2015 - Though not typically used for segmentation, formerly out-of-fashion personas can be key personalization supplements for content marketers. Comments

Adding the Wow Factor to an Email Strategy

email-targeting-display-ads May 7, 2015 - Whether you are a newbie or a veteran to email marketing, these tips will help you streamline your strategy. Comments

Behavior-Triggered Email Campaigns Win and Keep Customers

triggered-email May 6, 2015 - A look at four behavior-triggered email campaigns that will provide value to your subscribers while increasing your revenue. Comments

10 Ways to Humanize Your Social Media Brand

humanize-social-media Apr 21, 2015 - To be successful on social media, your brand needs to come across as authentic, not robotic. Here are 10 ways to achieve that. Comments

The Power of Real-Time, Predictive Decisioning in a Mobile-First World

shutterstock-160559990-mobile Mar 26, 2015 - The mobile-first world means marketers need to be able to reach consumers wherever they are on whatever device they are on, and real-time predictive decisioning can help them do just that. Comments

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