The ClickZ bid management tools buyers guide evaluates a range of market-leading technologies, including Kenshoo. Throughout our customer survey, Kens...
View articleWithin our Bid Management Buyers Guide, there were some clear strengths highlighted by Acquisio customers. In particular, the platform’s core bid mana...
View articleOn January 31, ClickZ hosted the first in a series of Buyers Forums in New York. Attended by over 40 senior marketers from brands and agencies, the ev...
View articleThis week's viewable and transparent happenings include Spotify's new mobile ad format, new insights from Facebook and the IAB, and Adobe's data ambit...
View articleGeo-fencing has become more sophisticated, but how can marketers break out of static fences and cast a wider net to reach mobile users more effectivel...
View articleImprove the conversion rate of your ads and maximize profits without draining your entire ad budget. Read More...
View articleHow do Facebook’s ads drive search traffic? Read More...
View articleExperts predict that in 2016, access to data will become more readily available to advertisers in China, which will result in the overall refinement o...
View articleWhat is the purpose of Google's Accelerated Mobile Pages (AMP) initiative? How will this new publishing system influence content marketing efforts? Re...
View articleNow that Facebook Lead Ads are available to all advertisers, B2B and B2C marketers can utilize the social platform as a tool to help cultivate relatio...
View articleHere's how digital marketers can configure audience segments based on collected behavioral data from analytics to effectively retarget consumers and y...
View articleRemarketing provides marketers with another opportunity to target and convert potential customers. Here's how you can effectively execute this and ult...
View articleNow that Amazon Text Ads are obsolete and the holiday shopping season is just weeks away, PPC marketers need to regroup and consider alternative platf...
View articleThough some search marketers think bidding on branded keywords hurts your traffic, doing so ultimately results in more clicks for you - and less for y...
View articleProgrammatic buying can be confusing even to those who consider themselves pros. Here are a few guidelines to help demystify the world of programmatic...
View articleIt's the age-old question for those in the search marketing industry: Should you spend the money to bid on your own brand terms? Read More...
View articleSome marketers are hesitant to embrace programmatic buying because of some common misconceptions about it. Here are three myths about programmatic buy...
View articleFor those who have already decided to bid on competitor terms in pay-per-click search, here are some best practices to consider. Read More...
View articleNow that we've passed the halfway mark of 2014, it's time to start prepping for the fall and the start of 2015 when it comes to your pay-per-click (PP...
View articleThere is a lot more to bidding, keywords, queries, Quality Score, and overall prioritization of effort in a PPC account than initially meets the eye. ...
View articleIn order to select the right pay-per-click (PPC) automation partner, there are some critical success factors to consider before making your choice. He...
View articleAttribution models are a notoriously complicated topic, but many so-called branding campaigns can now be carefully measured with more advanced attribu...
View articleIn a forever evolving complex digital landscape, marketers are turning to bid management platforms to streamline workflows and drive effective campaig...
View articleGiven the experience in handling bid management tools, would search specialists be able to manage display ads as well? Read More...
View articleHere's a quick checklist if you're considering to go beyond automation. Read More...
View articleFollow these five guidelines to evaluate if your search agency is doing a good job or not. Read More...
View articleMobile will finally take off and mobile e-commerce will become a reality. Read More...
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