Jan 29, 2015 - WeChat is the darling of the Chinese app world and no brand should be considering a foray into China without it. Comments
Jan 9, 2013 - The mobile market in China is changing faster than ever, and in 2013 it will only accelerate. Comments
Jul 6, 2011 - Overview of mobile usage and adoption in China and what it means for marketers. Comments
Mar 25, 2011 - Most smartphone users don't pay for apps in China. If you're planning to do in-app advertising, consider these factors. Comments
Mar 3, 2011 - With Google's presence sliding in China, state-owned search engines want to have a go in a Baidu-centric landscape. Comments
Singapore, 5-6 March
Bangkok, 17-18 March
Hong Kong, April 2015
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.