How Salesforce improved Pardot website conversions by 27%

Marketing Technology How Salesforce improved Pardot website conversions by 27%

5y Jacqueline Dooley

How Salesforce improved Pardot website conversions...

Bill Reed, Product Marketer at Salesforce, shares details of their site optimization process that led to a 27% bump in conversions on Pardot.com. Read...

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How does a multichannel marketing strategy improve revenue, retention, and conversion?

Multichannel How does a multichannel marketing strategy improve revenue, retention, and conversion?

5y Emily Alford

How does a multichannel marketing strategy improve...

Benefits of a multichannel marketing strategy include a 15-35% revenue lift, 46% increase in app retention, and a 49% increase in conversion. Read Mor...

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How to generate more leads with your video marketing

Video Marketing How to generate more leads with your video marketing

5y Syed Balkhi

How to generate more leads with your video marketi...

Video marketing is estimated to account for 80% of all online traffic by 2021. Here are three expert tips to follow to drive traffic and leads with vi...

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Increase your email marketing conversion rates with these simple tricks

Email Marketing Increase your email marketing conversion rates with these simple tricks

6y Jonathan Brown

Increase your email marketing conversion rates wit...

Email marketing is the primary revenue driver for many organizations, but nonetheless, campaigns can often be suboptimal and lacking substance. Take a...

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How to maximize conversions with a more effective landing page

How to maximize conversions with a more effective landing page

7y Tereza Litsa

How to maximize conversions with a more effective ...

A campaign landing page is at the forefront of your brand's reputation for new customers, but 96% of visitors who go to a website aren't ready to buy....

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Five hard-hitting tips for boosting online conversion rates

Five hard-hitting tips for boosting online conversion rates

8y Robert Mening

Five hard-hitting tips for boosting online convers...

The web doesn’t have a traffic problem, but it has a conversion problem. Read More...

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American Apparel: driving customer centricity in an omnichannel world

American Apparel: driving customer centricity in an omnichannel world

8y Sophie Loras

American Apparel: driving customer centricity in a...

American Apparel's chief digital officer discussed the future of retail, the importance of delivering value to the consumer, and strategies for an IoT...

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Ad buying: a glossary of key terms and acronyms

Ad buying: a glossary of key terms and acronyms

8y Mike O'Brien

Ad buying: a glossary of key terms and acronyms

For beginners, buying ads can be a confusing labyrinth of jargon and acronyms. To help you make sense of them, we've compiled this (we hope) helpful g...

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14 ecommerce best practice lessons from Schuh's website

14 ecommerce best practice lessons from Schuh's website

8y Graham Charlton

14 ecommerce best practice lessons from Schuh's we...

When writing about ecommerce, there are a number websites I can rely on for best practice examples to use. One of these is Schuh.  Whether its example...

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Formulating a credible go-to market strategy for your mobile site or app

Formulating a credible go-to market strategy for your mobile site or app

8y Andy Favell

Formulating a credible go-to market strategy for y...

Planning and budgeting for your promotional campaign at the very start of your mobile project is critical to success. Read More...

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How to take your geo-fences to the next level

How to take your geo-fences to the next level

8y Benjamin Spiegel

How to take your geo-fences to the next level

Geo-fencing has become more sophisticated, but how can marketers break out of static fences and cast a wider net to reach mobile users more effectivel...

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How you can use social to reach consumers at micro moments

How you can use social to reach consumers at micro moments

8y Angie Pascale

How you can use social to reach consumers at micro...

Marketers can use social media to engage users and connect with consumers during brief, yet influential micro moments. Read More...

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Five ways to boost your conversion rate without wasting ad budget

Five ways to boost your conversion rate without wasting ad budget

8y Tim Nichols

Five ways to boost your conversion rate without wa...

Improve the conversion rate of your ads and maximize profits without draining your entire ad budget. Read More...

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Friends and foes: using sales to help fail-proof your marketing automation

Friends and foes: using sales to help fail-proof your marketing automation

8y Kevin Miller

Friends and foes: using sales to help fail-proof y...

By successfully joining forces with the sales team, marketers can take better advantage of marketing automation platform technology for more efficient...

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Getting off to a fast start, marketing style

Getting off to a fast start, marketing style

8y Ellen Valentine

Getting off to a fast start, marketing style

How can using a "fast start" model refine the execution of your marketing strategy? Read More...

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Three digital dilemmas that are really opportunities

Three digital dilemmas that are really opportunities

8y Catherine Magoffin

Three digital dilemmas that are really opportuniti...

Marketers can begin to work on solutions to achieve new levels of consumer value, satisfaction, and engagement by addressing these three digital dilem...

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Three ways to grow your total customer community

Three ways to grow your total customer community

8y Dave Evans

Three ways to grow your total customer community

Experts predict that there will be a greater emphasis on social business this year, thus making it more imperative for marketers to cultivate strong c...

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Reviving sluggish sales with email personalization

Reviving sluggish sales with email personalization

8y Guest Writer

Reviving sluggish sales with email personalization

By using personalization in the emails that are sent, retail marketers can grow their consumer base and ultimately increase ecommerce revenue. Read Mo...

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How do Facebook’s ads drive search traffic?

How do Facebook’s ads drive search traffic?

8y Kevin Lee

How do Facebook’s ads drive search traffic?

How do Facebook’s ads drive search traffic? Read More...

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Why e-commerce brands need native apps

Why e-commerce brands need native apps

8y Yuyu Chen

Why e-commerce brands need native apps

Thanks to HTML5 and other advanced mobile technologies, browser-based apps can now function like native apps and reduce the barrier of downloads. Howe...

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Six ways to improve value and trust for your brand's website

Six ways to improve value and trust for your brand's website

8y Tamar Weinberg

Six ways to improve value and trust for your brand...

A brand's vitality is contingent upon its ability to exhibit value and maintain the trust of consumers, as this will ultimately drive conversions. Use...

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Optimization key to Indonesian success for mobile and video in 2016

Optimization key to Indonesian success for mobile and video in 2016

8y Safitri Sri

Optimization key to Indonesian success for mobile ...

As we enter into 2016, location-based advertising (LBA), video, e-commerce, and mobile apps are digital trends that will continue to evolve in Indones...

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How retailers can use video for their e-commerce sites

How retailers can use video for their e-commerce sites

8y Yuyu Chen

How retailers can use video for their e-commerce s...

By exploring three different approaches to video purpose, marketers can understand how to best employ the right content style to the appropriate brand...

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How Google's AMP accelerates content marketing

How Google's AMP accelerates content marketing

8y Kevin Lee

How Google's AMP accelerates content marketing

What is the purpose of Google's Accelerated Mobile Pages (AMP) initiative? How will this new publishing system influence content marketing efforts? Re...

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How online and offline will dominate retail in Asia in 2016

How online and offline will dominate retail in Asia in 2016

8y Ohad Hecht

How online and offline will dominate retail in Asi...

Innovations in technology are predicted to make progressive strides related to online and offline commerce, thus improving the retail experience signi...

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Five signs your brand isn't as multichannel as it should be

Five signs your brand isn't as multichannel as it should be

8y Guest Writer

Five signs your brand isn't as multichannel as it ...

In this new world of hyper-connected consumers, creating a seamless multichannel experience is critical. Improve how your brand engages with its cust...

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Spotlight on: GrubHub's Barbara Martin Coppola

Spotlight on: GrubHub's Barbara Martin Coppola

8y Yuyu Chen

Spotlight on: GrubHub's Barbara Martin Coppola

Barbara Martin Coppola shares her vision for GrubHub, as well the experiences at Samsung and Google that helped her reach the coveted status of CMO. R...

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