Consumer insights

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Data-Driven Influencer Outreach: Creating Strategic 1-to-1 Connections

May 19, 2014 - A detailed look at how to mine and then leverage deep and raw social data about potential influencers. Comments

Facebook Gives Marketers More Audience Insights

facebook-like May 9, 2014 - Facebook debuts a new marketing tool called Audience Insights, available within Ads Manager. Comments

The Difference Between Truth and Facts Is Vocabulary

vocabulary Apr 24, 2014 - In order to satisfy insights consumers, shift your vocabulary and draw them into the conversation with you. Comments

Lithium Technologies Acquires Klout

lithium-klout Mar 27, 2014 - In a deal worth $200 million according to some reports, Klout will join Lithium to become "one of the biggest data footprints of consumer attitudes, preferences, and activities on digital channels," Lithium says. Comments

The Future of Digital Isn’t in Advertising

lensy Mar 9, 2014 - It's not enough to tell a compelling story. You need to provide easy access to behavioral change and that's where the true value of digital comes in. Comments

J&J Medical: An Omni-channel Approach to Consumer Journey [Video]

customerdata Dec 26, 2013 - Even pharma companies focusing on B2B are putting consumers/ patients in the center of its marketing planning and strategy. Comments

Pinterest’s Top Pins of 2013: Taco Cupcakes, The Real Django & More

pinteresttoptechpins Dec 20, 2013 - What were the most popular topics among users of social imagery site Pinterest in all of 2013? From history to pop culture to taco cupcakes, Pinterest's users delight in the strange and delicious. Comments

5 Tips for Online Surveys that Build Relationships and Drive Sales

survey-excellent-good-fair-poor Dec 9, 2013 - No matter what the intent of your survey, it's a communication that will influence the respondent's feelings about and relationship with your company. Comments

Email Behavior Insights: What One Says Versus What One Does

shutterstock-13158310 Dec 3, 2013 - What people say and what people do are often very different things, but both are valuable to email marketers, especially when used together to paint a picture of the customer. Comments

Nielsen's Harris Interactive Buy Strengthens Insights for CPG and Media Clients

screen-shot-2013-11-26-at-2 Dec 2, 2013 - Nielsen has bought Harris Interactive for $116.6 million, further advancing its social and digital insights for CPG and media clients. Comments

Retargeting Goes Mainstream: 1 in 5 Marketers Now Have Dedicated Retargeting Budget

the-retargeting-barometer-report-chango Nov 13, 2013 - Two years ago, the Chango Retargeting Barometer pointed to an industry on the way up. New survey results reveal that retargeting is now flying high. Comments

Personas: The Magic Behind the Mirror

persona-attributes2 Oct 4, 2013 - Personas are complex creatures, like your customers. Learn to create personas that are truly effective in helping you develop your content marketing and persuasive strategy. Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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