Conversion

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Sequencing Ads More Effective Than Call-to-Action Messages [Study]

Jul 15, 2014 - A joint study by Facebook, Adaptly, and Refinery29 shows that sequencing ads result in more conversions than call-to-action (CTA) messages. So how can marketers improve their sequencing ad strategy? Comments

Starting With the Fundamentals - Why Small Marketing Has to Precede BIG Marketing

small-fish-big-fish Jul 9, 2014 - Although it can seem like a good idea to go for big marketing tactics right away, you must make sure your small marketing is effective before you make that leap. Comments

Acing Your Back-to-School Strategy

back-2-school Jul 7, 2014 - The back-to-school season is one of the most popular e-commerce shopping seasons. Although it may seem like summer just started, it's time to prepare for your back-to-school marketing campaigns. Comments

Twitter Steps Into Facebook's Shadow With Launch of Mobile App-Install Ads

Twitter Advertising Jul 1, 2014 - App-install ads let users download third-party apps directly from Twitter's app. They have worked very well for the likes of Facebook and Google. Comments

Facebook Enhances Remarketing Capabilities With New Features

facebook-brand Jun 30, 2014 - The social media giant’s two new enhancements make remarketing on Facebook more powerful. So how can marketers benefit from the new features? Comments

Mobile Shift Drives Father's Day Sales, IBM Says

fathers-day-mobile-shopping Jun 18, 2014 - While mobile and tablet share of traffic continues to grow, consumer behavior differs greatly across form factor and operating system, according to new IBM research. Comments

Twitter Enables Advertisers to Target Website Visitors via Tags

1800flowers-website-tag Jun 12, 2014 - Twitter’s website tags are simple to use and provide more choice, flexibility, and reach in remarketing, but experts note broad-reach display advertising can have its drawbacks. Comments

Do You Have the Right Framework for Measuring Success?

pr-measurement Jun 12, 2014 - The development of meaningful key performance indicators (KPIs) is often critical to an organization's success, as it sets the tone and the agenda for the business. Comments

5 Ways to Use Your Visitors’ Cognitive Biases to Your Advantage

cognitive-bias Jun 10, 2014 - At its core, conversion optimization is all about psychology. Make sure you understand how people think and what motivates them in their decision-making and leverage that knowledge to optimize your marketing. Comments

Adobe: Analyzing, Testing, Optimizing & Personalizing Pays Off [Survey]

shutterstock-116666203 Jun 6, 2014 - While 75 percent of respondents in Adobe's 2014 Digital Marketing Optimization Survey say personalization is a way to convert visitors into customers, most are limited by budgets, time, or skill sets. Comments

6 Tools for Cost-Effective Website Usability Testing

Funnel May 27, 2014 - There's a growing community of crowdsourced remote usability testing options avaiable for marketers. Here are six of the top tools. Comments

More Tactics to Improve Landing Page Conversion Rate in China

china May 14, 2014 - In the final piece of a two-part series, here are four best practices to improve your landing page conversion rate for your Chinese websites. Comments

Google Analytics Advanced Segments: A Conversion Optimizer’s BFF

segmentationsigns1 May 13, 2014 - Marketers should take advantage of Google Analytics Advanced Segments to increase their conversion rate, consciously direct media spend, and enhance personalization. Comments

It’s Time to In-Source Your Marketing Strategy by Taking Control of Your Data

big-data-action May 6, 2014 - To ensure the success of your brand, you must find the data that's valuable to you, make sure you have access to it, and use it to build your strategy. Comments

5 Tools to Analyze and Optimize Live Digital Campaigns

analytics-framework May 4, 2014 - There are lots of useful technologies that digital marketers can use to tweak and optimize campaigns on the fly. Here's what we recommend. Comments

How to Design High-Converting Mobile Landing Pages

mobileads May 2, 2014 - This column comes in video form, with a visual explanation of how to design high-converting landing pages for mobile. Comments

Xaxis Promises to Bring Second-Screen Viewers Back to TV

Sony's Google TV device being used with a large TV screen May 1, 2014 - Xaxis says its automated technology can sync advertisers' TV ads with mobile devices within seconds, bringing back "lost" viewers. Comments

Marketing Automation Best Practices: For the Beginner

automation-shutterstock-136061006 May 1, 2014 - In this first part of a three-part series are tips and best practices for beginners in the marketing automation field. Comments

Eye-Tracking Heat Map Study for Mobile Search

all-seing-eye May 1, 2014 - The study sought to find out if mobile ad extensions made a difference in click-through rates on mobile devices. Read on to learn the results. Comments

Financial Institutions Face Analytics Challenges

e-banking Apr 29, 2014 - Although financial institutions want to improve their analytics strategies, they have a number of challenges that make it more difficult compared to other sectors. Comments

Autonomy and the Free Will to Convert

choice-iw Apr 29, 2014 - Even though it is your goal as a marketer to get customers to complete a conversion action, you must allow them to maintain a sense of control over their decision-making process. Comments

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