Facebook Clamps Down on Fake "Likes" to Protect Businesses
Social

Facebook Clamps Down on Fake "Likes" to Protect Businesses

10y Roland Moore-Colyer

Facebook Clamps Down on Fake "Likes" to Protect Bu...

The social network is tackling scammers who seek to produce fake Likes. Read More...

View article
Sophisticated Cyber Criminals Cost Brands Billions
Display Advertising

Sophisticated Cyber Criminals Cost Brands Billions

10y Mike O'Brien

Sophisticated Cyber Criminals Cost Brands Billions

During an Ad Week presentation last week, Michael Tiffany, chief executive of White Ops, explained ad fraud and the bots that make it possible. Read M...

View article
You Don’t Have to Buy Bad Programmatic Traffic, Unless You Want To
Media

You Don’t Have to Buy Bad Programmatic Traffic, Unless You Want To

10y Adam Epstein

You Don’t Have to Buy Bad Programmatic Traffic, Un...

It's not that difficult to determine if you are buying bad programmatic traffic, provided you actually want to know. Read More...

View article
Get the latest analysis and reports delivered to your inbox daily
IAB’s Definition of "Illegitimate Activity" in "Anti-Fraud Principles" Needs Clarification
Display Advertising

IAB’s Definition of "Illegitimate Activity" in "Anti-Fraud Principles" Need...

10y Yuyu Chen

IAB’s Definition of "Illegitimate Activity" in "An...

The principles could help form an industry-wide standard of what illegitimate traffic is, but experts say the definition of "illegitimate activity" re...

View article
Programmatic Is Awesome and It’s OK to Be Afraid
Media

Programmatic Is Awesome and It’s OK to Be Afraid

10y Adam Epstein

Programmatic Is Awesome and It’s OK to Be Afraid

As programmatic continues to gain ground in the ad-tech industry, some marketers are wary of its shortcomings. Here's why programmatic buying is actua...

View article
Compounding Challenges for the Digital Publisher
Media

Compounding Challenges for the Digital Publisher

10y Larry Allen

Compounding Challenges for the Digital Publisher

As the industry continues to evolve, publishers must adapt to the changing landscape. Here are eight of the biggest challenges publishers are facing r...

View article
MRC to Issue Guidelines for Non-Human Traffic
Display Advertising

MRC to Issue Guidelines for Non-Human Traffic

10y Yuyu Chen

MRC to Issue Guidelines for Non-Human Traffic

The Media Rating Council has plans to issue guidelines that will help digital marketers identify vendors and platforms to better combat fraudulent non...

View article
Will GroupM’s Exit From Open Ad Exchanges Entice Others to Follow Suit?
Display Advertising

Will GroupM’s Exit From Open Ad Exchanges Entice Others to Follow Suit?

10y Lisa Lacy

Will GroupM’s Exit From Open Ad Exchanges Entice O...

The move is expected to open up additional private exchanges, although insiders are not sure all media buyers will follow suit and shun open exchanges...

View article
How Can Brands Fight Online Video Fraud?
Media

How Can Brands Fight Online Video Fraud?

10y Lisa Lacy

How Can Brands Fight Online Video Fraud?

In order to avoid becoming victims of online video fraud, brands need to institute internal screening methods and utilize technology from third partie...

View article
Off-Ramping Bad Traffic to Get to the Good Traffic
Media

Off-Ramping Bad Traffic to Get to the Good Traffic

10y Walter Knapp

Off-Ramping Bad Traffic to Get to the Good Traffic

In order to get more "good," high-quality traffic, you must "off-ramp" the bad traffic. Here are four ways to do that. Read More...

View article
Display Media Bots? (5 Ways to Double Down on Search)
Paid Search

Display Media Bots? (5 Ways to Double Down on Search)

10y Kevin Lee

Display Media Bots? (5 Ways to Double Down on Sear...

Here are five great ways to deploy budgets to PPC search that are currently allocated to display advertising and may be victim to the bot impression a...

View article
Google Buys London Firm Spider.io to Fight Ad Fraud
Display Advertising

Google Buys London Firm Spider.io to Fight Ad Fraud

10y Michael Passingham

Google Buys London Firm Spider.io to Fight Ad Frau...

Google has bought out London-based fraud prevention startup Spider.io in an effort to protect its advertising business model from ad-clicking malware ...

View article
IAB: Fraudulent Traffic Creates Loud Bang
Marketing

IAB: Fraudulent Traffic Creates Loud Bang

10y Guest

IAB: Fraudulent Traffic Creates Loud Bang

Quiet confidence and a sense of purpose pervaded the 2014 IAB Annual Leadership Meeting, where everything from fraudulent traffic to native advertisin...

View article
A Digital Resolution for 2014: Break Bad Habits in Ad Tech
Display Advertising

A Digital Resolution for 2014: Break Bad Habits in Ad Tech

10y Larry Allen

A Digital Resolution for 2014: Break Bad Habits in...

In 2013, the ad tech industry formed some bad habits and developed a tolerance for behavior that is destructive to the entire ecosystem. Read More...

View article
Pixalate: Free Ad Viewability, Fraud Detection for Brands & Agencies
Analytics

Pixalate: Free Ad Viewability, Fraud Detection for Brands & Agencies

10y Tim Nichols

Pixalate: Free Ad Viewability, Fraud Detection for...

Columnist Tim Nichols speaks with Jalal Nasir, CEO of Pixalate, a leading real-time ad analytics platform that helps advertisers and ad networks detec...

View article
End the Ad Bot Madness!
Display Advertising

End the Ad Bot Madness!

10y Larry Allen

End the Ad Bot Madness!

Who is to blame for the proliferation of bots? There are no innocents in this game. Read More...

View article
Brand Advertisers: Escaping an Ecosystem of Digital Advertising Fraud
Display Advertising

Brand Advertisers: Escaping an Ecosystem of Digital Advertising Fraud

11y Augustine Fou

Brand Advertisers: Escaping an Ecosystem of Digita...

Fraud in digital advertising runs rampant, yet few advertisers are able to combat it in a meaningful way. Dr. Augustine Fou shares steps advertisers c...

View article
Fake Display Ad Impressions Comprise 30% of All Online Traffic [Study]
Display Advertising

Fake Display Ad Impressions Comprise 30% of All Online Traffic [Study]

11y Matt Kapko

Fake Display Ad Impressions Comprise 30% of All On...

Fraudulent or fake display-ad impressions account for as much as 30% of all online traffic today, according to new research from MdotLabs. Read More...

View article
The Annoying Consequences of an Awesome System
Media

The Annoying Consequences of an Awesome System

11y Frank Sinton

The Annoying Consequences of an Awesome System

Sure, bots and fraud are problems in the online advertising space. Would we rather return to the archaic Nielsen panel monitoring of old? Read More...

View article
How to Protect Your Brand From Click Fraud in China
Asia

How to Protect Your Brand From Click Fraud in China

12y Guest

How to Protect Your Brand From Click Fraud in Chin...

You can proactively place limits on your campaign to reduce the risk of click fraud. Here's how. Read More...

View article
How to Avoid Click Fraud in Mobile Marketing Campaigns
Asia

How to Avoid Click Fraud in Mobile Marketing Campaigns

13y Joshua Maa

How to Avoid Click Fraud in Mobile Marketing Campa...

Implementing a performance-based mobile campaign? Start by asking your ad network these questions, Read More...

View article