convergence

omnichannel-subway

Offline Is the New Online

Jul 9, 2015 - Buyers have clearly crossed the digital divide combining online and offline actions. Going forward, it would be wise for brands to follow the consumers’ lead. Comments

Can and Should Convergence Be 'Uberized'?

Uber ride request May 4, 2015 - As technology advances, more and more things in our daily lives will be just a push-button order away. Should the convergence of data and intelligence services be one of them? Comments

The Meanings of Convergence

Convergence analytics Feb 9, 2015 - Convergence is becoming more prevalent in the marketing landscape, but it's hard to have a meaningful conversation about convergence unless we attempt to define it across different contexts. Comments

Can Convergence Analytics Become Popular?

Convergence analytics Jan 12, 2015 - What is standing in the way of convergence analytics gaining popularity in the way that Web analytics, and specifically Google Analytics, has? Comments

Enter the New Year With Convergence Analytics

convergence Dec 15, 2014 - There will be lots of changes coming to the convergence space in the next year. Here's a look at what's in store and what this may mean for marketers. Comments

University Education: Convergence Analytics and the Internet of Everything

stanford-university Nov 24, 2014 - There's a growing imbalance between the skills taught in university classrooms and the skills needed and looked for in real-world jobs. What can we do to fix this problem? Comments

Enrich Your Data to Increase Converged Analytics Effectiveness

metropolitan-museum-of-art Nov 17, 2014 - Organizations that strive to be "data-driven," such as the Metropolitan Museum of Art, need to find the best ways to interpret their data gleaned from the social Web. This way, they can better understand how to connect with consumers in a relevant... Comments

The Convergence Assessment

convergence Oct 20, 2014 - Creating visualizations of the data you collect can be helpful, but you need to create a framework for goal measurement first. Comments

Single View of the Funnel vs. Single Funnel

Funnel Oct 6, 2014 - There's a big difference between a single view of the sales funnel, where marketing and sales work closely but separately, and a single funnel, where the two teams are blended together seamlessly. Comments

Align SEO and Social Marketing Practices Inside Your Company

sales-marketing-alignment Sep 3, 2014 - In today's digital ecosystem, marketers must align their SEO and social marketing practices in order to design an effective overall marketing strategy. Comments

Convergence Analytics in Action

convergence-analytics-graphic Aug 29, 2014 - As is evident from the guest lists at industry conferences across the country, business intelligence (BI) and marketing analytics are converging. What does that mean for marketers? Comments

Convergence Analytics and the 2014 Gartner Hype Cycle

A Gartner logo Aug 25, 2014 - A look at this year's Gartner Hype Cycle report, and a deep dive into what its results mean for digital marketers in terms of convergence analytics. Comments

RelateIQ – Tinder for Sales Reps Looking to Hook Up?

love-lab Aug 4, 2014 - Salesforces' recent acquisition of RelateIQ signals the start of a new wave of data science and sales convergence. How will other players in the industry react? Comments

Connecting Data With the Analytics Selfie

selfie-1 Jul 28, 2014 - Introducing the Analytics Selfie, a new way to use data to inform your decision-making in the marketing ecosystem. Here are some tips for using this technique in your marketing efforts. Comments

Connect, Engage, Collaborate: People-Centric Engagement in a Digital World

customer-relationship Jul 11, 2014 - New innovations in social and mobile are helping to change the way marketers can engage with consumers. How can we deliver a valuable, personalized experience? Comments

Staying in the Watchtower - Knowing When and Where to Converge

convergence-watchtower Jun 30, 2014 - Convergence is a great tool for many businesses, but it's important to know when and where you should converge, and it can require a broader level of thinking. Comments

"Moneyball" vs. Creative: Where Data and Marketing Collide

creative-data-collision Jun 16, 2014 - Data and creative teams need to come together in order to achieve the best possible outcomes from your marketing efforts. Comments

Convergence Growing Pains in TV and Retail Marketing

pyramid-1 Jun 2, 2014 - We need to "invert the pyramid" of a top-down model so that brands are listening and really want to learn what their customers want, instead of relying on analog trend-spotting capabilities. Comments

The Marketing Clouds and Convergence

marketing-cloud May 12, 2014 - What are marketers to do during climate change, when these marketing clouds form and darken? Comments

Converged Analytics for Media Effectiveness

convergence May 5, 2014 - Converged media (using one type of media to prop up another) is more effective in addressing the changing media consumption habits of online audiences than paid, earned, or owned media are when used in isolation. Comments

Growing Hacking Convergence KPIs From Within

convergence Mar 10, 2014 - Organizations should begin by first discovering what they really care about, then measure it with a custom set of KPIs evolved internally so as to help the business operate better and ultimately serve their customers and audiences more effectively. Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

US Consumer Device Preference Report

US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.

E-Commerce Customer Lifecycle

E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.

Jobs

  • Editor
    Editor (Search Engine Watch) - New YorkRole Overview Search Engine Watch (SEW) provides tactical advice and information for businesses and site...