Marketing News & Expert Advice
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comScore
Optimizing Local Search Campaigns
Apr 1, 2013 - How advertisers both large and small can target and optimize their local search campaign based on ever-changing consumer behavior. Comments
Cyber Monday Traffic, Mobile & Ad Spend Reach Record Highs
Nov 29, 2012 -
Overall, Cyber Monday has proven the greatest online retail day in history, with paid search spend, site traffic, mobile traffic and total revenue all showing healthy growth. Learn more from comScore, Marin Software, IBM, Kenshoo and others.
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Black Friday E-Commerce Sales Reach Over $1 Billion Record
Nov 26, 2012 -
The greatest ever Black Friday online retail sales of $1.042 billion followed a healthy Thanksgiving Day, with $633 million in sales. comScore, IBM, Performics and Experian share the latest holiday season 2012 stats, insights, and predictions.
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Consumers Watched 11 Billion Online Video Ads in October
Nov 19, 2012 -
A new study from comScore finds that consumers watched 11 billion online video ads in October.
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Viewership of Ad-Supported Online Video Has Grown 17% This Year
Nov 16, 2012 - Ad-supported online video viewership has grown 17 percent year-over-year, according to a new survey by marketing research firm FreeWheel. Comments
Over 9.4 Billion Online Video Ads Were Seen in September
Oct 30, 2012 -
ComScore found that over 50 percent of the total U.S. population saw online video ads last month.
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Facebook Ads Reach 5x Greater Audiences Than Organic Content
Oct 26, 2012 -
There are generally two schools of thought when it comes to marketing on Facebook - paid media and earned media. Although organic (earned) media is inherently valuable for any brand, that reach only goes so far, according to new study from Facebook...
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USA Today to Use ComScore Viewability Metrics
Oct 5, 2012 -
USA Today is an early adopter among big site publishers of the viewable impressions metric.
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Facebook and DataLogix Together for About a Year
Sep 25, 2012 -
Only a few of Facebook's premium advertisers like big CPG brands who spend a minimum with the site can use the DataLogix service to track Facebook ad impact on offline purchases.
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Females Lead Mobile Retail Adoption Rates
Sep 21, 2012 - ComScore study found that females comprised a higher share of the time spent on retail destinations. Comments
Viewability and Online GRP Metrics Gain Traction
Sep 18, 2012 -
As the industry moves toward adopting ad viewability and online GRP style metrics, it is also learning how best - and when - to apply them.
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ComScore: Over 129 Million Americans Own a Smartphone
Mar 7, 2013 -
Over 129 million Americans owned a smartphone from October 2012 to January 2013, according to a recent study by comScore.
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Mobile Drives 11 Percent of E-Commerce in 2012 Holiday Quarter
Feb 22, 2013 -
E-commerce is now a double-digit force in U.S. consumer spending, according to comScore.
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3 Out of 10 Display Ads Are Never Seen by Consumers
Feb 15, 2013 -
According to a comScore report, about 1.4 trillion of all 2012 ad impressions came during the fourth quarter of the year.
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ComScore Boosts Mobile Data Portfolio
Feb 6, 2013 -
ComScore has expanded its mobile data measurement resources, adding more data from smartphone users, tablet owners, and Internet-connected home devices to its staple of measurement assets.
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Over 11B Online Video Ads Were Viewed in December
Jan 15, 2013 -
Consumers watched 11.3 billion online video ads last month, according to a new report by comScore.
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ComScore Study Reveals Online Searches Hit 17 Billion in November
Dec 18, 2012 -
November 2012 saw U.S. online searches rise over the 17 billion mark, according to a new study from comScore.
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U.S. Consumers Spend $27 Billion Online in Lead-Up to the Holidays
Dec 13, 2012 -
According to comScore, the first 37 days of the holiday shopping season have garnered $27 billion in e-commerce revenue.
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77% of Brands Aren't Using Online Video Advertising
Dec 11, 2012 -
A new study from Kantar Media has found that 77 percent of brands are using national TV advertising exclusively.
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VIDEO: ClickZ Talks Mobile Metrics With comScore
Dec 3, 2012 -
ClickZ's Melanie White catches up with Diran Hafiz, sales director, mobile, at comScore.
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Over $16 Billion Has Been Spent Online This Holiday Season
Nov 29, 2012 -
According to a new study by comScore, Cyber Monday garnered over $1.4 billion in online spending for 2012.
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