The newsroom approach to brand storytelling
Content

The newsroom approach to brand storytelling

6y Clark Boyd

The newsroom approach to brand storytelling

The application of storytelling skills is widespread in the marketing industry, as brands seek to make connections with consumers. 70% of consumers pr...

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Can artificial intelligence create content as well as a human?
AI & Automation

Can artificial intelligence create content as well as a human?

6y Mike O'Brien

Can artificial intelligence create content as well...

A couple of weeks ago we received an email from a company that uses artificial intelligence to create content. 'You choose the topic and length, and o...

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Chase CMO Kristin Lemkau and the evolution of the ad unit
Display Advertising

Chase CMO Kristin Lemkau and the evolution of the ad unit

6y Mike O'Brien

Chase CMO Kristin Lemkau and the evolution of the ...

During a WHOSAY event, Chase CMO Kristin Lemkau discussed the bank's future as more of its own media company, as well as the evolution of the ad unit ...

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5 tips to adjust your content marketing strategy for 2018
Content

5 tips to adjust your content marketing strategy for 2018

6y Tereza Litsa

5 tips to adjust your content marketing strategy f...

Content marketing is evolving. Here’s how to keep up with the changes and get your content marketing strategy ready for the next twelve months. Read M...

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Six B2B content marketing predictions for 2018
Content

Six B2B content marketing predictions for 2018

6y Sam Lawson

Six B2B content marketing predictions for 2018

Content marketing has evolved from a buzzword to the number one priority for marketers in 2017, accounting for 26% of a marketers entire budget. Here ...

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Looking back on 2017: ClickZ's most popular articles from January, February and March
Digital Marketing

Looking back on 2017: ClickZ's most popular articles from January, February...

6y Mike O'Brien

Looking back on 2017: ClickZ's most popular articl...

As 2017 winds down, ClickZ is looking back and reflecting on our year. Throughout the week, we'll be sharing our most-read articles from each month. W...

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Why do you need a content marketing platform?
Content

Why do you need a content marketing platform?

6y Tereza Litsa

Why do you need a content marketing platform?

With the birth of the internet and the formation of social media, everyone is a publisher now. For marketers, this oversupply of content provides a ch...

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Seeing the trees for the forest with paid social
Social & Community

Seeing the trees for the forest with paid social

6y Mike O'Brien

Seeing the trees for the forest with paid social

Everyone’s on social media these days, so your business should be, too. But without paid media, your campaigns could have the impact of a falling tree...

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How could the Internet of Things change the game for content marketers?
Content

How could the Internet of Things change the game for content marketers?

7y Tereza Litsa

How could the Internet of Things change the game f...

According to IHS, there were 15.4 billion connected devices in 2015, with the number expected to grow to 30.7 billion in 2020 and 75.4 billion in 2025...

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Four research tools to help supercharge your content marketing strategy
Content

Four research tools to help supercharge your content marketing strategy

7y Tereza Litsa

Four research tools to help supercharge your conte...

A successful content marketing strategy starts with research. Here are four effective research tools that can facilitate your content marketing creati...

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What is intelligent content, and how can it future-proof your content marketing?
Content

What is intelligent content, and how can it future-proof your content marke...

7y Rebecca Sentance

What is intelligent content, and how can it future...

As technology leaps and bounds ahead, trying to develop bespoke content for each new channel can be a headache for content marketers. However, what if...

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Creative machines: How close are we to AI-generated content marketing?
AI & Automation

Creative machines: How close are we to AI-generated content marketing?

7y Clark Boyd

Creative machines: How close are we to AI-generate...

Up until now, the role of artificial intelligence in marketing has been mainly confined to rule-based calculations and data analysis. But as the sophi...

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Facebook goes after clickbait headlines - five tips to maintain reach
Content

Facebook goes after clickbait headlines - five tips to maintain reach

7y Tereza Litsa

Facebook goes after clickbait headlines - five tip...

Facebook has announced the rollout of three more updates designed to target and eliminate clickbait headlines. Here's how to make sure you aren't affe...

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Best practices for digital marketing in 2017: How to take advantage of the latest trends
Disruptive MarTech

Best practices for digital marketing in 2017: How to take advantage of the ...

7y Tereza Litsa

Best practices for digital marketing in 2017: How ...

A successful digital marketing strategy needs to keep up with the latest marketing trends. The evolution of technology is changing the way we form a ...

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The three best B2B marketing channels for small businesses (and how to use them)
Content

The three best B2B marketing channels for small businesses (and how to use ...

7y Chris Camps

The three best B2B marketing channels for small bu...

B2B marketing for small businesses can be difficult to get right. A limited budget means marketing spend must be tightly controlled, and returns must ...

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"Video is the new blogging": Animoto's Cynthia Knapic on the latest video trends
Mobile

"Video is the new blogging": Animoto's Cynthia Knapic on the latest video t...

7y Tereza Litsa

"Video is the new blogging": Animoto's Cynthia Kna...

Cynthia (Cyndi) Knapic, Head of Business at Animoto, discusses the latest trends in video marketing, why 'square video' is so popular, and how brands ...

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Influencer marketing: The Good, the Bad, and the Ugly
Acquisition

Influencer marketing: The Good, the Bad, and the Ugly

7y Marcela De Vivo

Influencer marketing: The Good, the Bad, and the U...

As simple as influencer marketing sounds, getting it right is time consuming and requires a lot of energy, effort, and attention to detail. Like anyth...

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Four nuggets of expert wisdom from the Content Marketing Masterclass
Media

Four nuggets of expert wisdom from the Content Marketing Masterclass

7y Andrew Warren-Payne

Four nuggets of expert wisdom from the Content Mar...

On January 17 2017, ClickZ Intelligence and Constant Content held The Content Marketing Masterclass webinar. Read More...

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How are organisations using digital channels to improve their reach and customer service?
Actionable Analysis

How are organisations using digital channels to improve their reach and cus...

7y Chris Camps

How are organisations using digital channels to im...

As an organisation, finding the right marketing channels is an essential part of your marketing strategy. Read More...

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Top B2B content marketing metrics for 2017
Content

Top B2B content marketing metrics for 2017

7y Tereza Litsa

Top B2B content marketing metrics for 2017

A new year brings new metrics. Or maybe it’s just a good reminder that you need to evaluate your existing KPIs. Read More...

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Eight games and exercises to support your content marketing ideation
Content

Eight games and exercises to support your content marketing ideation

7y Dan Brotzel

Eight games and exercises to support your content ...

Ideas are the fuel of content marketing. The more you have, that better they get – and that means creating that mindset of creative play where the bes...

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Q&A: ON24's Mark Bornstein on how to make marketing webinars that rock
Content

Q&A: ON24's Mark Bornstein on how to make marketing webinars that rock

7y Rebecca Sentance

Q&A: ON24's Mark Bornstein on how to make mark...

With so many webinars out there, how can marketers make sure theirs is the one that really stands out? ClickZ sat down with Mark Bornstein, VP of Cont...

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How B2B content marketing grew in 2016
Content

How B2B content marketing grew in 2016

7y Tereza Litsa

How B2B content marketing grew in 2016

From the most popular tactics during 2016, to the new strategies we need to apply in 2017. Read More...

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7 timeless reasons why (and how) content goes viral
Content

7 timeless reasons why (and how) content goes viral

7y Jonathan Allen

7 timeless reasons why (and how) content goes vira...

So what makes content go viral? And what makes people participate in these phenomena? Read More...

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John Lewis’ “#BusterTheBoxer” Tops Most Shared Ads Of 2016
Acquisition

John Lewis’ “#BusterTheBoxer” Tops Most Shared Ads Of 2016

7y Christopher Ratcliff

John Lewis’ “#BusterTheBoxer” Tops Most Shared Ads...

Retailer Tops Unruly’s Annual Top 20; List Features Creatives From 10 Different Countries Read More...

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Eight most important content marketing trends in 2017
Content

Eight most important content marketing trends in 2017

7y Tereza Litsa

Eight most important content marketing trends in 2...

It's time to plan the year ahead, so how about starting with a look at the content marketing trends that will make 2017 easier and more effective? Rea...

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How to target the ‘missing audience’ in your data-driven marketing
Analytics

How to target the ‘missing audience’ in your data-driven marketing

7y Rebecca Sentance

How to target the ‘missing audience’ in your data-...

What’s behind a successful data-driven marketing strategy? Read More...

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