Marketing News & Expert Advice
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comScore
comScore: AOL Climbs to Second Place in Online Video Content Ranking
Sep 24, 2013 - AOL has climbed into second place on comScore's video metrix, with 55.9 percent more viewers than it had one year ago. Comments
BrightRoll Allies With comScore on Enhanced Video Viewability Metrics
May 6, 2013 -
BrightRoll will use comScore's validated Campaign Essentials (vCE) product suite to better show digital video campaign insights.
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Optimizing Local Search Campaigns
Apr 1, 2013 -
How advertisers both large and small can target and optimize their local search campaign based on ever-changing consumer behavior.
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ComScore: Over 129 Million Americans Own a Smartphone
Mar 7, 2013 -
Over 129 million Americans owned a smartphone from October 2012 to January 2013, according to a recent study by comScore.
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Mobile Drives 11 Percent of E-Commerce in 2012 Holiday Quarter
Feb 22, 2013 -
E-commerce is now a double-digit force in U.S. consumer spending, according to comScore.
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3 Out of 10 Display Ads Are Never Seen by Consumers
Feb 15, 2013 -
According to a comScore report, about 1.4 trillion of all 2012 ad impressions came during the fourth quarter of the year.
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ComScore Boosts Mobile Data Portfolio
Feb 6, 2013 -
ComScore has expanded its mobile data measurement resources, adding more data from smartphone users, tablet owners, and Internet-connected home devices to its staple of measurement assets.
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Over 11B Online Video Ads Were Viewed in December
Jan 15, 2013 -
Consumers watched 11.3 billion online video ads last month, according to a new report by comScore.
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ComScore on Analytics Trends in 2013 [Video]
Jan 11, 2013 -
India-based comScore exec says more brands will build integrated campaigns that include mobile and online in 2013.
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ComScore Study Reveals Online Searches Hit 17 Billion in November
Dec 18, 2012 -
November 2012 saw U.S. online searches rise over the 17 billion mark, according to a new study from comScore.
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U.S. Consumers Spend $27 Billion Online in Lead-Up to the Holidays
Dec 13, 2012 -
According to comScore, the first 37 days of the holiday shopping season have garnered $27 billion in e-commerce revenue.
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ComScore: Consumers Watched Over 48 Billion Online Videos in July
Aug 20, 2013 -
A new report from comScore revealed that 187 million Americans watched over 48 billion online content videos in July.
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Most Facebook Users Access Top Social Network via Mobile
Aug 20, 2013 -
Marketers in Hong Kong are investing more in Facebook marketing and now they have to consider Facebook campaigns that are accessible via mobile devices.
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ComScore: Over 20 Billion Video Ad Impressions in June
Jul 18, 2013 -
A new report from comScore reveals that 183 million Americans watched more than 44 billion online content videos in June.
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Total U.S. PC Search Volume Down 6 Percent Year-Over-Year
Jun 24, 2013 -
As more advertisers enter the search marketplace and the inventory of available searches begins to slow, one can expect a number of effects.
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ComScore: Consumers Watched Nearly 41 Billion Online Videos in May
Jun 17, 2013 -
Over 180 million American consumers watched close to 41 billion online content videos in May, according to a new report by comScore.
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Study: Rich Media Mobile Ads Create More User Interaction Than Standard Banners
Jun 11, 2013 -
A new study from the IAB, Vibrant Media, and comScore finds that Mobile Rising Stars ads garner more user interaction than standard mobile banner ads.
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ComScore Aims to Deliver Unified View of Customer Behavior Across Devices
Jun 5, 2013 -
The goal of the new offering is to help clients drive brand loyalty and increase revenue by applying multi-platform measurement expertise to digital business analytics.
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Are We Seeing the Resurgence of Internet Yellow Pages?
May 27, 2013 -
Consumers' satisfaction with local search on the portal search engines declined in 2012 while IYPs gained in terms of satisfaction with local business information.
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ComScore: Over 13 Billion Video Ads Viewed in April
May 23, 2013 -
Consumers watched 13.2 billion online video ads last month, reaching an all-time high, according to a new report by comScore.
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ComScore: E-Commerce Sales Up 13 Percent for Q1 2013
May 13, 2013 -
The report found that retail e-commerce sales produced over $50 billion dollars last quarter and that e-commerce sales have seen double-digit growth for 10 consecutive quarters.
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