comScore

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Threat or Opportunity? 4 Topics for Publisher Dialogue in 2015

Jun 16, 2015 - Events geared toward small publishers give them the rare opportunity to have a say in issues such as walled gardens, copyright infringement, ad quality and ad blocking. Comments

The Next Stop for Everywhere Marketing: Mobile Apps

appstore Jun 4, 2015 - Marketers would do well to double down on native apps, investing in agile optimization practices to deliver highly customized and relevant mobile experiences. Comments

Why Mobile Is Content Marketing's Missing Link

video-nielsen May 28, 2015 - It's crucial for content marketers to think about smartphones and tablets, as the average amount of video we watch on mobile devices is expected to jump by nine minutes this year. Comments

Mobile Is Not The Next Big Thing - It's Already the Big Thing

shutterstock-234409663-buy-buttons May 15, 2015 - As mobile web and apps become increasingly more sophisticated, customers will quickly lose patience with non-optimized experiences. Comments

MRC to Issue Guidelines for Non-Human Traffic

internetfraud Aug 6, 2014 - The Media Rating Council has plans to issue guidelines that will help digital marketers identify vendors and platforms to better combat fraudulent non-human traffic. Comments

How Can Brands Fight Online Video Fraud?

shutterstock-132959744 May 30, 2014 - In order to avoid becoming victims of online video fraud, brands need to institute internal screening methods and utilize technology from third parties, experts say. Comments

comScore’s Online Video Rankings for April Hold Steady

video-shutterstock-92000435 May 27, 2014 - In the most recent report from comScore, things stayed relatively the same across the video advertising ecosystem. Comments

Speed of Social Video Sharing Nearly Doubles in Past Year

video-shutterstock-92000435 May 21, 2014 - New figures from Unruly show that more and more of an online video's shares occur in the first three days of its launch. Comments

Yahoo and comScore Partner to Expand Global Access to Ad Measurement

yahoo-newfront-2014-in-nyc May 7, 2014 - The new partnership will simplify the digital advertising experience for marketers in a number of ways, including improved workflow and increased global access. Comments

Facebook Develops New Video Ad Metrics

facebook-video May 6, 2014 - As Facebook introduces new video ad metrics, we ask what this move means for brands and marketers. Comments

ÜberTube vs. Brandcast: Is YouTube a Different Beast?

youtoube-all-three May 1, 2014 - YouTube is different in that it is like television, social media, and search, and can offer marketers additional opportunities - if they look for them. Comments

Yahoo Reveals Content Deals to Connect Advertisers to Hip, Young Audience

imag0674 Apr 29, 2014 - Yahoo's original TV series content and a Live Nation concert deal are part of its effort to draw in the demographic that advertisers covet. Comments

LiveRail Serves the Most Video Ads in March, Takes Top Spot in Ad Ranking

video-shutterstock-92000435 Apr 18, 2014 - In the most recent report from comScore, LiveRail overtook AOL, Inc. to solidify its position at the preferred sell-side video advertising technology provider. Comments

Media Rating Council Sets New Standards for Viewable Display Impressions

online-advertising Mar 31, 2014 - The Media Rating Council (MRC) has lifted its Viewable Impression Advisory. Now marketers can purchase display ads based on new viewability metrics. Comments

comScore: Video Ad Views Hit 26.9 Billion in January

Woman Watching Video Feb 25, 2014 - According to comScore, 183.8 million Americans watched 48.7 billion online content videos in January 2014, while the number of video ad views totaled 26.9 billion. The number of video ad views is up 195.6 percent compared to January 2013. Comments

Google Inks Deal With comScore for Real-Time Ad Measurement

google-logo-square Feb 11, 2014 - Google has added comScore's validated Campaign Essentials (vCE) metrics into its DoubleClick ad server in order to measure digital ad campaigns in real time. Comments

Enhanced Cross-Media Measurement Tools to Give Campaigns a Boost

tmobile-hashtag Feb 6, 2014 - As TV and Web increasingly share the spotlight in marketing campaigns, new developments will make measurement slightly easier. Comments

Facebook Automotive Campaigns Drive Brand Performance [Study]

AVM Impact CEO Ed Cook driving at Bedford Autodrome Jan 16, 2014 - A Facebook study in collaboration with comScore suggests that automotive campaigns effectively drive car shoppers to brand sites and model pages. Comments

Online Content Videos Hit Record 52 Billion Monthly Views

Selfie Shootout Jan 14, 2014 - Online content video views have exceeded 50 billion a month for the first time on record, as 188.2 million Americans watched 52.4 billion online content videos in December. Meanwhile, video ad views have tripled to 35.2 billion in the past year. Comments

Cyber Monday 2013: Largest Online Spend in U.S. History

triggit-facebook-retargeting-cyber-monday-data Dec 6, 2013 - Data shows Cyber Monday was a huge success, with comScore proclaiming it as the day with the heaviest online spend in U.S. history. Comments

Sponsored Article: Online Video Advertising - Entering Our Teenage Years

vindico-200x67 Nov 20, 2013 - The digital video market has entered its adolescence. But even though it’s bigger and stronger, it’s still in its awkward teens. It must grow up as an industry and prove that digital video is just as safe and transparent as its television parent. Comments

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