Ray-Ban and AEG's winning formula: Music festivals and data-driven branding

Brand experience Ray-Ban and AEG's winning formula: Music festivals and data-driven branding

11m Team ClickZ

Ray-Ban and AEG's winning formula: Music festivals...

How the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...

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Why SurveyMonkey stepped away from traditional B2B creative

B2B Why SurveyMonkey stepped away from traditional B2B creative

1y Benjamin Broomfield

Why SurveyMonkey stepped away from traditional B2B...

"Stepping away from traditional B2B marketing creatives and strategies led to this campaign resonating with SurveyMonkey users, new and old." Read Mor...

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The cash flow funnel: A new B2B marketing funnel that is customer and finance-centric

B2B The cash flow funnel: A new B2B marketing funnel that is customer and finance-centric

1y Ty Heath and Benjamin Broomfield

The cash flow funnel: A new B2B marketing funnel t...

Ty Heath, Director of Market Engagement, The B2B Institute at LinkedIn, presents a new marketing funnel - 'The Cash Flow Funnel' - and the concept of...

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How DHL used segmented B2B targeting to become the supply chain's ultimate sidekick

B2B How DHL used segmented B2B targeting to become the supply chain's ultimate sidekick

2y Benjamin Broomfield

How DHL used segmented B2B targeting to become the...

The past few years have shown us all the volatility of supply chain management. The 2021 Suez Canal incident (whilst great for viral content) blocked ...

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Google, LinkedIn, Facebook – which B2B ad platforms should be on every marketer’s radar?

ABM Google, LinkedIn, Facebook – which B2B ad platforms should be on every marketer’s radar?

2y Rachael King

Google, LinkedIn, Facebook – which B2B ad platform...

While building brand awareness is the primary goal, how can B2B marketers choose the best ad platforms to surface ads and maximize investment? Read Mo...

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From cellphone to cybersecurity: How BlackBerry transitioned from B2C to B2B strategy

Case Study From cellphone to cybersecurity: How BlackBerry transitioned from B2C to B2B strategy

2y Kamaljeet Kalsi and Elizabeth Roscoe

From cellphone to cybersecurity: How BlackBerry tr...

Leading transformation, from mobile phones to being in 195 million smart cars (and almost every robot on earth!) Read More...

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Future-proofing 2022 strategies: four things marketers need to know

Digital Marketing Future-proofing 2022 strategies: four things marketers need to know

2y Abhishek Shrivastava

Future-proofing 2022 strategies: four things marke...

How to navigate "The Great Reshuffle", a privacy-led industry, and other changes on the horizon Read More...

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Putting the "personal" in personalization

Digital Leaders Putting the "personal" in personalization

2y Michael Collins

Putting the "personal" in personalization

How your business can be personal yet practical and build valuable customer relations Read More...

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Why 2021 is the year of the account

Digital Marketing Why 2021 is the year of the account

3y Jon Miller

Why 2021 is the year of the account

Leveraging findings from ABM Leadership Alliance's latest report, Demandbase's Jon Miller shows why an account-based go-to-market strategy should be a...

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The right ways to use intent data: How to pivot strategies in 2021

Data The right ways to use intent data: How to pivot strategies in 2021

3y Sonjoy Ganguly

The right ways to use intent data: How to pivot st...

Madison Logic CPO, Sonjoy Ganguly shares how marketers can use intent data to optimize their marketing strategies this year. Read More...

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What B2B sales enablement looks like in a post-COVID environment

B2B What B2B sales enablement looks like in a post-COVID environment

3y Jacqueline Dooley

What B2B sales enablement looks like in a post-COV...

Seismic’s VP of Market Growth provides valuable perspective on what B2B sales enablement will look like in 2021’s post-COVID environment. Read More...

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Does your website still matter in a mobile world?

Digital Marketing Does your website still matter in a mobile world?

3y Norman Guadagno

Does your website still matter in a mobile world?

Acoustic's CMO Norman Guadagno explores the value of a brand website as we enter 2021. Read More...

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The role of AI & social media marketers in a B2B marketing campaign

B2B The role of AI & social media marketers in a B2B marketing campaign

3y Amanda Jerelyn

The role of AI & social media marketers in a B2B m...

A B2B marketing campaign in recent times is more capable of driving sales. We look at how AI and social media marketers together can enhance any B2B m...

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Omnichannel marketing is a competitive advantage for B2B marketers this year

B2B Omnichannel marketing is a competitive advantage for B2B marketers this year

3y Ben Goldman

Omnichannel marketing is a competitive advantage f...

180byTwo's SVP Digital, Ben Goldman highlights how B2B marketers benefit from channels like CTV, if they use data to link to tried and true channels. ...

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Five tips to generate technology leads

Digital Marketing Five tips to generate technology leads

3y Sumeet Anand

Five tips to generate technology leads

Want to know how to generate more technology leads? In this post, we discuss five tried-and-tested strategies that can help you generate more qualifie...

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MQMs are a KPI that marketing and sales can agree on

Digital Marketing MQMs are a KPI that marketing and sales can agree on

3y Ravi Chalaka

MQMs are a KPI that marketing and sales can agree ...

Boost your revenue pipeline by booking marketing-qualified virtual meetings that drive sales Read More...

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How partnerships deliver brand advocacy in a way marketing can’t

Digital Marketing How partnerships deliver brand advocacy in a way marketing can’t

3y Jaime Singson

How partnerships deliver brand advocacy in a way m...

Impact's Senior Director of Product and Content Marketing, Jaime Singson shows how partnerships are a key tool for effective brand advocacy. Read More...

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Your 2021 marketing playbook needs to be revised, again

Digital Marketing Your 2021 marketing playbook needs to be revised, again

3y Norman Guadagno

Your 2021 marketing playbook needs to be revised, ...

Acoustic CMO Norman Guadagno explains why it’s OK to reimagine your marketing playbook for 2021 (even the one you just completed last week). Read More...

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How well do you really know your customers?

Digital Marketing How well do you really know your customers?

3y Nick Ashmore

How well do you really know your customers?

Marketers have dozens of optimization tools at their disposal. But they’ve forgotten about the most sophisticated one. Read More...

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Thanks to intent data, B2B marketing & event marketing have finally collided

B2B Thanks to intent data, B2B marketing & event marketing have finally collided

3y Michael Balyasny

Thanks to intent data, B2B marketing & event marke...

2020 marked the year that event marketing evolved into a key instrument to be played in the orchestra of B2B marketing. Read More...

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Prepare your story: Laying the groundwork for storytelling success

Digital Marketing Prepare your story: Laying the groundwork for storytelling success

3y Brian Cotter

Prepare your story: Laying the groundwork for stor...

In the first of a three-part series, Seismic’s VP of Global Sales Engineering Brian Cotter explains the importance of truly getting to know your buyer...

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Bridging the gap: How marketing and sales can break down the technological walls between their departments

Digital Marketing Bridging the gap: How marketing and sales can break down the technological walls between their departments

3y Tom Castley

Bridging the gap: How marketing and sales can brea...

Amid the pandemic, the need for sales and marketing to work together has never been greater. Businesses should embrace technology to integrate the fun...

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How to upgrade from ABM to account-based everything

Account-based marketing How to upgrade from ABM to account-based everything

3y Dan Frohnen

How to upgrade from ABM to account-based everythin...

Dan Frohnen, CMO of Sendoso, explains why customer personalization is no longer achieved through account-based marketing alone and outlines how you ca...

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How Coursedog is navigating an ABM journey

Case Study How Coursedog is navigating an ABM journey

3y Jimmy Montchal

How Coursedog is navigating an ABM journey

All-in-one curriculum and scheduling platform utilized ABM to provide a better customer journey. Read More...

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Tech Talk with MarketMuse: What a content intelligence solution can do for your marketing

Content & Experience Tech Talk with MarketMuse: What a content intelligence solution can do for your marketing

3y Abhishek Shah

Tech Talk with MarketMuse: What a content intellig...

Jeff Coyle from MarketMuse explains what a content intelligence solution can do for your marketing efforts and how it can increase your bottom line. R...

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Wake up call for content marketers, COVID-19 is still here

Digital Marketing Wake up call for content marketers, COVID-19 is still here

3y Dan Gerstenfeld

Wake up call for content marketers, COVID-19 is st...

Online marketing professionals are confident that they have dealt well with the COVID-19 crisis and that the ground play hasn’t changed much, but they...

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Digital transformation post-COVID presents huge opportunities for global export expansion

Digital Marketing Digital transformation post-COVID presents huge opportunities for global export expansion

3y Jacqueline Dooley

Digital transformation post-COVID presents huge op...

Global Topology's whitepaper provides tips and information on how, aided by digital transformation, companies can reach new global markets post-COVID....

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