bid management

ppc

PPC Reboot: Planning for Fall and 2015

Jul 2, 2014 - Now that we've passed the halfway mark of 2014, it's time to start prepping for the fall and the start of 2015 when it comes to your pay-per-click (PPC) marketing strategies. Comments

5 Common PPC Keyword Bidding Errors

ppc Jun 13, 2014 - There is a lot more to bidding, keywords, queries, Quality Score, and overall prioritization of effort in a PPC account than initially meets the eye. Thinking in multiple dimensions is a must. Comments

Retail PPC: 3 Key Considerations When Choosing a Supplier for Automating Product PPC Adverts

PPC Mar 26, 2014 - In order to select the right pay-per-click (PPC) automation partner, there are some critical success factors to consider before making your choice. Here's a look at how to pick the right one. Comments

Why It’s Time to Rethink Performance Marketing

shutterstock-163916729 Jan 10, 2014 - Attribution models are a notoriously complicated topic, but many so-called branding campaigns can now be carefully measured with more advanced attribution models. Comments

Bid Management- Why It Matters

auction-bid-management Jan 22, 2013 - In a forever evolving complex digital landscape, marketers are turning to bid management platforms to streamline workflows and drive effective campaigns. Comments

The Search Guys vs. Display Performance Marketing

Aug 21, 2012 - Given the experience in handling bid management tools, would search specialists be able to manage display ads as well? Comments

Bid Management Tools and Technology

Jun 28, 2012 - Here's a quick checklist if you're considering to go beyond automation. Comments

Tips for Selecting Your Search Agency

choices22 Oct 10, 2011 - Follow these five guidelines to evaluate if your search agency is doing a good job or not. Comments

Search Trends to Watch in 2011

searchmarketing Jan 17, 2011 - Mobile will finally take off and mobile e-commerce will become a reality. Comments

How Search Behaviours Impact Our Search Strategy

globalsearch Oct 24, 2010 - Simply replicating your search strategies from the U.S. or Europe will not work in Asia. Comments

How to Increase ROAS by Analysing Path to Conversion Data

googlesearch Sep 27, 2010 - Search advertising accounts for 61 percent of all online marketing investment in the U.S., according to a Forrester Research report. And it's becoming a trend in Asia Pacific as well. Comments

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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