Convergence Analytics

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Convergence Growing Pains in TV and Retail Marketing

Jun 2, 2014 - We need to "invert the pyramid" of a top-down model so that brands are listening and really want to learn what their customers want, instead of relying on analog trend-spotting capabilities. Comments

All the Information in All the World

Big data May 19, 2014 - Behavioral data shows every sign of serving as currency in what is rapidly becoming a world culture of information technology. For digital marketers, the benefit of data-collection can be summed up as a single concept: "insight." Comments

The Marketing Clouds and Convergence

marketing-cloud May 12, 2014 - What are marketers to do during climate change, when these marketing clouds form and darken? Comments

Converged Analytics for Media Effectiveness

convergence May 5, 2014 - Converged media (using one type of media to prop up another) is more effective in addressing the changing media consumption habits of online audiences than paid, earned, or owned media are when used in isolation. Comments

Growing Hacking Convergence KPIs From Within

convergence Mar 10, 2014 - Organizations should begin by first discovering what they really care about, then measure it with a custom set of KPIs evolved internally so as to help the business operate better and ultimately serve their customers and audiences more effectively. Comments

Your Small Data Just Sucks

crm-shutterstock-121629106 Feb 19, 2014 - As marketers struggle with all of the new tools, we need to review the most fundamental component of marketing, yet one of the most overlooked - quality information, our small data. Comments

Can Digital Analytics Save Itself?

imd-analytics-report-nov2013 Jan 27, 2014 - Many marketers struggle with the basics of digital analytics, but automation may be key in helping them achieve success. Comments

The Stateless Internet Convergence of Things

shutterstock-108352952 Jan 21, 2014 - As wearable technology goes mainstream, and as your car and home report on your behavior, the lines between analog and digital worlds blur, and we now have analytics for the real world, merging stateless Meta data and content marketing into the Internet... Comments

Will This Be the Year of Data Analytics in the Marketing Department?

Big data artwork Jan 15, 2014 - Will 2014 be the year that marketing analytics goes mainstream, not just for data scientists, but marketers themselves? Comments

Convergence and Info-Literacy in 2014

convergence Jan 13, 2014 - What we most need now is to become an informed and educated consumer of data; it is only when we have the right information that we can make better and more actionable decisions with it. Comments

2014: Year of Grand Aligned Convergences

marshallsfigure-3 Dec 16, 2013 - Columnist Marshall Sponder predicts 2014 will become the year of social data integration and data alignment - a "Grand Aligned Convergence" of sorts - something we've never seen till now. Comments

First Impressions Count, But Ad Impressions May Not

Artist impression of a GPS satellite model viewed from the gallery sweeping elevated walkway. C. 2013 Science Museum Universal Design Studio Dec 12, 2013 - Don't rely on first impressions when it comes to ad impressions. Columnist Andrew Edwards explains how to dig deeper with analytics to uncover greater value in your PPC campaigns. Comments

The New Context Marketing Applications

shutterstock-147642644 Nov 25, 2013 - Columnist Rand Schulman shares new insights that in mobile and marketing possibilities, gleaned from his visit to Dreamforce and other recent announcements. Comments

Convergence in Social Media Produces Actionable Intelligence

marshallspondernov4 Nov 19, 2013 - Converged analytics has been achieved by some because the assets an organization has are mainly digitized to begin with, and big data was gathered via social media. Columnist Marshall Sponder explains. Comments

Can Analytics Help Save Obamacare?

shutterstock-120013600 Nov 4, 2013 - Columnist Andrew Edwards makes the case for site analytics as the saviour for the ailing Affordable Care Act website, rife with issues since its launch. Comments

Alice Through The Looking Glass: Augmented Reality in the Real World

shutterstock-112923100 Oct 28, 2013 - Like Alice Through The Looking Glass, we become visitors navigating through the real AR world, which is not unlike charting visitor conversion paths in a website from the home page to the checkout confirmation page. Comments

The Converged Digital Industrial Economy and the Internet of Things

ms1 Oct 21, 2013 - If the current IT technology vendors and convergence architects can't deliver the converged technology stacks and processes needed to smelt all of this data together in a strong, durable, yet flexible bond, others will rise to challenge. Comments

Building a Culture of Measurement

convergence Oct 9, 2013 - The silos at work in academia have been a serious stumbling block for businesses; US universities are not adequately training students to meet the needs of the modern business. Comments

Rise of the Chief Convergence Officer

connect-this-coffee-1281-300x300 Sep 26, 2013 - While the job of a chief convergence officer might seem hard today, it's about to become even harder due to several upcoming changes. Comments

Convergence Analytics 2.0: Everybody is Still Measuring Everything

convergence-analytics-report Sep 23, 2013 - Convergence Analytics 2.0 calls out a number of factors that seemed to be impeding adoption of what really is a good idea - the ability to see more data at once, more quickly and at lower overall cost. Comments

Multi-Channel Analytics: An Interview With SES San Francisco Speaker Andrew Edwards

Andrew Edwards Sep 4, 2013 - At SES San Francisco, Andrew Edwards will be talking about all things convergence analytics – trends, technologies, and challenges. Here, Edwards offers an introduction to convergence analytics and why it's changing business analytics forever. Comments

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