What are marketers to do during climate change, when these marketing clouds form and darken? Read More...
View articleConverged media (using one type of media to prop up another) is more effective in addressing the changing media consumption habits of online audiences...
View articleOrganizations should begin by first discovering what they really care about, then measure it with a custom set of KPIs evolved internally so as to hel...
View articleAs marketers struggle with all of the new tools, we need to review the most fundamental component of marketing, yet one of the most overlooked - quali...
View articleMany marketers struggle with the basics of digital analytics, but automation may be key in helping them achieve success. Read More...
View articleAs wearable technology goes mainstream, and as your car and home report on your behavior, the lines between analog and digital worlds blur, and we now...
View articleWill 2014 be the year that marketing analytics goes mainstream, not just for data scientists, but marketers themselves? Read More...
View articleWhat we most need now is to become an informed and educated consumer of data; it is only when we have the right information that we can make better an...
View articleColumnist Marshall Sponder predicts 2014 will become the year of social data integration and data alignment - a "Grand Aligned Convergence" of sorts -...
View articleDon't rely on first impressions when it comes to ad impressions. Columnist Andrew Edwards explains how to dig deeper with analytics to uncover greater...
View articleColumnist Rand Schulman shares new insights that in mobile and marketing possibilities, gleaned from his visit to Dreamforce and other recent announce...
View articleConverged analytics has been achieved by some because the assets an organization has are mainly digitized to begin with, and big data was gathered via...
View articleColumnist Andrew Edwards makes the case for site analytics as the saviour for the ailing Affordable Care Act website, rife with issues since its launc...
View articleLike Alice Through The Looking Glass, we become visitors navigating through the real AR world, which is not unlike charting visitor conversion paths i...
View articleIf the current IT technology vendors and convergence architects can't deliver the converged technology stacks and processes needed to smelt all of thi...
View articleThe silos at work in academia have been a serious stumbling block for businesses; US universities are not adequately training students to meet the nee...
View articleWhile the job of a chief convergence officer might seem hard today, it's about to become even harder due to several upcoming changes. Read More...
View articleConvergence Analytics 2.0 calls out a number of factors that seemed to be impeding adoption of what really is a good idea - the ability to see more da...
View articleAt SES San Francisco, Andrew Edwards will be talking about all things convergence analytics – trends, technologies, and challenges. Here, Edwards offe...
View articleConvergence analytics companies struggling to differentiate in an evolving market need to verticalize to survive Darwinist twists. Read More...
View articleBusiness leaders need to understand what they are going to get in return for their efforts and investment - what the structure of success "looks like"...
View articleReal-time data is relevant only if a business can actually make sense of this data and act on it in the right timeframe. Read More...
View articleWe need a new, forward-looking approach based on the data we will soon have a lot more of. Read More...
View articleThe marketing profession is always changing and we know that the brand-only-style era of advertising that favored creativity over analytics is gone. R...
View articleWhoever can claim to understand this new type of offering best and most comprehensively will likely carve out a new and very desirable niche for thems...
View articleA few basic questions to ask in evaluating critical analytics capabilities in this evolving world of convergence analytics. Read More...
View articleA look at what convergence analytics is, how it will affect marketers, its effects on attribution and lifetime value, and why practices are as importa...
View article