Marketing News & Expert Advice
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comScore
Study: Websites Managing Average of 14 Third Party Tags
Survey measures tags from ads, analytics, email and social media firms.
Financial Mobile Ad Spend Up 314%
Millennial Media study: insurance brands led the way.
5 European Nations Love Their Sports Sites
Turkish and Irish consumers lead the pack, comScore says, reading about sports online almost as much Americans.
Google to Measure: Did Anyone See Your Ad?
Marketers praise Google's new tools, but question whether they will be effective enough.
ComScore: In-View Ads Vary Sharply by Site and Ad Type
Examines ad viewability rates from 12 major brands, across nearly 2 billion impressions.
At SES, Momentum for a 'Viewable' Impression Standard
Ad buyers and sellers invest more in counting only ads that are within eyeshot of consumers.
Mobile and Tablet Advertisers Score During March Madness
Early comScore data show consumers are watching games via iPhone, Android, iPad, and other devices.
Gamer Haven Wikia Grows, Broadens Advertiser Base
Collaborative publishing platform has grown traffic 42 percent year over year, not all of it from gamers.
TV Is Dead! Long Live TV!
If some of the biggest television companies in the world couldn't get advertisers jazzed about the future of TV, then TV as we know it may have no future.
Are Your Ads Actually Seen by Your Target Audience?
How comScore's new ad validation service works.
ComScore: Social Universe Still Quickly Expanding
Growth of newcomers Pinterest and Google+ show social category is still in flux.
ComScore: Facebook's Share of Display Ads Reaches 28%
Social giant increases lead over Yahoo.
Report Proves Media Buyers Are Lazy
Four things media buyers need to pay attention to in light of comScore's new report.
Report: 31% of Display Ads Go Unseen
ComScore study gives more favorable outlook for geo-targeting.
Santa's Billion-Dollar Online Baby
E-tailers cheered by early strength in online holiday sales were not disappointed by the Christmas rush.
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