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Publicis Launches Luxury Marketing Platform with Google, Conde Nast

Jun 19, 2014 - Publicis, Google and Conde Nast are teaming up to help luxury brands understand and reach high net worth individuals. Comments

Ad Networks and Major Tech Companies Adopt Anti-Piracy Measures

Concept image representing software piracy Jul 19, 2013 - The White House has gathered voluntary support and commitment from several major tech companies, publishers, and ad networks to combat online piracy and counterfeiting. Comments

Conde Nast Expands Digital Network With Wired Video Series

wired1 May 21, 2013 - Conde Nast Entertainment (CNE) has expanded its digital video network with the addition of Wired to its range of titles. Comments

Gannett Enhances Social Media Strength With Blinq Media

Aug 21, 2012 - Today the traditional media player confirmed it has acquired Blinq Media, a long-time advertising partner with Facebook. Comments

Condé Nast Invests in Cloud Based Ad Tech Firm Flite

flite Aug 20, 2012 - The move highlights how increasingly vital it is for publishers to find the right ad technology tools to attract brands for creative digital campaigns. Comments

Video: Glamour's Shoppable Wall in the Meatpacking District

glamour-wall Feb 16, 2012 - 2D products can be scanned and bought with mobile phones. Comments

Conde Nast Print Ads to Feature Mobile E-commerce

glamour2 Jan 10, 2012 - Glamour offers a peek into emerging cross-channel innovation. Comments

Amex Launches Flipboard Campaign in New Yorker

flipboard-thenewyorker-amex-ad Jul 25, 2011 - American Express and Lexus to be among the first to advertise in Flipboard publications from Condé Nast. Comments

Censorship of Pro-Pot Group Campaign Leads to Free Ads

justsaynow-fb Aug 30, 2010 - Censorship of a pro-marijuana legalization group's ads could be attracting attention to its cause. Comments

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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