The application of storytelling skills is widespread in the marketing industry, as brands seek to make connections with consumers. 70% of consumers pr...
View articleA couple of weeks ago we received an email from a company that uses artificial intelligence to create content. 'You choose the topic and length, and o...
View articleDuring a WHOSAY event, Chase CMO Kristin Lemkau discussed the bank's future as more of its own media company, as well as the evolution of the ad unit ...
View articleContent marketing is evolving. Here’s how to keep up with the changes and get your content marketing strategy ready for the next twelve months. Read M...
View articleContent marketing has evolved from a buzzword to the number one priority for marketers in 2017, accounting for 26% of a marketers entire budget. Here ...
View articleAs 2017 winds down, ClickZ is looking back and reflecting on our year. Throughout the week, we'll be sharing our most-read articles from each month. W...
View articleWith the birth of the internet and the formation of social media, everyone is a publisher now. For marketers, this oversupply of content provides a ch...
View articleEveryone’s on social media these days, so your business should be, too. But without paid media, your campaigns could have the impact of a falling tree...
View articleAccording to IHS, there were 15.4 billion connected devices in 2015, with the number expected to grow to 30.7 billion in 2020 and 75.4 billion in 2025...
View articleA successful content marketing strategy starts with research. Here are four effective research tools that can facilitate your content marketing creati...
View articleAs technology leaps and bounds ahead, trying to develop bespoke content for each new channel can be a headache for content marketers. However, what if...
View articleUp until now, the role of artificial intelligence in marketing has been mainly confined to rule-based calculations and data analysis. But as the sophi...
View articleFacebook has announced the rollout of three more updates designed to target and eliminate clickbait headlines. Here's how to make sure you aren't affe...
View articleA successful digital marketing strategy needs to keep up with the latest marketing trends. The evolution of technology is changing the way we form a ...
View articleB2B marketing for small businesses can be difficult to get right. A limited budget means marketing spend must be tightly controlled, and returns must ...
View articleCynthia (Cyndi) Knapic, Head of Business at Animoto, discusses the latest trends in video marketing, why 'square video' is so popular, and how brands ...
View articleAs simple as influencer marketing sounds, getting it right is time consuming and requires a lot of energy, effort, and attention to detail. Like anyth...
View articleOn January 17 2017, ClickZ Intelligence and Constant Content held The Content Marketing Masterclass webinar. Read More...
View articleAs an organisation, finding the right marketing channels is an essential part of your marketing strategy. Read More...
View articleA new year brings new metrics. Or maybe it’s just a good reminder that you need to evaluate your existing KPIs. Read More...
View articleIdeas are the fuel of content marketing. The more you have, that better they get – and that means creating that mindset of creative play where the bes...
View articleWith so many webinars out there, how can marketers make sure theirs is the one that really stands out? ClickZ sat down with Mark Bornstein, VP of Cont...
View articleFrom the most popular tactics during 2016, to the new strategies we need to apply in 2017. Read More...
View articleSo what makes content go viral? And what makes people participate in these phenomena? Read More...
View articleRetailer Tops Unruly’s Annual Top 20; List Features Creatives From 10 Different Countries Read More...
View articleIt's time to plan the year ahead, so how about starting with a look at the content marketing trends that will make 2017 easier and more effective? Rea...
View articleWhat’s behind a successful data-driven marketing strategy? Read More...
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