This week in digital, we said goodbye to Facebook Exchange and Post-it wars, as we welcome TAG's latest anti-fraud development, Shift, and maybe Siri ...
View articleThe past week in digital was once again dominated by video: interactive videos on Facebook and Instagram, YouTube's live streaming and Amazon challeng...
View articleDespite the ways in which they can be manipulated for evil, bots are a hot topic in digital marketing at the moment. How can they enhance ecommerce? R...
View articleNews of the week features Yahoo’s new digital strategy, Twitter’s improved search capabilities, ComScore’s cross-platform measurement and Kate Middlet...
View articleBy using these four strategies, retailers can engage and connect with consumers as they mitigate the deluge of holiday season returns. Read More...
View articleWhile ad block software may appear to hinder the publishing efforts, digital marketers can collect and use customer data to avoid it. Read More...
View articleBefore prototyping or redesigning mobile apps or sites, collate and analyze data from your website, social media, and surveys to determine who your cu...
View articleIn anticipation of Black Friday, we explain the advantages of a universal consumer profile; improving B2C interactions via personalization and enhanci...
View articleResearch conducted by Unruly found that Millennial males are more prone to highly emotional responses to video ad content. How can these findings help...
View articleMove over, content. Context is the new kid in town! MasterCard’s VP of Global Digital Marketing reveals the company's five-tier approach to mobile and...
View articleTo compete with Google and Facebook, Microsoft and AOL are training one another on their respective strengths: content and programmatic. Read More...
View articleEvents geared toward small publishers give them the rare opportunity to have a say in issues such as walled gardens, copyright infringement, ad qualit...
View articleMarketers would do well to double down on native apps, investing in agile optimization practices to deliver highly customized and relevant mobile expe...
View articleIt's crucial for content marketers to think about smartphones and tablets, as the average amount of video we watch on mobile devices is expected to ju...
View articleAs mobile web and apps become increasingly more sophisticated, customers will quickly lose patience with non-optimized experiences. Read More...
View articleThe Media Rating Council has plans to issue guidelines that will help digital marketers identify vendors and platforms to better combat fraudulent non...
View articleIn order to avoid becoming victims of online video fraud, brands need to institute internal screening methods and utilize technology from third partie...
View articleIn the most recent report from comScore, things stayed relatively the same across the video advertising ecosystem. Read More...
View articleNew figures from Unruly show that more and more of an online video's shares occur in the first three days of its launch. Read More...
View articleThe new partnership will simplify the digital advertising experience for marketers in a number of ways, including improved workflow and increased glob...
View articleAs Facebook introduces new video ad metrics, we ask what this move means for brands and marketers. Read More...
View articleYouTube is different in that it is like television, social media, and search, and can offer marketers additional opportunities - if they look for them...
View articleYahoo's original TV series content and a Live Nation concert deal are part of its effort to draw in the demographic that advertisers covet. Read More...
View articleIn the most recent report from comScore, LiveRail overtook AOL, Inc. to solidify its position at the preferred sell-side video advertising technology ...
View articleThe Media Rating Council (MRC) has lifted its Viewable Impression Advisory. Now marketers can purchase display ads based on new viewability metrics. R...
View articleAccording to comScore, 183.8 million Americans watched 48.7 billion online content videos in January 2014, while the number of video ad views totaled ...
View articleGoogle has added comScore's validated Campaign Essentials (vCE) metrics into its DoubleClick ad server in order to measure digital ad campaigns in rea...
View article