Sep 8, 2014 - Following a summer of social commerce initiatives, Twitter is taking the opposite of Facebook's approach and testing its new Buy button on accounts with large followings. Comments
May 1, 2014 - The platform says it will roll out video ads "carefully and methodically," starting with the U.S. Comments
Feb 11, 2014 - Given the increase in millennial tech-savvy employees in the corporate world, enterprise social networks, such as Yammer and Chatter, will proliferate in the workplace. Comments
Jan 29, 2014 - Many of the world's top brands will now own their own branded top-level domains, opening up a new world of marketing possibilities. Comments
Jul 23, 2013 - Instagram now offers users the chance to upload creative 15-second videos. Looking for some ideas of your own? Here are a handful of noteworthy ways brands such as Nike, Burberry, and MTV are using this new video feature. Comments
Nov 9, 2011 - Yahoo Hong Kong emerges as one beneficiary of the largesse. Comments
Aug 31, 2011 - Starbucks is using Instagram to engage with fans. Here's how your brand can do the same. Comments
Jun 9, 2011 - Luxury brands such as Burberry and Johnnie Walker are using social media marketing to connect with Chinese consumers; here's how. Comments
May 9, 2011 - To create a campaign that will go viral, you'll need social currency – consider this framework. Comments
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
October 23, 2014
1:00pm ET/10:00am PT