Jul 28, 2014 - Introducing the Analytics Selfie, a new way to use data to inform your decision-making in the marketing ecosystem. Here are some tips for using this technique in your marketing efforts. Comments
Jul 11, 2014 - New innovations in social and mobile are helping to change the way marketers can engage with consumers. How can we deliver a valuable, personalized experience? Comments
Jun 30, 2014 - Convergence is a great tool for many businesses, but it's important to know when and where you should converge, and it can require a broader level of thinking. Comments
Jun 16, 2014 - Data and creative teams need to come together in order to achieve the best possible outcomes from your marketing efforts. Comments
Jun 2, 2014 - We need to "invert the pyramid" of a top-down model so that brands are listening and really want to learn what their customers want, instead of relying on analog trend-spotting capabilities. Comments
May 12, 2014 - What are marketers to do during climate change, when these marketing clouds form and darken? Comments
May 5, 2014 - Converged media (using one type of media to prop up another) is more effective in addressing the changing media consumption habits of online audiences than paid, earned, or owned media are when used in isolation. Comments
Mar 10, 2014 - Organizations should begin by first discovering what they really care about, then measure it with a custom set of KPIs evolved internally so as to help the business operate better and ultimately serve their customers and audiences more effectively. Comments
Feb 10, 2014 - If you see one or more of these six examples in your office, you can be assured that convergence is taking root in your organization. Comments
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
August 21, 2014