Will Prime Day Become the Next Big Online Shopping Day?
Ecommerce

Will Prime Day Become the Next Big Online Shopping Day?

9y Mike O'Brien

Will Prime Day Become the Next Big Online Shopping...

At midnight, Amazon - and Walmart, in response - will start 24 hours of deals better than Black Friday. If it goes well, industry experts think Prime ...

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Approaching Seasonal Selling for Advertising Effectiveness That Lasts
Marketing

Approaching Seasonal Selling for Advertising Effectiveness That Lasts

9y Paul Bremer

Approaching Seasonal Selling for Advertising Effec...

A look at how to counter the noise and sustain the wins of Black Friday and Cyber Monday. Read More...

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Online Holiday Shopping Sales Crush Last Year's
Data insights

Online Holiday Shopping Sales Crush Last Year's

9y Mike O'Brien

Online Holiday Shopping Sales Crush Last Year's

Looking at online shopping trends from Thanksgiving, Black Friday, and Cyber Monday, Adobe and IBM found a significant jump from last year, particular...

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What Can DDoS Attacks Mean for Black Friday and Cyber Monday?
Ecommerce

What Can DDoS Attacks Mean for Black Friday and Cyber Monday?

9y Mike O'Brien

What Can DDoS Attacks Mean for Black Friday and Cy...

This weekend's huge number of online shoppers could result in an influx of cyber crime. Two experts discuss how DDoS attacks can affect retailers and ...

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Mobile Holiday Shopping by the Numbers
Media

Mobile Holiday Shopping by the Numbers

9y Idris Nagri

Mobile Holiday Shopping by the Numbers

As Black Friday inches closer, here's a look at how consumers are using their mobile devices to shop more than ever before. Read More...

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Live Online Shopping Data: The Gift That Keeps Giving This Season
Actionable Analysis

Live Online Shopping Data: The Gift That Keeps Giving This Season

9y Michelle Killebrew

Live Online Shopping Data: The Gift That Keeps Giv...

This holiday season, real-time analytics could help marketers keep up with the successes (or failures) of their campaigns, and make the necessary adju...

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Holiday Deals Start Early for Amazon
Ecommerce

Holiday Deals Start Early for Amazon

9y Mike O'Brien

Holiday Deals Start Early for Amazon

To get a running start on dominating holiday shopping dollars, Amazon will be counting down to Thanksgiving and Black Friday next week with steep dis...

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The 3 AdWords Scripts You Want Right Now for the Holidays
Paid Search

The 3 AdWords Scripts You Want Right Now for the Holidays

9y Idris Nagri

The 3 AdWords Scripts You Want Right Now for the H...

If you've lagged behind in your AdWords campaigns and need to do some last-minute prep for Black Friday and Cyber Monday, here are three scripts that ...

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A Look at the Inbox: When Did Black Friday Really Start?
B2C Email Marketing

A Look at the Inbox: When Did Black Friday Really Start?

9y Idris Nagri

A Look at the Inbox: When Did Black Friday Really ...

Marketers seems to begin their holiday promotions earlier and earlier each year. Here's a look at what brands are doing to prepare for Black Friday, a...

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Online Shoppers Will Find Best Deals on Thanksgiving Day
Ecommerce

Online Shoppers Will Find Best Deals on Thanksgiving Day

9y Mike O'Brien

Online Shoppers Will Find Best Deals on Thanksgivi...

According to Adobe's annual holiday shopping predictions, Thanksgiving will have lowest prices and most mobile commerce, while Cyber Monday will still...

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Mobile Cements Status as Primary Shopping Channel
Data insights

Mobile Cements Status as Primary Shopping Channel

10y Yuyu Chen

Mobile Cements Status as Primary Shopping Channel

Reports from Adobe,IBM, Skava and Kenshoo invariably confirm that mobile shopping is taking front seat,as demonstrated by soaring figures during Thank...

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Cutting Through the Consumer Data Clutter This Holiday Season
Acquisition

Cutting Through the Consumer Data Clutter This Holiday Season

10y Idris Nagri

Cutting Through the Consumer Data Clutter This Hol...

We've seen a very impressive start to the holiday shopping season, especially for digital, despite this shortened shopping season. That doesn't mean r...

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5 Black Friday and Cyber Monday Marketing Tips for 2014
Ecommerce

5 Black Friday and Cyber Monday Marketing Tips for 2014

10y Idris Nagri

5 Black Friday and Cyber Monday Marketing Tips for...

Black Friday and Cyber Monday are now over -- here are the main takeaways from this year and tips for marketing effectively in 2014. Read More...

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Hollister Teases Black Friday Deals on YouTube
Media

Hollister Teases Black Friday Deals on YouTube

10y Idris Nagri

Hollister Teases Black Friday Deals on YouTube

Hollister is vying for Black Friday shoppers with a new campaign on YouTube that showcases its vision of a Southern California beach party in stores. ...

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Retailers, YouTube and Holiday Shopping: Amp the Emotion
Media

Retailers, YouTube and Holiday Shopping: Amp the Emotion

11y Idris Nagri

Retailers, YouTube and Holiday Shopping: Amp the E...

YouTube is becoming a top destination for shoppers, Google says, but retailers need to think beyond posting TV spots. Read More...

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Cyber Week Stunted: 2013 Compacts the Christmas Calendar
B2C Email Marketing

Cyber Week Stunted: 2013 Compacts the Christmas Calendar

11y Idris Nagri

Cyber Week Stunted: 2013 Compacts the Christmas Ca...

For the first time since 2008, Cyber Monday will be in December. This doesn't mean you need to completely overhaul your communication planning. The po...

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All Wrapped Up! The Hottest Holiday Trends
Ecommerce

All Wrapped Up! The Hottest Holiday Trends

11y Denise Zaraya

All Wrapped Up! The Hottest Holiday Trends

A final look at the hottest consumer holiday spending trends and how marketers can capitalize on those trends to increase revenue during the holiday s...

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It's the Most Wonderful Time of the Year - for Retailers!
Display Advertising

It's the Most Wonderful Time of the Year - for Retailers!

11y Mukund Ramachandran

It's the Most Wonderful Time of the Year - for Ret...

Be sure to use video advertising, exchanges, demand-side platforms, and Zip code lists, target your ideal consumer, and leverage the power of cross-pl...

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#GivingTuesday Uses Digital to Promote Giving Back
Social

#GivingTuesday Uses Digital to Promote Giving Back

11y Idris Nagri

#GivingTuesday Uses Digital to Promote Giving Back

The new movement positions itself as a charitable day after Cyber Monday. Read More...

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Black Friday E-Commerce Sales Reach Over $1 Billion Record
Social

Black Friday E-Commerce Sales Reach Over $1 Billion Record

11y Idris Nagri

Black Friday E-Commerce Sales Reach Over $1 Billio...

The greatest ever Black Friday online retail sales of $1.042 billion followed a healthy Thanksgiving Day, with $633 million in sales. comScore, IBM, P...

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A Week of Black Fridays
Ad Industry Metrics

A Week of Black Fridays

11y Idris Nagri

A Week of Black Fridays

Online holiday sales predictions came out strong this week, with one caveat for multi-channel retailers: The deal days just won't stop coming. Say hel...

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Black Friday Advertising Shows the Lift
Ecommerce

Black Friday Advertising Shows the Lift

11y Denise Zaraya

Black Friday Advertising Shows the Lift

Trends that have retailers seeing green. Part five in a six-part holiday series. Read More...

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F-Commerce Retailers Seek New Customers With Black Friday Deals
Social

F-Commerce Retailers Seek New Customers With Black Friday Deals

11y Idris Nagri

F-Commerce Retailers Seek New Customers With Black...

While Facebook is pushing its own newly-launched ecommerce effort, Facebook Gifts, retailers connected to Facebook are also seeking a piece of the hol...

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Over 90% of Shoppers Find Their Cyber Monday Shopping Experience Satisfying
Ad Industry Metrics

Over 90% of Shoppers Find Their Cyber Monday Shopping Experience Satisfying

11y Idris Nagri

Over 90% of Shoppers Find Their Cyber Monday Shopp...

New study finds that over 90 percent of shoppers rated their Cyber Monday shopping experience as either "somewhat satisfying" or "very satisfying." Re...

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Gallery: What Cyber Monday Looks Like
Media

Gallery: What Cyber Monday Looks Like

12y Idris Nagri

Gallery: What Cyber Monday Looks Like

Snapshots of the web's top sites on a key shopping day. Read More...

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Black Friday E-Commerce by the Numbers
Media

Black Friday E-Commerce by the Numbers

12y Idris Nagri

Black Friday E-Commerce by the Numbers

Mobile contributed to a big year-over-year increase in consumer spending activity. Read More...

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LivingSocial Courts Big Brands For Black Friday, Cyber Monday
Ecommerce

LivingSocial Courts Big Brands For Black Friday, Cyber Monday

12y Idris Nagri

LivingSocial Courts Big Brands For Black Friday, C...

Verizon, Office Max, and FTD partner for holiday deals campaign. Read More...

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