Irrelevant Content: SEO Impossible
Asia

Irrelevant Content: SEO Impossible

11y Eddie Choi

Irrelevant Content: SEO Impossible

I would like to suggest a content strategy model as a complement to technical SEO for marketers in China. Here's why. Read More...

View article
Aliyun Search Could Impact Baidu and E-Commerce in China
Asia

Aliyun Search Could Impact Baidu and E-Commerce in China

11y Adaline Lau

Aliyun Search Could Impact Baidu and E-Commerce in...

Alibaba quietly unveiled Aliyun Search, a product developed by the Chinese e-commerce giant's cloud unit recently, a move that could have huge implica...

View article
A Closer Look at Audience Buy in China
Asia

A Closer Look at Audience Buy in China

11y Charlie Wang

A Closer Look at Audience Buy in China

This buying concept essentially changes the operating model between brands, media agencies, and publishers. Read More...

View article
Get the latest analysis and reports delivered to your inbox daily
5 Baidu SEM Tips From the Pros
Asia

5 Baidu SEM Tips From the Pros

11y Tait Lawton

5 Baidu SEM Tips From the Pros

The key to success with Baidu SEM is to be able to outperform your competitors. Consider these five tips. Read More...

View article
2013 Digital Media Buying Trends in China
Asia

2013 Digital Media Buying Trends in China

11y Charlie Wang

2013 Digital Media Buying Trends in China

Six trends media planners and brand marketers should consider for the year. Read More...

View article
What Happens if We Stop Doing SEO in China?
Asia

What Happens if We Stop Doing SEO in China?

11y Eddie Choi

What Happens if We Stop Doing SEO in China?

An in-depth analysis on search optimization for Baidu. Read More...

View article
Baidu Conference 2012: Cloud, Big Data, and Mobile in China
Asia

Baidu Conference 2012: Cloud, Big Data, and Mobile in China

12y Adaline Lau

Baidu Conference 2012: Cloud, Big Data, and Mobile...

Cloud computing and big data intelligence were key themes at the Baidu Tech Conference this year as the search giant looks to dominate China's nascent...

View article
Baidu Partners With Sina to Reinforce Mobile Search in China
Asia

Baidu Partners With Sina to Reinforce Mobile Search in China

12y Adaline Lau

Baidu Partners With Sina to Reinforce Mobile Searc...

A roundup of the latest news in search - from what the alliance between Baidu and Sina means, Baidu's latest algorithm change, and YouTube's new local...

View article
China Internet Scene: A Whole Different World!
Asia

China Internet Scene: A Whole Different World!

12y Karen Ho

China Internet Scene: A Whole Different World!

Chinese Internet is not complicated. Remember, it is a seller's market. Read More...

View article
Baidu Search Marketing Tools for China
Asia

Baidu Search Marketing Tools for China

12y Gordon Choi

Baidu Search Marketing Tools for China

Before kicking off your search campaigns in China, make sure you go through the industry trends using the following Baidu tools. Read More...

View article
Going Non-English: A Look at Chinese Search and Social Listening
Analytics

Going Non-English: A Look at Chinese Search and Social Listening

12y Yean Cheong

Going Non-English: A Look at Chinese Search and So...

With technology generally being developed in the West and adopted in the East, the digital space has historically represented an over-simplified versi...

View article
Baidu: We Do Semantic Search Better Than Google
Asia

Baidu: We Do Semantic Search Better Than Google

12y Adaline Lau

Baidu: We Do Semantic Search Better Than Google

Google unveiled its Knowledge Graph recently, which it called the "first step in the next generation of search." Baidu isn't impressed, saying Google'...

View article
Google vs. Local Competitors in Asian Markets
Asia

Google vs. Local Competitors in Asian Markets

12y Christian Arno

Google vs. Local Competitors in Asian Markets

If you want to make inroads for your search campaigns in Asia, it's important to know which local competitors are worth your time and effort. Here's a...

View article
The Jeremy Lin-ernet Effect and Social Media
Asia

The Jeremy Lin-ernet Effect and Social Media

12y Michael Zung

The Jeremy Lin-ernet Effect and Social Media

A basketball player's underdog story is the "dunk heard around the world" on social networks. Read More...

View article
Baidu and Google Celebrate Chinese New Year
Asia

Baidu and Google Celebrate Chinese New Year

12y Adaline Lau

Baidu and Google Celebrate Chinese New Year

Search engines celebrate the year of the dragon with dancing dragons, word games, an animated video, and more. Read More...

View article
How to Protect Your Brand From Click Fraud in China
Asia

How to Protect Your Brand From Click Fraud in China

12y Guest

How to Protect Your Brand From Click Fraud in Chin...

You can proactively place limits on your campaign to reduce the risk of click fraud. Here's how. Read More...

View article
Social Media Opportunities in China
Asia

Social Media Opportunities in China

12y Gordon Choi

Social Media Opportunities in China

China has domestic social websites and platforms similar to established Western sites leading to high adoption and consumption of social media in the ...

View article
Is Baidu Changing Chinese Travel Search in China
Asia

Is Baidu Changing Chinese Travel Search in China

12y Gordon Choi

Is Baidu Changing Chinese Travel Search in China

Following Baidu's acquisition of Qunar in June, Qunar's search traffic has overtaken Ctrip as the top online travel site. Read More...

View article
Sina Weibo Rolls Out Real-Time Search Engine
Asia

Sina Weibo Rolls Out Real-Time Search Engine

13y Adaline Lau

Sina Weibo Rolls Out Real-Time Search Engine

And what it means for marketers. Read More

View article
Baidu Launches International Marketing Efforts
Asia

Baidu Launches International Marketing Efforts

13y Guest

Baidu Launches International Marketing Efforts

Baidu quietly launches more of its international efforts with the help of a Singapore-based partner and their new website - Baidu International - and ...

View article
Outsourcing SEO to Search Agencies or Doing SEO From In-House
Analytics

Outsourcing SEO to Search Agencies or Doing SEO From In-House

13y Gordon Choi

Outsourcing SEO to Search Agencies or Doing SEO Fr...

Evaluate these factors when hiring an SEO agency. Read More...

View article
SEO Opportunities in the Chinese Internet
Asia

SEO Opportunities in the Chinese Internet

13y Christian Arno

SEO Opportunities in the Chinese Internet

China presents unique challenges but here's how to identify and take advantage of organic search opportunities for e-commerce companies. Read More...

View article
China Online Travel Sector Presents Opportunities for Airlines and Hotels
Asia

China Online Travel Sector Presents Opportunities for Airlines and Hotels

13y Michael Zung

China Online Travel Sector Presents Opportunities ...

With leisure travel expected to explode in China, will suppliers catch up with online travel agencies to meet demand for online sales? Read More...

View article
Baidu: Building a Chinese Internet Empire
Asia

Baidu: Building a Chinese Internet Empire

13y Gordon Choi

Baidu: Building a Chinese Internet Empire

Here's a list of Baidu's ambition to grab market share in areas beyond search in the country. Read More...

View article
SEM Tools for Brand Marketers Targeting China
Asia

SEM Tools for Brand Marketers Targeting China

13y Gordon Choi

SEM Tools for Brand Marketers Targeting China

A comprehensive list of tools for search and weibo automation in China. Read More...

View article
Search is Dead! Long Live Search!
Analytics

Search is Dead! Long Live Search!

13y Joe Nguyen

Search is Dead! Long Live Search!

Facebook's audience number continues to overshadow Google but statistics show search trends between the two tell a different story. Read More...

View article
Book Smart Doesn't Rule in China
Asia

Book Smart Doesn't Rule in China

13y Eddie Choi

Book Smart Doesn't Rule in China

Because of China's advertising practices, the scientific approach to marketing does not always work in this market. Read More...

View article