Marketing News & Expert Advice
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Campaign '08
Web Site Features Could Affect Trust in Candidates
Nov 16, 2007 - A report measuring the prominence of privacy policies and other criteria found campaign sites for six presidential candidates each failed at least one test. Comments
Hitwise: Obama and Paul Top Traffic Charts in August, Thompson Shows Strength
Sep 6, 2007 - According to Hitwise, Thompson's site traffic ranked third among all candidates from both parties. Comments
McCain Sole Display Ad Candidate in July, Shows AdRelevance
Aug 21, 2007 - UPDATE: Display ad impressions for the Republican Senator have steadily dropped over the past few months, from 11.5 million in April to 125,000 in July. Comments
BlueLithium Joins in Push for Political Dollars, but Is It Worth It?
Aug 13, 2007 - The ad network has repackaged its pre-existing ad network as a Voter Network, and is running widget-like ads for liberal activist group MoveOn.org. Comments
Presidential Primary Underdogs Send E-mail, Too
Aug 10, 2007 - Campaigns for Republican lesser-knowns sent out far fewer messages than their Democratic counterparts. Comments
YouTube Debate May Have Affected Candidate Site Traffic
Aug 2, 2007 - Obama and Paul maintained top positions in the last weeks in July, according to Hitwise. Comments
Politicos Weigh In on McCain's Woes and Web Campaign
Jul 20, 2007 - Could the pared down campaign be doing something different on the Web to hoist the Republican Arizona Senator out of the perceived slump? Comments
McCain and Romney Simplify Ads in June, Tancredo Goes on Attack
Jul 19, 2007 - UPDATE: New candidate advertiser Republican Tom Tancredo ran the most display ads in June, according to AdRelevance. Comments
Raising Presidential Campaign Cash Takes E-mail Form in June
Jul 16, 2007 - The big campaigns used the e-mail platform in June to promote events, tout polling success, and show off whistle-stop campaign photos, all in the hopes of raising cash. Comments
Romney Joins Web Ad Buying, Clinton Drops Out, McCain Still Leads
Jul 10, 2007 - UPDATE According to AdRelevance information, John McCain 2008 and Romney for President ran ads focused on leadership, the military and wasteful spending. Comments
Study: Edwards Search Campaign Lacks Efficiency, McCain's Is Strong
Jul 3, 2007 - UPDATE: In terms of visibility, McCain came out ahead, showing up prominently in searches for several issue-based terms. Comments
Presidential Hopefuls Go on Attack with Most Ads Ever in October
Nov 15, 2007 - UPDATE: More so than in any other month, candidates went on the attack, and ran a total of nearly 65 million ad impressions in October, according to Nielsen Online AdRelevance. Comments
Thompson Site Traffic Plummets, Paul and Clinton Regain Top Spots
Nov 12, 2007 - Traffic to the Web homes of Democratic candidates has become more reflective of the actual race. Comments
Political Consultants May Spend More in 2008, but Hesitancy Persists
Nov 2, 2007 - Over 45 percent of consultants said they will allocate 6 to 20 percent of their communications budgets to the Web next year, according to E-Voter Institute. Comments
Conservative Values Are Onstage in New Republican Video and Blog Ads
Oct 23, 2007 - Presidential campaigns for Republicans Mitt Romney and Fred Thompson launched online ads last week in time for Sunday's debate and a conservative summit. Comments
Romney Web Ads Back with Gusto in September
Oct 22, 2007 - UPDATE: Romney For President ran over 22 million Web ad impressions in September, according to Nielsen/NetRatings AdRelevance. Comments
Obama Works with Ethnic Social Sites to Remove Bad Ad Potential
Oct 19, 2007 - Campaigns for Hillary Clinton and John Edwards have also contacted BlackPlanet publisher Community Connect about setting up profiles. Comments
Fred Thompson Grabs Top Presidential Site Traffic Seat
Oct 12, 2007 - Thompson pushed Paul from a longtime top ranking among Republican sites, while Obama remained the top Dem. Comments
Candidates Get Up Close and Personal with E-mail in September
Oct 8, 2007 - As the Q3 Federal Election Commission fundraising reporting deadline loomed, presidential candidates took advantage of the medium to raise cash. Comments
McCain Sticks with No Surrender Message in Web Ads
Sep 27, 2007 - UPDATE: Forty percent of the ads run in August by John McCain 2008 used the No Surrender message according to Nielsen//NetRatings AdRelevance. Comments
Top Presidential Campaigns Took Few E-mail Breaks in August
Sep 13, 2007 - Top polling presidential candidates used e-mail to promote campaign events, discuss issues and drive users to sign petitions and watch videos. Comments
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