Marketing News & Expert Advice
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B2B
65% of B2B Buyers Concur Emails Shape Their View of a Company’s Brand
Sep 26, 2013 - With email hogging the majority of the communication we have with people, it's easy to see why so many B2B buyers shape their opinions of a company's brand based on email communications. Comments
The B2B Marketer of Southeast Asia
Oct 22, 2012 -
Consider these approaches to using search marketing in the region.
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Selecting the Right Channels for B2B Social Media
May 3, 2012 -
Make sure you are aware of the pitfalls in selection. Here's what you can do now.
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Key Marketing Challenge for B2B: Increase Engagement [Video]
Jan 5, 2012 -
J&J regional marketing execs discusses how marketing in B2B will need to evolve during 2012.
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Social Media for B2B Businesses: Missed Opportunity?
Nov 15, 2011 -
There's a need to follow an organised approach for social media and here are some steps B2B marketers can follow. But before that, let's debunk some myths.
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Love and Other Drugs, Reloaded
Oct 3, 2011 -
B2B marketers often find it challenging to integrate digital marketing in the mix. Here are three tips I learned working in the pharmaceutical industry.
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These B2B Marketers Are the Good Wives
Sep 29, 2011 -
Key takeways from moderating the B2B lead gen panel featuring Alibaba, Global Sources, and RS-Component at SES HK.
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SES Shanghai: An Overview of China's E-commerce Landscape
Jun 7, 2011 -
My view on the e-commerce sessions presented and discussed in China.
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Social Marketing Is Lead Generation
Mar 22, 2011 -
Social media is ideal for lead generation in B2B; here are three reasons why.
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