B2B

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Brand, Expert, and Social Content — Successful Content Marketing Needs All Three

Apr 18, 2014 - The combination of brand, expert, and social content results in fresh, interesting content that appeals to a variety of audiences at all points in the decision-making process. Comments

What B2B Buyers Need

b2b Apr 16, 2014 - A look at typical B2B customer needs, broken down by phases of the buying journey, which include Explore, Evaluate, Purchase, and Experience. Comments

U.S. Internet Ad Revenues Soar to a Record $42.8 Billion

internetmarketing Apr 14, 2014 - An new report from the Interactive Advertising Bureau reveals a record high for U.S. Internet ad revenues in 2013. Comments

#CLZNY: B2B Case Study on Tensions and Reality of E-Business Integration

Concept image of integration Apr 8, 2014 - A candid look at the experiences and lessons learned from the website redesign and launch of a B2B company, including the original plan, the challenges that occurred, and the maintenance of collaboration. Comments

#CZLNY: 5 Valuable Lessons From SAP's Inbound Marketing Program

inbound-marketing Apr 7, 2014 - During last week's ClickZ Live New York, Adriel Sanchez of SAP shared 10 lessons from SAP's inbound marketing program. Comments

Social Marketing Needs the Real You

the-real-you-social Apr 7, 2014 - Emotional storytelling is what connects with an audience - corporate or not - and great stories derive from sensitivity and authenticity. Comments

#CZLNY:4 Ways to Push the Envelope, Drive Revenue, and Conquer Mobile

google-promotions-tab Apr 3, 2014 - Subtle and strategic email optimizations can potentially make you millions of dollars. Here are the areas that should be top of mind for email marketers these days. Comments

53 Percent of B2B Fortune 500 Companies Use Marketing Automation

automation-shutterstock-87320653 Apr 3, 2014 - The percentage of B2B Fortune 500 companies using marketing automation saw a 112 percent increase this year. The jump is telling of what's to come for a few big reasons: the amount of red tape they have in their organizations, the visibility they have... Comments

Don’t Put All of Your Content Eggs in One Basket [Study]

cmo-logo-final-color-rev Apr 2, 2014 - The most recent research by The Chief Marketing Officer (CMO) Council reveals that in order to build content authority, you have to expand your content across various formats and platforms. Comments

How to Master the Art of Social Sales and an Interview With the CEO of Nimble.com

social-selling Apr 2, 2014 - Social selling requires mastery of not only social media marketing and engaging in these networks as a manager of your own social experience, but also how to keep up with the rapid changes in organizational structure, decision-maker movements, and... Comments

Smile, You’re on Social Media

ellen-oscars-selfie Mar 25, 2014 - Brands and businesses need to lighten up on social media. If you want to be a success on social media, you can't afford not to be extemporaneous and extroverted, transparent and true to who you are in real life. Comments

The 5 Things to Know About Account-Based Marketing

account-based-shutterstock-170854715 Mar 20, 2014 - Account-based marketing (ABM) is being adopted at a much larger scale than ever before. So here's a look into why account-based marketing will be one of the biggest revenue drivers for B2B business in the very near future. Comments

The Formula to Success for Digital Experiences

Road to success Mar 12, 2014 - It is more important than ever to align your digital strategy with those age-old, simple questions - the five Ws with the one H. They will increase your potential for happier users and better business outcomes. Comments

Account-Based Marketing – Dating at Scale

account-based-shutterstock-170854715 Mar 11, 2014 - One of the biggest waves passing through B2B digital marketing right now is account-based marketing (ABM). At its core, ABM means building a list of specific companies based on a predetermined set of criteria and then targeting your marketing efforts... Comments

Get Rid of Your Marketing Books

books Mar 10, 2014 - Social marketing goes beyond theory and the application of technology. It gets right to the heart of people – not businesses, buyers, and pre-determined demographics. Comments

B2B Digital Finally Wakes Up: 3 Rules for Keeping Ahead of the Pack

b2bchalkboard Feb 27, 2014 - A wide variety of companies are looking to get ahead of an already in-process trend. But the question is, when will they be ready to stop talking about change, make it actionable, and give it the priority to get it done? Comments

Best Practices for B2B Content Marketing With Video

video-streaming-shutterstock-99918575 Feb 18, 2014 - As content marketing matures, marketers are exploring new avenues for telling their stories, and revisiting - and improving upon - tried-and-true tactics like video. Comments

Does Your Email Marketing Suffer From Multiple Personality Disorder?

personality-shutterstock-23215003-1 Feb 4, 2014 - Healthy email marketing programs can manifest multiple personalities at any given time. Companies that are very successful at email marketing are those that learn to harness, control, and manage these personalities in productive ways. Comments

"Funnel" and "Lead" Aren’t Right for B2B

b2beacon-nofunnel Feb 3, 2014 - For B2B, the funnel model doesn’t make sense and you shouldn’t focus on individuals (leads). Instead, use a new model that covers all phases of a continuous, looping journey and track engagement of companies as your customers. Comments

How to Prove the ROI of an Event

ses-networking-event Jan 22, 2014 - 20 ways to measure the success, or failure, of an event. Comments

B2B Marketing Automation Teaches B2C Marketers a New Trick

shutterstock-137272220 Jan 9, 2014 - B2C marketers have always been the coolest kids in the room; they've had the best tools, the biggest budgets, and the most fun assignments. Marketing automation is changing that. Comments

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