Convergence Analytics

Artist impression of a GPS satellite model viewed from the gallery sweeping elevated walkway. C. 2013 Science Museum Universal Design Studio

First Impressions Count, But Ad Impressions May Not

Dec 12, 2013 - Don't rely on first impressions when it comes to ad impressions. Columnist Andrew Edwards explains how to dig deeper with analytics to uncover greater value in your PPC campaigns. Comments

The New Context Marketing Applications

shutterstock-147642644 Nov 25, 2013 - Columnist Rand Schulman shares new insights that in mobile and marketing possibilities, gleaned from his visit to Dreamforce and other recent announcements. Comments

Convergence in Social Media Produces Actionable Intelligence

marshallspondernov4 Nov 19, 2013 - Converged analytics has been achieved by some because the assets an organization has are mainly digitized to begin with, and big data was gathered via social media. Columnist Marshall Sponder explains. Comments

Can Analytics Help Save Obamacare?

shutterstock-120013600 Nov 4, 2013 - Columnist Andrew Edwards makes the case for site analytics as the saviour for the ailing Affordable Care Act website, rife with issues since its launch. Comments

Alice Through The Looking Glass: Augmented Reality in the Real World

shutterstock-112923100 Oct 28, 2013 - Like Alice Through The Looking Glass, we become visitors navigating through the real AR world, which is not unlike charting visitor conversion paths in a website from the home page to the checkout confirmation page. Comments

The Converged Digital Industrial Economy and the Internet of Things

ms1 Oct 21, 2013 - If the current IT technology vendors and convergence architects can't deliver the converged technology stacks and processes needed to smelt all of this data together in a strong, durable, yet flexible bond, others will rise to challenge. Comments

Building a Culture of Measurement

convergence Oct 9, 2013 - The silos at work in academia have been a serious stumbling block for businesses; US universities are not adequately training students to meet the needs of the modern business. Comments

Rise of the Chief Convergence Officer

connect-this-coffee-1281-300x300 Sep 26, 2013 - While the job of a chief convergence officer might seem hard today, it's about to become even harder due to several upcoming changes. Comments

Convergence Analytics 2.0: Everybody is Still Measuring Everything

convergence-analytics-report Sep 23, 2013 - Convergence Analytics 2.0 calls out a number of factors that seemed to be impeding adoption of what really is a good idea - the ability to see more data at once, more quickly and at lower overall cost. Comments

Multi-Channel Analytics: An Interview With SES San Francisco Speaker Andrew Edwards

Andrew Edwards Sep 4, 2013 - At SES San Francisco, Andrew Edwards will be talking about all things convergence analytics – trends, technologies, and challenges. Here, Edwards offers an introduction to convergence analytics and why it's changing business analytics forever. Comments

Real-Time Confessions From an Analytics Executive

confession Sep 3, 2013 - Convergence analytics companies struggling to differentiate in an evolving market need to verticalize to survive Darwinist twists. Comments

The 1 Percent Rubric - 5 Questions Leading to Convergence

8-20-13-figure-2-marshall-sponder Aug 26, 2013 - Business leaders need to understand what they are going to get in return for their efforts and investment - what the structure of success "looks like" before deciding to move forward. Comments

Who Cares About Real-Time Data Anyway?

realtime Jul 31, 2013 - Real-time data is relevant only if a business can actually make sense of this data and act on it in the right timeframe. Comments

Convergence Analytics Needs a New Unified Query Language

convergence Jul 29, 2013 - We need a new, forward-looking approach based on the data we will soon have a lot more of. Comments

Mobile Metrics: What a Difference a Year Makes!

mobile-measurement Jul 25, 2013 - The marketing profession is always changing and we know that the brand-only-style era of advertising that favored creativity over analytics is gone. Comments

Convergence Analytics Now: 3 Ways This New Market Changes Everything

convergence Jul 11, 2013 - Whoever can claim to understand this new type of offering best and most comprehensively will likely carve out a new and very desirable niche for themselves within the organization. Comments

Convergence Analytics Delivers New Paradigm for Holistic Insights Into Customer Behavior

convergence-analytics-report Apr 10, 2013 - A few basic questions to ask in evaluating critical analytics capabilities in this evolving world of convergence analytics. Comments

4 Key Facts From Convergence Analytics Showtime at SES NY

convergence-analytics-report Apr 8, 2013 - A look at what convergence analytics is, how it will affect marketers, its effects on attribution and lifetime value, and why practices are as important as applications. Comments

VIDEO: The Drive Towards Convergence Analytics

screen-shot-2013-04-01-at-5 Apr 2, 2013 - ClickZ's Melanie White catches up with Andrew Edwards from Efectyv Marketing to discuss the concept of convergence analytics. Comments

5 Facts You Need to Know About Convergence Analytics

convergence Mar 11, 2013 - If current trends continue, marketing will be less and less about driving engagement, and more and more about proving ROI for the entire company. Comments

ClickZ and Efectyv Marketing Launch Industry-First Survey on Convergence Analytics

shutterstock-119273842 Dec 13, 2012 - ClickZ and Efectyv Marketing have launched an industry-first survey on Convergence Analytics for digital marketers, that will be expanded into a report. Comments

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