B2B

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Back to the Future With Email

Jul 23, 2015 - Email is still one of the best, most cost-effective ways to reach targeted audiences with customised content. Comments

The Micro-Moments of B2B

customerjourney Jul 23, 2015 - The proliferation of mobile devices has changed the customer journey to consist of more micro-moments that happen throughout the day. Reaching consumers then leads to more conversions. Comments

Only 2% of Marketers Have 'Very Effective' Content Strategy [Study]

cmo-council-logo Jul 22, 2015 - According to a new study by the CMO Council, content marketing is on the rise - but less than half of B2B marketers think their strategies are at least somewhat effective. Comments

8 Good Reasons to Join Us at ClickZ Live San Francisco #CZLSF

A view of the Golden Gate Bridge in San Francisco Jul 21, 2015 - With brands like Facebook, NASA, Dunkin' Brands, IKEA and Google speaking about such a broad range of topics, our San Francisco event promises to be a great one. Did you register yet? Comments

How the Value of Social Content is Increasing

shutterstock-131691863 Jul 21, 2015 - When it comes to platforms like Facebook, Flipboard and LinkedIn, the quantity of content doesn't matter. Those who understand the right content to share will come out ahead. Comments

VIDEO: The Science Behind the CMO: Actionable Analytics = More $$$

video-angela-zener-radius Jul 1, 2015 - CMOs must consider how technologies powered by data science will enable them to become owners of customer insight and revenue accountability. Comments

3 Ways Brands are Using Social Analytics to Sell Smarter

socialmediaengagement1 Jun 22, 2015 - Through social listening, and ligning customer service with marketing, and digital experiences with products, brands like Mattel and Warby Parker have mastered social analytics. Comments

How To Optimize Buyer Journeys with Nurture Programs

customerjourney May 26, 2015 - Casting a wide net, nurturing early leads and reacting to sales cues are three ways you can gain control over the customer journey, something many marketers fail to understand. Comments

What Every Brand Marketer Needs to Know About Digital Personalization

customer-relationship May 25, 2015 - Consumers and business buyers alike have come to expect personalized shopping experiences, so it's essential to up your relationship marketing across every channel. Comments

Seven Reasons to Make Direct Mail Part of Your Digital Marketing Plan

mailbox May 22, 2015 - As the world becomes increasingly more digital, postal direct mail stands out, both for the novelty factor and because it comes without digital pitfalls like viewability and bots. Comments

Data and Analytics Make Way For "Customer-to-Business" Marketing

customerfirst-ibm-hanes-markandspencer May 14, 2015 - Brands are leveraging data and more sophisticated analytics to do C2B marketing, a term referring to marketing plans driven by customers' established likes and behaviors. Comments

Should Email Marketers Worry About IBM Verse?

email-worry May 6, 2015 - Columnist Derek Harding takes a look at how IBM's latest offering might affect email marketers. Comments

B2B Companies Can Buck the Norm and Win Big in Marketing

outside-the-box-b2b Apr 30, 2015 - Even in industries where you might not expect humorous and outside-the-box campaigns to be successful, brands that take risks can see it pay off in a big way. Comments

What’s Going on in the World of 'People-Based Marketing'?

email-marketing-stories Apr 22, 2015 - The world of email marketing needs B2B intelligence, and the best email practitioners will look to powerhouse B2B companies to utilize their insights and tools. Comments

Cut Through the B2B B.S. and Develop a Message Your Customers Will Listen To [#CZLNY]

content-marketing-megaphone Apr 1, 2015 - During his session at ClickZ Live New York, Lincoln Electric's Craig Coffey discussed the importance of tailoring your message to your actual consumers. Comments

Brand Newsroom 2.0

digital-publishing Mar 31, 2015 - Today, publishers are becoming more like marketers and marketers are becoming more like publishers. What does this convergence mean for the industry? Comments

59% of B2B Fortune 500 Companies Use Marketing Automation

automation-shutterstock-136061006 Mar 23, 2015 - The world's biggest companies are beginning more and more to see the value of marketing automation systems. Why is the adoption rate growing so quickly? Comments

3 Easy Ways to Put Mobile First in B2B Marketing

mobilephone77 Jan 22, 2015 - The world is increasingly mobile, but many B2B brands are lagging behind. Here are three steps to take your business mobile-first. Comments

Facebook at Work Won't Include Ads - For Now

facebookvspinterest Jan 14, 2015 - Facebook reveals Work feature app, which will afford employees an ad-free, office-wide social network separate from their personal profiles. Comments

How to Yield Higher Marketing ROI: Coupling Smart Systems With Smart B2B Social Media Strategies

roi-increase Jan 5, 2015 - By combining social media and marketing automation systems, companies can achieve a higher return on investment. Comments

How to Launch Your B2B Social Media Presence: A 30-Day Plan

Social Media Sharing Dec 23, 2014 - This monthlong plan will help you develop a social media presence for your brand without having to pay for followers. Are you ready to get started? Comments

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