Live events may remain digital for the long term — words of wisdom from Certain’s CEO

Marketing Technology Live events may remain digital for the long term — words of wisdom from Certain’s CEO

4y Jacqueline Dooley

Live events may remain digital for the long term —...

ClickZ spoke with Peter Micciche, CEO of Certain, an enterprise event automation platform, about how marketers can navigate events in a post-COVID-19 ...

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It’s time to re-evaluate your marketing automation stack

Emerging Technology It’s time to re-evaluate your marketing automation stack

4y David Greenberg

It’s time to re-evaluate your marketing automation...

David Greenberg, SVP of Marketing at Act-On Software, shows when it’s time for companies to re-evaluate their marketing automation stack (to avoid loc...

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How AI fits into the martech landscape

Emerging Technology How AI fits into the martech landscape

4y Lomit Patel

How AI fits into the martech landscape

Lomit Patel, Vice President of Growth at IMVU, provides an overview of how AI fits into the martech landscape using the Lean AI Autonomy Scale framewo...

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How this pandemic will disrupt your growth team

Digital Marketing How this pandemic will disrupt your growth team

4y Lomit Patel

How this pandemic will disrupt your growth team

Lomit Patel, Vice President of Growth at IMVU, looks at how this pandemic will disrupt your growth team to fully adopt AI to emerge stronger than thei...

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3 ways technology can boost CX while keeping costs under control – even during challenging times

Marketing Technology 3 ways technology can boost CX while keeping costs under control – even during challenging times

4y Umesh Sachdev

3 ways technology can boost CX while keeping costs...

With industries such as travel hit hard by the ongoing pandemic, Uniphore's Umesh Sachdev shows businesses how technology can help boost their CX, whi...

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Automating affiliate: Why digital marketing’s last hold-out should be connected to the AI grid

Emerging Technology Automating affiliate: Why digital marketing’s last hold-out should be connected to the AI grid

4y Julie Van Ullen

Automating affiliate: Why digital marketing’s last...

Julie Van Ullen, US Managing Director of Rakuten Advertising, talks about how AI can directly address the criticisms of affiliate marketing and make i...

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Key marketing areas ripe for innovation during the Coronavirus crisis

Digital Marketing Key marketing areas ripe for innovation during the Coronavirus crisis

4y Lomit Patel

Key marketing areas ripe for innovation during the...

Lomit Patel, Vice President of Growth at IMVU, looks are five key areas in marketing that are ripe for innovation during the coronavirus pandemic. Rea...

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Real-time digital insights & automation: Powering digital marketer’s performance

Emerging Technology Real-time digital insights & automation: Powering digital marketer’s performance

4y Jim Yu

Real-time digital insights & automation: Powering ...

This evolution of real-time marketing puts digital marketers squarely at the forefront of strategy, creative, and innovation. Are you positioned to ca...

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Five technology + trends changing digital marketing in 2020

Trends Five technology + trends changing digital marketing in 2020

4y Timothy Seward

Five technology + trends changing digital marketin...

ROI Revolution's Timothy Seward highlights the tech and trends that will reshape the world of digital marketing over the next decade, and common mista...

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The age of customer acquisition 3.0

Emerging Technology The age of customer acquisition 3.0

4y Lomit Patel

The age of customer acquisition 3.0

IMVU's Lomit Patel shows how to use AI and automation to provide an operational layer atop customer acquisition solutions to deliver amazing results f...

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UX is the top brand differentiator among marketers in 2020

UX UX is the top brand differentiator among marketers in 2020

4y Jacqueline Dooley

UX is the top brand differentiator among marketers...

We take a deep dive into the findings of a Bynder survey that assesses the impact marketing technology has on brand awareness and perception. Read Mor...

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Marketing mind-blowers for 2020!

Trends Marketing mind-blowers for 2020!

4y James McDermott

Marketing mind-blowers for 2020!

Lytics' CEO James McDermott, gives his marketing technology and automation predictions for 2020. Read More...

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How machine learning-powered agencies are reshaping digital marketing

Emerging Technology How machine learning-powered agencies are reshaping digital marketing

4y Jacqueline Dooley

How machine learning-powered agencies are reshapin...

New report advises marketers to demand more from their agencies, hire consultants to help accelerate growth and navigate the complex martech ecosystem...

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Three ways marketers are achieving more with RPA

Emerging Technology Three ways marketers are achieving more with RPA

4y Bobby Patrick

Three ways marketers are achieving more with RPA

RPA can be applied to any department in an organization and marketers are increasingly finding value in it. Read More...

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AI and automation can make marketers champions again

Emerging Technology AI and automation can make marketers champions again

4y Mahir Prasad

AI and automation can make marketers champions aga...

AI and automation is here to help marketers, not replace them. We explore how the technology can help marketers refocus and flourish across their KPIs...

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False promises: How marketers can tell the difference between AI and automation

AI & Automation False promises: How marketers can tell the difference between AI and automation

5y Emily Alford

False promises: How marketers can tell the differe...

Spotting the difference between AI and automation can be tricky, especially when dealing with tech vendors. Here's an overview of what AI can and can'...

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AI: McKinsey research forecasts positive impact of technology on job security and well-being

Strategy & Leadership AI: McKinsey research forecasts positive impact of technology on job security and well-being

5y Luke Richards

AI: McKinsey research forecasts positive impact of...

A new report by McKinsey looks to an optimistic future for jobs augmented by technologies such as AI and automation rather than being replaced by them...

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Workato opens Automation Marketplace, an ‘AppExchange for automations’

Digital Transformation Workato opens Automation Marketplace, an ‘AppExchange for automations’

5y Barry Levine

Workato opens Automation Marketplace, an ‘AppExcha...

To answer the growing need of businesses to automate processes, Workato has announced an Automation Marketplace, offering about 400,000 workflow “reci...

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Customer experience via the contact center: Q&A with Calabrio CMO Rebecca Martin

Strategy & Leadership Customer experience via the contact center: Q&A with Calabrio CMO Rebecca Martin

5y Kimberly Collins

Customer experience via the contact center: Q&A wi...

"Marketers can do wonders if they just look at what's going on under their own nose in their organization's contact center," says Calabrio's Rebecca M...

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Practical personalization: Adobe’s tips for creating meaningful moments with AI and automation

AI & Automation Practical personalization: Adobe’s tips for creating meaningful moments with AI and automation

5y Emily Alford

Practical personalization: Adobe’s tips for creati...

Adobe's group product marketing manager Drew Burns shares five key tips for personalization and how marketers can use AI and machine learning through ...

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SheerID goes global with its automated student verification

Marketing Technology SheerID goes global with its automated student verification

5y Barry Levine

SheerID goes global with its automated student ver...

Automated verification service SheerID has announced that its instant student verification is available in 191 countries, beating their competitors to...

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What HubSpot does best, according to a HubSpot expert

Email & Automation What HubSpot does best, according to a HubSpot expert

5y Jacqueline Dooley

What HubSpot does best, according to a HubSpot exp...

"So many companies end up over-investing in software that doesn’t match up with the way they do work.” A certified HubSpot expert tells us what might ...

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Eight tools to save time with social media automation

Eight tools to save time with social media automation

5y Tereza Litsa

Eight tools to save time with social media automat...

Social media automation can help your team save time while focusing on more strategic tasks. Here are eight tools you can use. Read More...

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Customer intent in the nonlinear modern marketing funnel

Digital Marketing Customer intent in the nonlinear modern marketing funnel

5y Brian Solis

Customer intent in the nonlinear modern marketing ...

Google looked at thousands of users’ clickstreams and found the modern funnel is fragmented, mobile, nonlinear. How tech gives insight into customer i...

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Tips for retaining clients and growing recurring revenue

Strategy & Leadership Tips for retaining clients and growing recurring revenue

5y Emily Alford

Tips for retaining clients and growing recurring r...

Like any healthy long-term relationship, retaining clients requires trust, open communication, and a willingness to commit from both parties. Read Mor...

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Think AI is just for enterprise? Think again.

AI & Automation Think AI is just for enterprise? Think again.

5y Emily Alford

Think AI is just for enterprise? Think again.

Many businesses, especially SMBs, mistakenly believe that AI is only for enterprise. Here are AI use cases for businesses of all sizes. Read More...

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Walmart is the world's largest retailer. Is it also one of the most innovative?

Strategy & Leadership Walmart is the world's largest retailer. Is it also one of the most innovative?

5y Mike O'Brien

Walmart is the world's largest retailer. Is it als...

Investments in technology such as blockchain, automation and personalization help Walmart stand up to its stiffest competition, Amazon. Read More...

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