Marketing News & Expert Advice
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comScore
ComScore: Consumers Watched Nearly 41 Billion Online Videos in May
Jun 17, 2013 - Over 180 million American consumers watched close to 41 billion online content videos in May, according to a new report by comScore. Comments
ComScore Boosts Mobile Data Portfolio
Feb 6, 2013 -
ComScore has expanded its mobile data measurement resources, adding more data from smartphone users, tablet owners, and Internet-connected home devices to its staple of measurement assets.
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Over 11B Online Video Ads Were Viewed in December
Jan 15, 2013 -
Consumers watched 11.3 billion online video ads last month, according to a new report by comScore.
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ComScore Study Reveals Online Searches Hit 17 Billion in November
Dec 18, 2012 -
November 2012 saw U.S. online searches rise over the 17 billion mark, according to a new study from comScore.
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U.S. Consumers Spend $27 Billion Online in Lead-Up to the Holidays
Dec 13, 2012 -
According to comScore, the first 37 days of the holiday shopping season have garnered $27 billion in e-commerce revenue.
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77% of Brands Aren't Using Online Video Advertising
Dec 11, 2012 -
A new study from Kantar Media has found that 77 percent of brands are using national TV advertising exclusively.
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VIDEO: ClickZ Talks Mobile Metrics With comScore
Dec 3, 2012 -
ClickZ's Melanie White catches up with Diran Hafiz, sales director, mobile, at comScore.
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Over $16 Billion Has Been Spent Online This Holiday Season
Nov 29, 2012 -
According to a new study by comScore, Cyber Monday garnered over $1.4 billion in online spending for 2012.
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Cyber Monday Traffic, Mobile & Ad Spend Reach Record Highs
Nov 29, 2012 -
Overall, Cyber Monday has proven the greatest online retail day in history, with paid search spend, site traffic, mobile traffic and total revenue all showing healthy growth. Learn more from comScore, Marin Software, IBM, Kenshoo and others.
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Black Friday E-Commerce Sales Reach Over $1 Billion Record
Nov 26, 2012 -
The greatest ever Black Friday online retail sales of $1.042 billion followed a healthy Thanksgiving Day, with $633 million in sales. comScore, IBM, Performics and Experian share the latest holiday season 2012 stats, insights, and predictions.
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Consumers Watched 11 Billion Online Video Ads in October
Nov 19, 2012 -
A new study from comScore finds that consumers watched 11 billion online video ads in October.
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Study: Rich Media Mobile Ads Create More User Interaction Than Standard Banners
Jun 11, 2013 -
A new study from the IAB, Vibrant Media, and comScore finds that Mobile Rising Stars ads garner more user interaction than standard mobile banner ads.
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ComScore Aims to Deliver Unified View of Customer Behavior Across Devices
Jun 5, 2013 -
The goal of the new offering is to help clients drive brand loyalty and increase revenue by applying multi-platform measurement expertise to digital business analytics.
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Are We Seeing the Resurgence of Internet Yellow Pages?
May 27, 2013 -
Consumers' satisfaction with local search on the portal search engines declined in 2012 while IYPs gained in terms of satisfaction with local business information.
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ComScore: Over 13 Billion Video Ads Viewed in April
May 23, 2013 -
Consumers watched 13.2 billion online video ads last month, reaching an all-time high, according to a new report by comScore.
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ComScore: E-Commerce Sales Up 13 Percent for Q1 2013
May 13, 2013 -
The report found that retail e-commerce sales produced over $50 billion dollars last quarter and that e-commerce sales have seen double-digit growth for 10 consecutive quarters.
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BrightRoll Allies With comScore on Enhanced Video Viewability Metrics
May 6, 2013 -
BrightRoll will use comScore's validated Campaign Essentials (vCE) product suite to better show digital video campaign insights.
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Optimizing Local Search Campaigns
Apr 1, 2013 -
How advertisers both large and small can target and optimize their local search campaign based on ever-changing consumer behavior.
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ComScore: Over 129 Million Americans Own a Smartphone
Mar 7, 2013 -
Over 129 million Americans owned a smartphone from October 2012 to January 2013, according to a recent study by comScore.
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Mobile Drives 11 Percent of E-Commerce in 2012 Holiday Quarter
Feb 22, 2013 -
E-commerce is now a double-digit force in U.S. consumer spending, according to comScore.
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3 Out of 10 Display Ads Are Never Seen by Consumers
Feb 15, 2013 -
According to a comScore report, about 1.4 trillion of all 2012 ad impressions came during the fourth quarter of the year.
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