Content marketing

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Behind the Scenes: The Value of Extended Content

Jan 2, 2014 - In digital media, excess material takes the form of "behind the scenes" video footage and outtakes. This can be used to extend your content marketing strategy. Comments

Build an Audience by Creating Content, Not Crap

audience Dec 23, 2013 - How do you toe the line of drawing attention to your brand while also delivering meaningful, educational, and enjoyable content? Comments

Content Marketing Deserves Display Ad Treatment from Automated Multi-Touch Attribution Systems

multi-touch-attribution-study Dec 20, 2013 - There are still some obstacles to better attribution models, but content marketers will need to demand more from their marketing automation vendors in 2014. Comments

IAB Aims to Set Industry Standards for Content Marketing

new-iab-logo Dec 18, 2013 - The Interactive Advertising Bureau has issued a "Primer" to set standards and guidelines for content marketing. Comments

5 Lessons in Effective Copywriting for Nurturing Emails from Ogilvy & Bird

Retro Typewriter Dec 12, 2013 - David Ogilvy and Drayton Bird's most popular works came out in print long before digital marketing became a thing, yet they hold valuable lessons for today's marketers, especially in email copywriting. Comments

Mountain Dew Brand Publishing Success Opens Door to Third-Party Ads

mountaindew2 Dec 11, 2013 - Mountain Dew's branded content hub may turn advertising into a profit center, as evidenced by their success with Green-Label.com. Comments

Use Email to Amplify Content, Search & Social

shutterstock-146190029 Dec 11, 2013 - Email marketing must embody the tone and approach of a brand's larger digital communication strategy, working in unison with on-site content, SEO, off-site content, email, social media and search campaigns. Comments

Will Content Marketing's Future Look More Like LinkedIn Pulse?

contentnurturing Dec 10, 2013 - Purposeful content that zeroes in on your customer's specific needs helps you gain a deeper level of engagement and develop customer loyalty. With a steady stream of useful content, you achieve the goal of all marketing automation plans. Comments

SheKnows: Data-Driven Consumer Insights Take Branded Entertainment to the Next Level

tim-nichols-dec-image Dec 9, 2013 - Columnist Tim Nichols catches up with Samantha Skey, chief revenue officer at top women's lifestyle media platform SheKnows, to talk about her brand's innovative take on mainstream media for women. Comments

VIDEO: Big Spaceship's Michael Lebowitz on Native Advertising

lebowitz Dec 6, 2013 - Following the FTC's workshop on native advertising and the IAB's release of its "Playbook" on the same topic earlier this week, Michael Lebowitz, CEO of Big Spaceship shares his views. Comments

IAB Attempts To Set Industry Standards for Native Advertising

native-ads Dec 5, 2013 - As the FTC starts poking into native advertising, the IAB issued a pre-emptive strike to regulate its use and maybe limit damage to the industry Comments

How to Master Blogging Even If You Suck at Writing

lukesummerfielddec4 Dec 4, 2013 - Columnist Luke Summerfield offers a few of the many different ways to create great content for your blog without being the best writer in the world. Comments

Content Marketing Is Not About Form, But Function

shutterstock-153218306 Nov 4, 2013 - Our focus in producing content should be, first and foremost, what benefits the needs and desires of our audience. When that happens, content becomes nothing more than a vehicle through which we educate, inform, inspire or entertain consumers, no matter... Comments

5 Reasons No One Clicks Through On Your Brand's Tweets

socialmedia-tweet Oct 8, 2013 - It's one of the most maddening conundrums of social marketing: "I have great content. I'm promoting it. But no one clicks through to actually see it." Your brand's content isn't the problem. It's you. As soon as you start thinking your content is... Comments

Newsjacking: How Intel Develops Real-Time Content in APAC [Video]

jamshed-intel Sep 25, 2013 - Behind the scenes on how newsjacking or real-time content is developed at Intel Asia Pacific. Comments

Is BuzzFeed's Boom Making Brand Blogs Go Bust?

Boom Aug 27, 2013 - BuzzFeed's president says company blogs are so yesterday. If BuzzFeed is the future of content marketing, is owned media the past? Comments

Be a Content Powerhouse: 4 Steps to Ensuring Content Is a Strategic Asset

content Aug 7, 2013 - A strong content strategy goes deep into understanding users, their brand maturity level, and devices, transforming content from a production task to a marketing differentiator. Comments

From Earned to Owned - Content Marketing Rebooted

Jul 18, 2013 - PR is moving into the owned media space in a big way. Here's how our approach is different from the marketing department of an organization. Comments

Digital Advertising - the Never-Ending Arms Race?

digital-advertising Jul 15, 2013 - We have to approach digital advertising in a new way. Consider this. Comments

Action! Not Words - SEO Is What You Do With the Content

seo-analytics Jul 4, 2013 - Owned media, content, and inbound marketing. Are these "new" concepts taking over what we commonly know as SEO? Comments

Q&A with Kinetic ONE: Video Content Marketing Opportunities in China

Apr 26, 2013 - While video advertising such as pre-roll ad buys is common in the country, one start-up has focused on creating a social video platform that builds communities around branded content. Comments

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