China Mobile

chinamobile

2013 Top 10 Predictions for China's Mobile Market

Jan 9, 2013 - The mobile market in China is changing faster than ever, and in 2013 it will only accelerate. Comments

China's Mobile Market Primer for Marketers, Q2 2011

mobilechina Jul 6, 2011 - Overview of mobile usage and adoption in China and what it means for marketers. Comments

Get Ready for Mobile In-App Ads

mobileapps Mar 25, 2011 - Most smartphone users don't pay for apps in China. If you're planning to do in-app advertising, consider these factors. Comments

Navigating Search in China

panguso Mar 3, 2011 - With Google's presence sliding in China, state-owned search engines want to have a go in a Baidu-centric landscape. Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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