B2B

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Brand Newsroom 2.0

Mar 31, 2015 - Today, publishers are becoming more like marketers and marketers are becoming more like publishers. What does this convergence mean for the industry? Comments

59% of B2B Fortune 500 Companies Use Marketing Automation

automation-shutterstock-136061006 Mar 23, 2015 - The world's biggest companies are beginning more and more to see the value of marketing automation systems. Why is the adoption rate growing so quickly? Comments

3 Easy Ways to Put Mobile First in B2B Marketing

mobilephone77 Jan 22, 2015 - The world is increasingly mobile, but many B2B brands are lagging behind. Here are three steps to take your business mobile-first. Comments

Facebook at Work Won't Include Ads - For Now

facebookvspinterest Jan 14, 2015 - Facebook reveals Work feature app, which will afford employees an ad-free, office-wide social network separate from their personal profiles. Comments

How to Yield Higher Marketing ROI: Coupling Smart Systems With Smart B2B Social Media Strategies

roi-increase Jan 5, 2015 - By combining social media and marketing automation systems, companies can achieve a higher return on investment. Comments

How to Launch Your B2B Social Media Presence: A 30-Day Plan

Social Media Sharing Dec 23, 2014 - This monthlong plan will help you develop a social media presence for your brand without having to pay for followers. Are you ready to get started? Comments

Does Your Content Connect?

content-marketing-megaphone Dec 19, 2014 - While it's not easy to create content that connects with consumers, it is possible. Here are three tips to help you achieve desirable results. Comments

The Year in Content: 2015 Predictions for Content Marketing Domination

shutterstock-153218306 Dec 16, 2014 - What will rule the content marketing space in the next year, and will you be ready to take full advantage when the time comes? Comments

5 Ways to Make B2B Content Less Boring

boring-content Oct 24, 2014 - Just because your industry may not be the most "exciting" one out there doesn't mean you can't produce engaging, interesting content. Comments

Leo Burnett Partners With The Huffington Post for a New Approach to Content Marketing

shutterstock-173706353 Oct 22, 2014 - Ad agency Leo Burnett has joined forces with digital publisher The Huffington Post to create branded content that focuses on audience engagement rather than impressions and clicks. Comments

What Makes B2B Event Marketing Work?

avcjaus Sep 18, 2014 - Event marketing can provide content generation and engagement outside of the event itself. Here are some of the best tactics to make sure your event strategy works. Comments

Breathing New Life Into Events With Marketing Automation

automation-shutterstock-136061006 Sep 16, 2014 - While event marketing can seem tedious, building a nurture-based program around it with the use of marketing automation, can transform it into a rewarding opportunity. Comments

7 Tips for Perfecting Your Digital Marketing Program

strategy Sep 10, 2014 - Marketers constantly have to re-evaluate and improve their marketing strategies in today's fast-moving world. Here are some tips for assessing your own digital marketing program and maximizing its success. Comments

When It Comes to Events, Define Your Purpose and ROI First

conference-planning Sep 8, 2014 - When planning a marketing event, it's important to clearly define its purpose and calculate the return on investment before you get started. Doing so will help all the other event decisions fall easily into place. Comments

How Will Amazon’s Ad Network Work for B2B?

amazon logo Sep 4, 2014 - Amazon's plans for its own ad network will have a huge impact on B2B marketers. How will you be able to use Amazon's data in your marketing efforts? Comments

4 Steps to Help B2B Marketers Become More Mobile

mobile-map-shutterstock-120085516 Aug 27, 2014 - A successful mobile strategy is extremely important to a B2B marketer's success. Here are four ways that B2B marketers can tackle mobile in an engaging and effective way. Comments

The Content Is You!

content Aug 26, 2014 - Great content is often the key to better engagement, and in turn, more conversions. What's the key to great content? Make what you produce more personal. Comments

Change Management: The Missing Link in Your Demand Generation Strategy

change11 Aug 20, 2014 - The rate of change in the digital marketing world today is so fast that keeping up doesn't just mean using new tools anymore - you must fully understand change management in order to succeed. Comments

Evaluating Web Content in the Complex Sales Cycles of the B2B World

sales-cycle Aug 20, 2014 - Although it can be tricky, content reporting needs to be customized to the complicated B2B sales cycle. Here is a look at three different products and their different sales cycles. Comments

ClickZ Live Demonstrates Feverish Pace of Digital Marketing

ClickZ Live Mobile App Aug 19, 2014 - A look back at last week's ClickZ Live San Francisco and one of its key takeaways: proper collaboration between human and machine is the key to many aspects of digital marketing. Comments

Finding ROI in B2B Marketing Can Feel Like Pushing Water Uphill

uphill-roi Aug 19, 2014 - B2B marketers often have trouble finding campaign ROI because their marketing and sales departments aren't fully integrated and because their lead information isn't properly tracked. Here are some tips for getting solid ROI in a B2B environment. Comments

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