The social network is tackling scammers who seek to produce fake Likes. Read More...
View articleDuring an Ad Week presentation last week, Michael Tiffany, chief executive of White Ops, explained ad fraud and the bots that make it possible. Read M...
View articleIt's not that difficult to determine if you are buying bad programmatic traffic, provided you actually want to know. Read More...
View articleThe principles could help form an industry-wide standard of what illegitimate traffic is, but experts say the definition of "illegitimate activity" re...
View articleAs programmatic continues to gain ground in the ad-tech industry, some marketers are wary of its shortcomings. Here's why programmatic buying is actua...
View articleAs the industry continues to evolve, publishers must adapt to the changing landscape. Here are eight of the biggest challenges publishers are facing r...
View articleThe Media Rating Council has plans to issue guidelines that will help digital marketers identify vendors and platforms to better combat fraudulent non...
View articleThe move is expected to open up additional private exchanges, although insiders are not sure all media buyers will follow suit and shun open exchanges...
View articleIn order to avoid becoming victims of online video fraud, brands need to institute internal screening methods and utilize technology from third partie...
View articleIn order to get more "good," high-quality traffic, you must "off-ramp" the bad traffic. Here are four ways to do that. Read More...
View articleHere are five great ways to deploy budgets to PPC search that are currently allocated to display advertising and may be victim to the bot impression a...
View articleGoogle has bought out London-based fraud prevention startup Spider.io in an effort to protect its advertising business model from ad-clicking malware ...
View articleQuiet confidence and a sense of purpose pervaded the 2014 IAB Annual Leadership Meeting, where everything from fraudulent traffic to native advertisin...
View articleIn 2013, the ad tech industry formed some bad habits and developed a tolerance for behavior that is destructive to the entire ecosystem. Read More...
View articleColumnist Tim Nichols speaks with Jalal Nasir, CEO of Pixalate, a leading real-time ad analytics platform that helps advertisers and ad networks detec...
View articleWho is to blame for the proliferation of bots? There are no innocents in this game. Read More...
View articleFraud in digital advertising runs rampant, yet few advertisers are able to combat it in a meaningful way. Dr. Augustine Fou shares steps advertisers c...
View articleFraudulent or fake display-ad impressions account for as much as 30% of all online traffic today, according to new research from MdotLabs. Read More...
View articleSure, bots and fraud are problems in the online advertising space. Would we rather return to the archaic Nielsen panel monitoring of old? Read More...
View articleYou can proactively place limits on your campaign to reduce the risk of click fraud. Here's how. Read More...
View articleImplementing a performance-based mobile campaign? Start by asking your ad network these questions, Read More...
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