Consumer insights

big-data-screen

The Future of Big Data – Big Data 2.0

Oct 23, 2014 - The future of big data isn't about numeric data points but instead about asking the deeper questions and finding out why consumers make the decisions they do. Comments

Thailand's Digital Landscape

thailand-digital-shutterstock-199213379 Oct 15, 2014 - Thailand might be best known for its beaches, but it also has a rich and innovative digital marketing space. Comments

Social TV: Myth or Reality?

multiscreen-shutterstock-208553221 Oct 14, 2014 - Brands need to prepare for a multi-medium world by integrating strategies that incorporate both offline and online screen use. Comments

Using Mobile Video to Seize Competitive Advantage in India

india-urbanization-shutterstock-147091049 Oct 13, 2014 - Urbanization and other lifestyle trends in India are creating huge opportunities for mobile as a premium channel for online video. Comments

Video in China – Mobile and Beyond

bhasker-jaiswal-china-otv-shutterstock-172601018 Oct 9, 2014 - Online video viewership in China is rapidly moving into the mobile space – and marketers need to start preparing. Comments

Programmatic: A Blueprint for the Future

03oct14-scott-heron-marketing-technology-lumascape-1-638-jpg Oct 6, 2014 - Over the next six months we can expect a huge increase in programmatic advertising, including a wave of large brands launching in-house programmatic trading desks – creating big implications for the future of digital advertising. Comments

Preparing for the Internet of Things

fitbytes-wearabletech-jawboneup Sep 14, 2014 - Wearable technologies are about to change the way we live, and that change is coming very soon. Being on top of this next generation of Internet is imperative to understanding future consumer trends. Comments

The Importance of Digital Transformation

digital-transformation Sep 9, 2014 - Paul Hoskins, executive chairman and founder of Precedent, explains why organizations need to look to the power of "digital transformation" in order to succeed in today's digitally savvy world. Comments

The Future Is Now

Handshake Sep 4, 2014 - Recent partnerships between unlikely brands are an indication that the prediction that consumers will shape how businesses are run has come to fruition. Comments

How Will Amazon’s Ad Network Work for B2B?

amazon logo Sep 4, 2014 - Amazon's plans for its own ad network will have a huge impact on B2B marketers. How will you be able to use Amazon's data in your marketing efforts? Comments

Wearable Publishing: Early Days Show Strong Opportunities

wearable-technology Aug 29, 2014 - Wearables offer publishers the opportunity to make a one-to-one connection with consumers. Here are three scenarios which offer brands the chance to create a personal information exchange. Comments

The Beautiful Game...of Data

data2 Aug 28, 2014 - Instead of the commonly used "Moneyball" analogy, here's a look at how to use data to connect with consumers through the lens of another sport: soccer. Comments

Data vs. Insights – They’re Not the Same, Not Even Close

data-vs-insights-image Aug 12, 2014 - In order for marketers to get their message across, they need more than data - they need to give clients new insights about their consumers, their business, or their industry. Comments

The 4 Cs of Customer Engagement: The People Want Content!

four-cs-customer-engagement Jul 29, 2014 - When your goal is to create amazing customer experiences that build engagement and earn loyalty, your data-driven content priorities should become these "four Cs": choice, customization, connect, and communicate. Comments

Don't Give Them Data

imd-datafeeds-report-april2014 Jul 3, 2014 - People don't want the raw data, but instead want marketers to decipher the tech speak for them and present the valuable insights. If marketers can do this, they will help their organization become more data-driven than the competition. Comments

4 Digital Tools for Trend Scouting and Ideation

Idea Light Bulb Jul 2, 2014 - In order for marketers to succeed, they must use tools that can help them generate new, effective ideas as well as monitor trends in the industry. Here are four examples of tools that can help with just that. Comments

Pixability Consumer Electronics Study Pinpoints Role of YouTube

pixability-consumer-electronics-study Jun 25, 2014 - A new study from Pixability shows that consumer electronics customers are using YouTube to inform their purchase decisions. Comments

3 Social Media Marketing Takeaways From Gallup's Study

State of the American Consumer Jun 25, 2014 - A sizeable 62 percent of consumers believe that social media has no influence on their purchasing decisions. But is that really the case? Comments

Instagram Direct Remains Uncharted Territory for Brands

buffalo-wild-wings Jun 24, 2014 - Buffalo Wild Wings is joining in on World Cup fever and using Instagram Direct to reward select fans. That makes it one of only a handful of brands to employ the one-to-one communication platform. Comments

Using Customer Stories to Build Trust and Increase Conversions

testimonial Jun 24, 2014 - User reviews, or social proof, can help build trust in your business, but there's a right way and a wrong way to apply social proof to your website. Here are some best practices for making the most of case studies and testimonials. Comments

4 Traits of Today's Consumers That Make Present Tense Marketing Necessary

circle-intent Jun 10, 2014 - What are the key behavior traits that define today's consumer? Columnist Katrina Conn shares these traits to assist marketers in better understanding the behaviors of the constantly connected consumer. Comments

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