automation

triggered-email

Triggered Email Messages: Keys to Success

Apr 14, 2014 - Sending triggered email messages can be an extremely effective marketing strategy, as they have been shown to produce much higher open and click-through rates. Comments

There’s a Robot in My Media Buy

robots Apr 10, 2014 - As robots become more and more common in our everyday lives, marketers must ask how they can reinvent themselves to remain relevant in today's technology-filled world. Comments

AppNexus to Scoop Direct Deal Ad Dollars With Twixt

real-timebidding Apr 9, 2014 - New York-based real-time ad platform AppNexus launched a new software called Twixt. This product simplifies ad negotiations. Comments

Rubicon Project Climbs 22 Percent After IPO Prices at $101.5M

rubiconprojectipo Apr 2, 2014 - Shares of Rubicon Project, Inc. (NYSE:RUBI) reached $18.30 this morning, $3.30 more per share than its IPO price. Comments

Enterprise Brands Need a Search Center of Excellence

tangled Mar 27, 2014 - A search center of excellence can help with a daunting landscape of challenges, including internal stakeholders who want on-demand visibility and inconsistent KPI tracking across departments and business units. Comments

Retail PPC: 3 Key Considerations When Choosing a Supplier for Automating Product PPC Adverts

ppc-fundamentals Mar 26, 2014 - In order to select the right pay-per-click (PPC) automation partner, there are some critical success factors to consider before making your choice. Here's a look at how to pick the right one. Comments

Adobe Aims for Unity in Brand Assets and Customer Profiles

Adobe Marketing Cloud New Core Services Mar 25, 2014 - The major upgrades to Adobe Marketing Cloud span all six of its products. A central theme is unifying not only customer data but also creative assets, marketing work flows, and Adobe products. Comments

Can Digital Analytics Save Itself?

imd-analytics-report-nov2013 Jan 27, 2014 - Many marketers struggle with the basics of digital analytics, but automation may be key in helping them achieve success. Comments

Content is King. Again. Still.

king-crown Jan 14, 2014 - The key to success in 2014 and beyond is coordinating and synchronizing your content marketing with your marketing automation and marketing analytics. Comments

7 Ways CRM Will Help You Prepare for Christmas 2014

shutterstock-159960029 Jan 13, 2014 - It's a new year and now is the time to focus and determine your marketing plan for 2014 overall, but especially in regard to leveraging CRM better in your business. Comments

B2B Marketing Automation Teaches B2C Marketers a New Trick

shutterstock-137272220 Jan 9, 2014 - B2C marketers have always been the coolest kids in the room; they've had the best tools, the biggest budgets, and the most fun assignments. Marketing automation is changing that. Comments

Digital Outlook 2014 – The Year of Marketing Technologies

technologies Dec 22, 2013 - Existing channels will still do the heavy lifting to drive traffic and convert into business but we'll see more marketers automate their digital engagements. Comments

Content Marketing Deserves Display Ad Treatment from Automated Multi-Touch Attribution Systems

multi-touch-attribution-study Dec 20, 2013 - There are still some obstacles to better attribution models, but content marketers will need to demand more from their marketing automation vendors in 2014. Comments

Comparison Shopping Engines Alive & Well, But the Approach is Failing Marketers

shutterstock-104166956 Dec 19, 2013 - Automation can enable retailers to deliver a new catalog of listings, representing every product that will work on each CSE, in as real-time as the CSEs will allow. Comments

Leveraging IFTTT for SEO and Social Media

ifttt Sep 12, 2013 - Consider this approach in using social media to brainstorm new content ideas for your site. Comments

Advantages of Social Media and Social Media Automation

sprout Aug 27, 2013 - The work involved in active social media management can be off-putting for a time-pressed business owner. Consider these automation tips. Comments

Six Things Digital Marketers Must Know - Part 2

Jan 31, 2013 - Email trends marketers should embrace for the year. Comments

Big Data, Email, and the Presidential Election

uselections1 Nov 19, 2012 - Consider this step-by-step approach to develop a metric-driven email campaign. Comments

Next Generation Email Marketing: Mobile, Automation, and Big Data

nextgenemail Jun 27, 2012 - Email is here to stay. And here's what we expect it will look like in terms of channels, technology, and data in the near future. Comments

Your Email Marketing Program on Autopilot – 5 Easy Steps

emailautomation May 2, 2012 - Consider these steps to deploy and manage your email campaigns. Comments

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