Ecommerce CX: How much does free shipping influence cart abandonment?
Ecommerce

Ecommerce CX: How much does free shipping influence cart abandonment?

5y Jacqueline Dooley

Ecommerce CX: How much does free shipping influenc...

In yet another instance of Amazon setting a high bar for online retailers, a recent report reveals customer expectations around free shipping choices....

View article
What makes Airbnb an exceptional email marketer
Email

What makes Airbnb an exceptional email marketer

5y Mike O'Brien

What makes Airbnb an exceptional email marketer

Marketing emails from Airbnb are generally aesthetically-pleasing and personalized. But the cadence and subtle upselling help make them excellent. Rea...

View article
6 examples of perfect proactive triggered emails from Amazon, Airbnb and Stitch Fix
Email

6 examples of perfect proactive triggered emails from Amazon, Airbnb and St...

5y Mike O'Brien

6 examples of perfect proactive triggered emails f...

Triggered messages generate 77% of revenue from emails. Brands like Amazon, Aibnb and Sephora (and hopefully Saucony) show they can also be proactive....

View article
Get the latest analysis and reports delivered to your inbox daily
You have a cart abandonment strategy. What about browse abandonment?
Email

You have a cart abandonment strategy. What about browse abandonment?

5y Mike O'Brien

You have a cart abandonment strategy. What about b...

The Internet is filled with best practices around cart abandonment. Browse abandonment, less so, even though the tactic is trickier to pull off. Read ...

View article
4 ways to re-engage cart abandoners with targeted ads
Ecommerce

4 ways to re-engage cart abandoners with targeted ads

5y Declan Kennedy

4 ways to re-engage cart abandoners with targeted ...

In 2017, the average cart abandonment rate was 78.65%. Here are 4 ways to retarget cart abandoners with targeted ads on Facebook and Instagram. Read M...

View article
ClickZ's guide to email marketing triggered messages
Email

ClickZ's guide to email marketing triggered messages

6y Mike O'Brien

ClickZ's guide to email marketing triggered messag...

According to the Data & Marketing Association, triggered messages account for more than three-quarters of email marketing revenue. Here are five o...

View article
5 first-party data strategies to power your personalization
Analytics

5 first-party data strategies to power your personalization

6y Mike O'Brien

5 first-party data strategies to power your person...

The most valuable data is the first-party data brands get directly from their customers. Here are five strategies that will help brands and advertiser...

View article
Informed delivery and the omnichannel future of the United States Post Office
Leadership

Informed delivery and the omnichannel future of the United States Post Offi...

6y Mike O'Brien

Informed delivery and the omnichannel future of th...

Don't let Amazon's dominance fool you—the United States Post Office is the real biggest player in ecommerce. When it's not delivering millions of pack...

View article
How can you optimize your landing page for maximum conversions?
Ecommerce

How can you optimize your landing page for maximum conversions?

6y Mike O'Brien

How can you optimize your landing page for maximum...

Your landing page is the first impression of your business for many consumers. And since you only have a tenth of a second to make that first impressi...

View article
7 ways to reduce cart abandonment with a more seamless checkout
Ecommerce

7 ways to reduce cart abandonment with a more seamless checkout

6y Mike O'Brien

7 ways to reduce cart abandonment with a more seam...

Cart abandonment is rampant, with fewer than a quarter of ecommerce transactions actually being completed. While expensive shipping is the number one ...

View article
Five reasons SMBs should be using email automation
Email

Five reasons SMBs should be using email automation

6y Al Roberts

Five reasons SMBs should be using email automation

Marketing automation is such a crucial element of most marketers' overall strategies that there's a strong argument to be made that small and medium-s...

View article
How these 11 brands are nailing cart abandonment emails
Email

How these 11 brands are nailing cart abandonment emails

7y Tereza Litsa

How these 11 brands are nailing cart abandonment e...

Cart abandonment emails, which notify a consumer about a shopping cart with products left in it, can be very effective in improving a brand’s conversi...

View article
6 software integrations to enhance your ecommerce platform
Disruptive MarTech

6 software integrations to enhance your ecommerce platform

7y Chris Camps

6 software integrations to enhance your ecommerce ...

When it comes to selling products online, an ecommerce platform is just the beginning. Here are some software integrations brands should consider. Rea...

View article
Three ways retailers can future-proof the checkout process
Data insights

Three ways retailers can future-proof the checkout process

7y Chris Camps

Three ways retailers can future-proof the checkout...

Ecommerce is constantly evolving. While bringing your checkout experience up to date is important, your strategy must also be ready to adapt to changi...

View article
Global cart abandonment rates on the rise
Ecommerce

Global cart abandonment rates on the rise

7y Graham Charlton

Global cart abandonment rates on the rise

Global cart abandonment rates rose by 2.4% between Q3 and Q4 2016, reaching 76.8% on average. Read More...

View article
Four important ecommerce stats from Christmas 2016
Ecommerce

Four important ecommerce stats from Christmas 2016

7y Matthew Martindale

Four important ecommerce stats from Christmas 2016

Here we take a look at sales and abandonment data from the 2016 Christmas shopping season. Read More...

View article
Infographic: average cart abandonment rates for Q3 2016
Ecommerce

Infographic: average cart abandonment rates for Q3 2016

7y Graham Charlton

Infographic: average cart abandonment rates for Q3...

The average cart abandonment rate, measured across 500 retailers, is 74.4% according to a new report.  The highest abandonment rates were found in tra...

View article
Brexit drives spike in international sales from UK ecommerce sites
Ecommerce

Brexit drives spike in international sales from UK ecommerce sites

8y Graham Charlton

Brexit drives spike in international sales from UK...

One short-term effect of Brexit, thanks to the steep fall in the value of sterling, is an increase in the number of orders from outside the UK, as for...

View article
Four lessons B2C marketers can learn from B2B
B2C

Four lessons B2C marketers can learn from B2B

8y Susan Wall

Four lessons B2C marketers can learn from B2B

It's easy to think of customers as fish you can bait with discounts. It's also lazy. Marketers should adopt the B2B mentality of solving customers' pr...

View article
Personalized recommendations aren’t just for the big ecommerce marketers
Ecommerce

Personalized recommendations aren’t just for the big ecommerce marketers

8y Susan Wall

Personalized recommendations aren’t just for the b...

Amazon is well-known for sending emails just for you. But a business doesn't have to be Amazon-sized to successfully deploy the same strategy. Read Mo...

View article
How incremental innovation drives email evolution
Email

How incremental innovation drives email evolution

8y Ryan Phelan

How incremental innovation drives email evolution

Instead of launching a fully-formed new program, try innovating in increments, where you make a series of small changes that eventually add up to some...

View article
Why predictive behavioral analytics will forever change retargeting
Data insights

Why predictive behavioral analytics will forever change retargeting

8y Jay Marwaha

Why predictive behavioral analytics will forever c...

Retargeting treats all customers the same way, regardless of their on-site behavior. Here’s why behavioral targeting with algorithms is poised to upen...

View article
Boots: the worst checkout process on the web?
Ecommerce

Boots: the worst checkout process on the web?

8y Graham Charlton

Boots: the worst checkout process on the web?

The checkout user experience matters a lot. While retailers seem to have ironed out many of the major conversion killers over the years, there’s...

View article
Reviving sluggish sales with email personalization
Acquisition

Reviving sluggish sales with email personalization

8y Guest Writer

Reviving sluggish sales with email personalization

By using personalization in the emails that are sent, retail marketers can grow their consumer base and ultimately increase ecommerce revenue. Read Mo...

View article
Why e-commerce brands need native apps
Mobile

Why e-commerce brands need native apps

8y Yuyu Chen

Why e-commerce brands need native apps

Thanks to HTML5 and other advanced mobile technologies, browser-based apps can now function like native apps and reduce the barrier of downloads. Howe...

View article
How online and offline will dominate retail in Asia in 2016
Asia

How online and offline will dominate retail in Asia in 2016

8y Ohad Hecht

How online and offline will dominate retail in Asi...

Innovations in technology are predicted to make progressive strides related to online and offline commerce, thus improving the retail experience signi...

View article
Marketing automation: the myths and the magic
Automation

Marketing automation: the myths and the magic

8y Derek Harding

Marketing automation: the myths and the magic

The need for marketing automation is greater than ever. Although adoption is growing rapidly, there are still many myths surrounding this technology. ...

View article