content marketing

data-visualization

Visual Storytelling Is Taking Over the Web – What Does It Mean for Your Brand?

Apr 30, 2015 - Every brand has a unique story to tell, and more and more the visual Web is becoming the place to do it. Comments

B2B Companies Can Buck the Norm and Win Big in Marketing

outside-the-box-b2b Apr 30, 2015 - Even in industries where you might not expect humorous and outside-the-box campaigns to be successful, brands that take risks can see it pay off in a big way. Comments

Hulu Expands Ad Capabilities With Programmatic, AMC Partnership, 'Seinfeld' Reruns

execs-jj-huluupfront2015 Apr 29, 2015 - The online streaming service has introduced a new ad format called "custom integrated commercial," will add programmatic to its ad arsenal, and is investing heavily in content. Comments

Consumer as Brand Content Creator: Allrecipes.com on the Power of Loyalty & Super Users

user-generated-content Apr 23, 2015 - User-generated content can be an excellent way to engage with consumers and build your brand. Here's a look at how Allrecipes.com has managed to leverage its users' enthusiasm to grow its company. Comments

How Brands Are Borrowing a Film Format to Inspire Customers

Film reel Apr 23, 2015 - Several brands are enlisting consumers to create their own videos of thanks, which they are then turning into inspirational user-generated content campaigns. Comments

5 Steps to Content Optimization

content Apr 20, 2015 - These five steps, which range from defining your drivers to measuring success, will help you optimize your content marketing. Comments

How Customer Engagement Campaigns Impact Customer Experience

customer-relationship Apr 17, 2015 - When a customer is engaged with a brand, they are more likely to have a positive experience with the brand overall. Here are six ways to further engage your consumers. Comments

Tumblr Lets Brands Run Ads in Users’ Dashboards for 24 Hours

tumblr-landing-page-image Apr 16, 2015 - Nike is the first company to test out Tumblr's new ad offering, which allows marketers to serve ads in users’ dashboards for a full 24 hours. Comments

How Effective Is Your Content Strategy?

social-content-template Apr 16, 2015 - In order to measure the effectiveness of your content strategy, you must first clearly define the objectives and then link the objectives to metrics. Comments

Beats by Dr. Dre’s CMO: We’re Moving at the Speed of Culture

beats-by-dr-dre Apr 15, 2015 - Omar Johnson, chief marketing officer (CMO) at Beats by Dr. Dre, shares how the brand stays hyper-creative in order to meet the needs of the transforming entertainment industries. Comments

'Love Has No Labels' Tops YouTube's March Leaderboard

digital-award Apr 14, 2015 - The video platform has released its March leaderboard and taking the lead is The Ad Council’s video "Love Has No Labels," followed by Durex’s ad "#Connect." Comments

Dancing With the Content Stars: Marketers’ Changing Role at the NewFronts

upfronts-2015 Apr 14, 2015 - As the NewFronts approach, it's time to think about how your brand can succeed in the new media buying landscape. Comments

Why Ad-Techs Needs to Put Their Content Marketing Hats On

shutterstock-147422858 Apr 9, 2015 - Content marketing needs to be a part of every brand's strategy going forward - it's the way of the future. Comments

Why You Should Use Analytics to Discover & Optimize Your Best Archival Content

archive-content Apr 9, 2015 - Real-time content can certainly be valuable, but there's a place for archival content in your marketing strategy as well. Comments

'Jewish Tinder' Founder Gives 10 Tips to Make Social a Match for Marketers

social-sharing Apr 8, 2015 - Ten tips to make social work for your business, from JSwipe founder David Yarus. Comments

VIDEO: Playboy Drives Engagement With Diverse Content Marketing Techniques

robin-zucker-playboy-czlny Apr 6, 2015 - In the first installment of our two-part video interview with Robin Zucker, senior vice president of digital marketing for Playboy, she discusses the company’s content marketing approach, from its brand-new website to its Facebook strategy to its partnership... Comments

VIDEO: Nine West Captures 'Nostalgic Moments' With Content Marketing

julie-booth-ninewest Apr 6, 2015 - In this video interview, Julie Booth, digital director for Nine West Group, talked about how the brand integrates storytelling into its content strategy and how it partners with fashion bloggers. Comments

Meerkat, BuzzFeed, and the Apple Watch Come to Content Marketing

content Apr 2, 2015 - As new technologies continue to be developed, different forms of content are emerging onto the media scene. Comments

VIDEO: Coca-Cola Says to Take Paid Social Seriously [#CZLNY]

timgoudie-interivew-czlny Apr 1, 2015 - In this video interview from ClickZ Live New York, Tim Goudie, social media director for Coca-Cola, shares his insights into how the brand leverages paid social to drive awareness and engagement. Comments

Getting Native With Playboy: Making Branded Content Programs Work [#CZLNY]

playboy-logo Apr 1, 2015 - During her session at ClickZ Live New York, Robin Zucker of Playboy shared how the brand uses its widely known identity to push out innovative content marketing. Comments

White House Hits 'Hockey Stick' Moment of Mobile Engagement [#CZLNY]

The White House Apr 1, 2015 - At a ClickZ Live New York keynote speech, White House director of new media technologies Leigh Heyman spoke about creating conversation around mobile engagement for Millennial and other often overlooked mobile users. Comments

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