Conversion

conversion-funnel-strategies

Creativity Without Conversion Equals Zero

Apr 14, 2014 - Students must learn to combine creative and analytic skills to succeed in the digital marketing world, and some universities are making it easier for them to graduate prepared to enter the professional space. Comments

#CZLNY: 5 Ways to Improve Your Paid Media Campaigns

paid-media Apr 8, 2014 - Here are five tips for optimizing your paid media results, shared by Lisa Raehsler, founder of Big Click Co, at her ClickZ Live New York session. Comments

Focus on Valuable Data — Not Big Data — to Boost Conversions and ROI

Data Analysis Apr 8, 2014 - Real-time data that's at your fingertips when you need it is the real valuable data that can help marketers deliver a better customer experience and increase conversion and return on investment. Comments

How to Improve Landing Page Conversion Rate in China

conversion-funnel-strategies Apr 8, 2014 - Consider these three approaches to improve the landing page conversions from visitors to your website. Comments

How Persuasive Are Your Product Pages?

persuasive--pages-3 Apr 1, 2014 - By looking at examples from Amazon, Walmart, and other sites, we can see what makes a product page successful, and what could deter customers from purchasing. Comments

5 Ways to Drive Conversions Through Social Proof

social-proof Mar 26, 2014 - Consumers want authentic, valid reasons to choose you, not from you but from other like-minded consumers whom they feel they can trust, or "social proof." Here are five ways to drive conversions through social proof. Comments

An Interview With Google's Kaushik: See. Think. Do.

digital-marketing Mar 26, 2014 - Ahead of ClickZ Live New York, a video interview with Google digital marketing evangelist Avinash Kaushik, in which he discusses a new framework for digital marketers. Comments

Me vs. You: How Pronouns Affect Click Conversion Rates

me-you-shutterstock-132404051 Mar 18, 2014 - The pronoun you choose to use in your call-to-action button can make a huge difference in whether people click on your button and buy or pass you up for the next guy's website. Comments

Can a Flat Design Lead to Increased Conversions?

flat-design-shutterstock-148527764 Mar 4, 2014 - The concept of flat design has been around for some time now, but its recent rise in popularity is largely tied to the increasing use of mobile: Flat designs tend to load much more quickly on mobile devices, making them more popular with users who... Comments

A Template for Killer Content Marketing Campaigns

shutterstock-147422858 Feb 26, 2014 - Many marketers are shooting in the dark with their content marketing campaigns. This simple yet effective formula will prove to be your new best friend for driving leads in your content marketing strategy. Comments

Why Fast-Loading Websites Matter

akamaiapac Feb 25, 2014 - Most websites, especially mobile sites, take too long to load and it's hurting your brand. Consider these tips to optimize your page load times. Comments

The Art of Conversion: 5 Free Conversion Tools for Marketing Professionals

conversion-funnel-strategies Feb 25, 2014 - With the insanely intensified workload placed on marketing pros these days, coupled with the demands to always be improving conversion rates, we could all use a little help when it comes to improving our processes. Comments

8 Rapport-Building Tactics to Increase Website Conversions

conversion-funnel-strategies Feb 18, 2014 - Whether your website is directed toward consumers or other businesses, building rapport with your visitors is essential to increasing conversions. Comments

5 Steps to the Ultimate PPC Mobile Campaign

ppc-icon Feb 12, 2014 - Here are five tips for organizing and planning your next mobile PPC strategy, including assessing the opportunity and intent, creating a friendly landing page, and following up. Comments

Does Google Control Your Destiny?

Google logo on wall Feb 10, 2014 - Visibility is a top goal for digital marketers, and it boils down to a very particular and very mysterious process we know as "Google Search Ranking." Comments

7 Tools for Creating a Conversion-Optimized Mobile Website

mobilewebsite Feb 4, 2014 - These seven services can help you create a dynamic mobile site, so you don't have to give your visitors a site that was really designed for desktop. Comments

Measure Better -- Segmentation Analysis Applied to Email

segmentationsigns1 Feb 4, 2014 - Conducting segmentation analysis can allow you to better understand engagement and conversion in email marketing, and help you to better market your brand in the future. Comments

A Sign-Up Is Not a Customer -- 4 Ways to Rethink Conversion

conversion-funnel-strategies Feb 3, 2014 - By focusing on conversation rates, marketers risk losing sight of the original intent. Consider the onboarding approach, made simple with these four tips. Comments

The 3 Phases of Building an Online Marketing Funnel in China

conversion-funnel-strategies Jan 27, 2014 - The phases of building an online marketing funnel, with examples from major online travel portals in China. Comments

Conversion Trends to Watch in 2014

4year2014 Jan 22, 2014 - Mobile optimization, marketing automation, phone conversions, and content personalization are among the trends predicted for 2014. Comments

How the Grinch Stole Your Christmas ROI

shutterstock-166200362 Jan 17, 2014 - Learn from your holiday 2013 mistakes, and implement these 5 best practices to grow and optimize conversion rates in 2014. Comments

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