Consumer insights

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The Beautiful Game...of Data

Aug 28, 2014 - Instead of the commonly used "Moneyball" analogy, here's a look at how to use data to connect with consumers through the lens of another sport: soccer. Comments

Data vs. Insights – They’re Not the Same, Not Even Close

data-vs-insights-image Aug 12, 2014 - In order for marketers to get their message across, they need more than data - they need to give clients new insights about their consumers, their business, or their industry. Comments

The 4 Cs of Customer Engagement: The People Want Content!

four-cs-customer-engagement Jul 29, 2014 - When your goal is to create amazing customer experiences that build engagement and earn loyalty, your data-driven content priorities should become these "four Cs": choice, customization, connect, and communicate. Comments

Don't Give Them Data

imd-datafeeds-report-april2014 Jul 3, 2014 - People don't want the raw data, but instead want marketers to decipher the tech speak for them and present the valuable insights. If marketers can do this, they will help their organization become more data-driven than the competition. Comments

4 Digital Tools for Trend Scouting and Ideation

Idea Light Bulb Jul 2, 2014 - In order for marketers to succeed, they must use tools that can help them generate new, effective ideas as well as monitor trends in the industry. Here are four examples of tools that can help with just that. Comments

Pixability Consumer Electronics Study Pinpoints Role of YouTube

pixability-consumer-electronics-study Jun 25, 2014 - A new study from Pixability shows that consumer electronics customers are using YouTube to inform their purchase decisions. Comments

3 Social Media Marketing Takeaways From Gallup's Study

State of the American Consumer Jun 25, 2014 - A sizeable 62 percent of consumers believe that social media has no influence on their purchasing decisions. But is that really the case? Comments

Instagram Direct Remains Uncharted Territory for Brands

buffalo-wild-wings Jun 24, 2014 - Buffalo Wild Wings is joining in on World Cup fever and using Instagram Direct to reward select fans. That makes it one of only a handful of brands to employ the one-to-one communication platform. Comments

Using Customer Stories to Build Trust and Increase Conversions

testimonial Jun 24, 2014 - User reviews, or social proof, can help build trust in your business, but there's a right way and a wrong way to apply social proof to your website. Here are some best practices for making the most of case studies and testimonials. Comments

4 Traits of Today's Consumers That Make Present Tense Marketing Necessary

circle-intent Jun 10, 2014 - What are the key behavior traits that define today's consumer? Columnist Katrina Conn shares these traits to assist marketers in better understanding the behaviors of the constantly connected consumer. Comments

Are You Using Big Data, and Does It Matter?

big-data-screen Jun 4, 2014 - The majority of email marketers and marketing problems simply don't require a big data solution. And that's a good thing. Comments

The Value of Self-Reported Interests: A Preference Center Story

preference-center Jun 3, 2014 - Developing a simple preference center will balance the need for customers to make choices and for marketers to present new ideas and offerings. Comments

Display Success in 2014: Real-Time Advances

real-time Jun 3, 2014 - In 2014, we'll see the advertising ecosystem mature based on innovations that make it easier to deliver much more value to everyone...in real-time. Comments

Father’s Day, Steakhouses, and Getting Your Timing Right

timing-is-everything May 29, 2014 - When is the best time to capture the audience that's ready to spend money for Father's Day, and what are they looking to buy? Comments

Pinterest Adds Business Insights to Its Arsenal

pinterest-log-in May 23, 2014 - The addition of Business Insights to Pinterest will allow marketers to better determine which of their pins are really driving traffic and which of their boards are getting the most engagement. Comments

Lithium Reveals Roadmap for Klout Integration

Klout logo May 22, 2014 - The new features based on Klout technology will allow Lithium to accelerate its move into providing consumer insights to its customers. Comments

Data-Driven Influencer Outreach: Creating Strategic 1-to-1 Connections

Business handshake May 19, 2014 - A detailed look at how to mine and then leverage deep and raw social data about potential influencers. Comments

Facebook Gives Marketers More Audience Insights

facebook-like May 9, 2014 - Facebook debuts a new marketing tool called Audience Insights, available within Ads Manager. Comments

The Difference Between Truth and Facts Is Vocabulary

vocabulary Apr 24, 2014 - In order to satisfy insights consumers, shift your vocabulary and draw them into the conversation with you. Comments

Lithium Technologies Acquires Klout

lithium-klout Mar 27, 2014 - In a deal worth $200 million according to some reports, Klout will join Lithium to become "one of the biggest data footprints of consumer attitudes, preferences, and activities on digital channels," Lithium says. Comments

The Future of Digital Isn’t in Advertising

lensy Mar 9, 2014 - It's not enough to tell a compelling story. You need to provide easy access to behavioral change and that's where the true value of digital comes in. Comments

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