Can Digital Finally Drive Offline Sales At Scale?
Community Management

Can Digital Finally Drive Offline Sales At Scale?

10y Marko Muellner

Can Digital Finally Drive Offline Sales At Scale?

Sales are the lifeblood of every business; it's important to remember that while e-commerce sales have climbed every year for over a decade, 94.6 perc...

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In Social Media, Everyone Has 'The Right' To Be Offended
Community Management

In Social Media, Everyone Has 'The Right' To Be Offended

10y Liana Evans

In Social Media, Everyone Has 'The Right' To Be Of...

You can't please everyone all of the time. This is especially true in social media, where simple mistakes can turn into international media incidents....

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6 Must-Haves for Your Next Mobile Push Notification Partner
Community Management

6 Must-Haves for Your Next Mobile Push Notification Partner

10y Michael Della Penna

6 Must-Haves for Your Next Mobile Push Notificatio...

Apps and push messaging will play an increasingly important role in mobile marketing. Use these six criteria as a core part of your evaluation process...

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Wrestling Lays the SmackDown on Second Screen Social TV
Asia

Wrestling Lays the SmackDown on Second Screen Social TV

10y Andy Cronin

Wrestling Lays the SmackDown on Second Screen Soci...

As TV networks and programs invest more in second screen apps and social TV to leverage the increase in mobile device and tablet usage, there’s much t...

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Why Measuring Social Media Buzz Is Not Enough
Analytics

Why Measuring Social Media Buzz Is Not Enough

13y Eddie Choi

Why Measuring Social Media Buzz Is Not Enough

Measuring your social media campaign is critical. Here is one approach how to be more accountable. Read More...

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