B2B

uphill-roi

Finding ROI in B2B Marketing Can Feel Like Pushing Water Uphill

Aug 19, 2014 - B2B marketers often have trouble finding campaign ROI because their marketing and sales departments aren't fully integrated and because their lead information isn't properly tracked. Here are some tips for getting solid ROI in a B2B environment. Comments

How to Write a Winning Marketing Plan

strategy Aug 17, 2014 - As summer is a slower time for most businesses, take this time to start working on your 2015 marketing budget. Here are several tips for helping you write a winning plan. Comments

Why Marketing Automation Makes Sense Now

automation-shutterstock-136061006 Aug 12, 2014 - Marketing automation tools allow marketers to identify and target potential customers when they need it most, leading to higher engagement rates and ultimately, more sales. Comments

Digital Marketing Performance Increasingly Affects CMO Compensation [Study]

business-people Aug 1, 2014 - The Chief Marketing Officer Council’s new CMO Compensation Report suggests that CMO base compensation tends to increase as a company’s digital marketing performance improves. More than one-third of CMOs who earn $350,000 a year or more responded that... Comments

Content Bubble II: What Metrics Matter?

content-shutterstock-153628586 Aug 1, 2014 - In part two of this series on how to effectively measure content marketing, a look at whether attention or engagement are good enough indicators of return on investment (ROI)? Comments

7 Sessions You Don’t Want to Miss at ClickZ Live San Francisco

A view of the Golden Gate Bridge in San Francisco Jul 28, 2014 - This year's ClickZ Live includes exciting and informative sessions on a range of topics, from data-driven marketing and display advertising to social innovation and next-generation search. Comments

A Very Short Guide to How to Get Your Content Seen on Facebook

facebook-automation Jul 25, 2014 - A quick look at how to demystify the Facebook reach and ranking process, with simple tips for marketers to put into action with their content marketing. Comments

4 Advanced B2B Strategies for Hyper-Targeted Marketing Campaigns

Audience Targeting Jul 24, 2014 - There are many new ways to use social, mobile, and hyper-targeted marketing strategies. Consider using these channels to get email opt-ins, break into trade shows, and increase your appointment-setting rates. Comments

LinkedIn Acquires Bizo to Boost B2B Marketing

linkedinbizo Jul 23, 2014 - The business-oriented networking platform has inked a deal with marketing start-up Bizo in an effort to enhance its business-to-business (B2B) marketing capacity. Comments

Content Bubble: Does Anyone Know Whether Content Marketing Works?

shutterstock-153218306 Jul 22, 2014 - Brands are jumping into content marketing with hope, but without the proper metrics to gauge results. Can brand content lead to sales or conversions? Comments

When It Comes to Audience Engagement, Webinars Still Reign Supreme

webinarboard Jul 22, 2014 - When webinars are treated as nurture marketing campaigns, and managed inside of a marketing automation system, they can drive audience engagement better than any other type of B2B marketing campaign. Comments

Content Marketing Is Within Reach for Small Teams

content-marketing-within-reach Jul 1, 2014 - Marketing automation tools can help marketers amplify their precious resources to get the most out of their content marketing campaigns. Comments

Conquering Social Marketing Fears– Part 2

social-media-tv Jun 30, 2014 - Corporate executives can overcome their fears about social marketing and become confident social ambassadors by starting with these practical techniques. Comments

6 Reasons Why Your Customers Hate Your Email Program

angry-email Jun 26, 2014 - In order to engage customers and avoid the dreaded delete button, brands need to wow consumers with their email marketing. Here are six reasons brands' emails may end up in the trash. Comments

How B2B Firms Can Leverage Digital Marketing Opportunities in the Music Industry (Part I)

musicnotes Jun 25, 2014 - With the continued growth of subscription-based online radio, fan-based online communities, and peer-to-peer-based campaigns, there are countless opportunities for B2B marketers in the digital music space. Comments

It’s Halftime: How Are You Adjusting Your Digital Marketing Game Plan to Win?

marketing-game-plan Jun 18, 2014 - It's halfway through the year and digital marketers should use this "halftime" to assess how they are doing against their goals, make adjustments to their playbooks, have focused conversations with their teammates, and begin the second half with a... Comments

6 More Best Practices for a Great B2B Website

b2b Jun 10, 2014 - The old rules just aren't enough anymore. Here are six more tips for creating a great and effective B2B website. Comments

Conquering Social Marketing Fears Part 1

social-marketing Jun 2, 2014 - B2B brands must turn their fear of social into bravery and start communicating in the open and immediate way social marketing allows. Comments

Email Engagement and Deliverability Advice That Marketers Can Sink Their Teeth Into

emailcampaign May 15, 2014 - Several leading email strategists and deliverability experts weigh in with their thoughts and advice on email engagement and deliverability. Comments

Beware of Accidental Social Narcissism

social-narcissism May 5, 2014 - Maintaining a balance between brand messages and personal opinions and experiences on social media can be tricky. Here are some tips for avoiding accidental narcissism in your social marketing. Comments

Marketers Abuzz Over Burt’s Bees Digital Calendar Ads

burtsbees3 Apr 25, 2014 - Burt's Bees' new campaign finds a home in customers' online calendars, which is uncharted territory for digital marketers. But will it be seen as helpful and entertaining, or invasive? Comments

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