bid management


Facebook Lead Ads opens up to all advertisers

Oct 26, 2015 - Now that Facebook Lead Ads are available to all advertisers, B2B and B2C marketers can utilize the social platform as a tool to help cultivate relationships and nurture leads. Comments

How to make data actionable by using segments

segmentsdata Oct 21, 2015 - Here's how digital marketers can configure audience segments based on collected behavioral data from analytics to effectively retarget consumers and yield more conversions. Comments

How to remarket your way to a better ROI

jasperjohns-targetwith4-faces-flickr-7139617873-53b3dd2b60-z Oct 20, 2015 - Remarketing provides marketers with another opportunity to target and convert potential customers. Here's how you can effectively execute this and ultimately earn greater ROI. Comments

What can marketers do now that Amazon Text Ads are a no go?

amazon-text-ads-do-not-pass-go Oct 19, 2015 - Now that Amazon Text Ads are obsolete and the holiday shopping season is just weeks away, PPC marketers need to regroup and consider alternative platforms for their ad campaigns. Comments

A Convincing Case for Brand Term Bidding

keywordsimage May 29, 2015 - Though some search marketers think bidding on branded keywords hurts your traffic, doing so ultimately results in more clicks for you - and less for your competitors. Comments

How to Navigate Programmatic Buying

navigate-2 Jan 8, 2015 - Programmatic buying can be confusing even to those who consider themselves pros. Here are a few guidelines to help demystify the world of programmatic. Comments

Your Brand: To Bid or Not to Bid?

shutterstock-212715181-bidding Dec 11, 2014 - It's the age-old question for those in the search marketing industry: Should you spend the money to bid on your own brand terms? Comments

Dispelling the Myths of Programmatic Buying

Myth vs Reality Nov 5, 2014 - Some marketers are hesitant to embrace programmatic buying because of some common misconceptions about it. Here are three myths about programmatic buying and the truth behind them. Comments

Best Practices for Bidding on Competitor Terms in PPC

competitiveadvantage Oct 27, 2014 - For those who have already decided to bid on competitor terms in pay-per-click search, here are some best practices to consider. Comments

PPC Reboot: Planning for Fall and 2015

ppc Jul 2, 2014 - Now that we've passed the halfway mark of 2014, it's time to start prepping for the fall and the start of 2015 when it comes to your pay-per-click (PPC) marketing strategies. Comments

5 Common PPC Keyword Bidding Errors

ppc Jun 13, 2014 - There is a lot more to bidding, keywords, queries, Quality Score, and overall prioritization of effort in a PPC account than initially meets the eye. Thinking in multiple dimensions is a must. Comments

Retail PPC: 3 Key Considerations When Choosing a Supplier for Automating Product PPC Adverts

PPC Mar 26, 2014 - In order to select the right pay-per-click (PPC) automation partner, there are some critical success factors to consider before making your choice. Here's a look at how to pick the right one. Comments

Why It’s Time to Rethink Performance Marketing

shutterstock-163916729 Jan 10, 2014 - Attribution models are a notoriously complicated topic, but many so-called branding campaigns can now be carefully measured with more advanced attribution models. Comments

Bid Management- Why It Matters

auction-bid-management Jan 22, 2013 - In a forever evolving complex digital landscape, marketers are turning to bid management platforms to streamline workflows and drive effective campaigns. Comments

The Search Guys vs. Display Performance Marketing

Aug 21, 2012 - Given the experience in handling bid management tools, would search specialists be able to manage display ads as well? Comments

Bid Management Tools and Technology

Jun 28, 2012 - Here's a quick checklist if you're considering to go beyond automation. Comments

Tips for Selecting Your Search Agency

choices22 Oct 10, 2011 - Follow these five guidelines to evaluate if your search agency is doing a good job or not. Comments

Search Trends to Watch in 2011

searchmarketing Jan 17, 2011 - Mobile will finally take off and mobile e-commerce will become a reality. Comments

How Search Behaviours Impact Our Search Strategy

globalsearch Oct 24, 2010 - Simply replicating your search strategies from the U.S. or Europe will not work in Asia. Comments

How to Increase ROAS by Analysing Path to Conversion Data

googlesearch Sep 27, 2010 - Search advertising accounts for 61 percent of all online marketing investment in the U.S., according to a Forrester Research report. And it's becoming a trend in Asia Pacific as well. Comments

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