Jan 9, 2013 - The mobile market in China is changing faster than ever, and in 2013 it will only accelerate. Comments
Jul 6, 2011 - Overview of mobile usage and adoption in China and what it means for marketers. Comments
Mar 25, 2011 - Most smartphone users don't pay for apps in China. If you're planning to do in-app advertising, consider these factors. Comments
Mar 3, 2011 - With Google's presence sliding in China, state-owned search engines want to have a go in a Baidu-centric landscape. Comments
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.