Conversion

Twitter Money

Twitter Offers Conversion Tracking Tool to Measure ROI

Feb 27, 2015 - Twitter has launched two new conversion tracking features to its analytics toolkit in an attempt to help brands measure a Promoted Tweet campaign's ROI. Comments

Do You Suck at Reporting?

return-on-investment Feb 8, 2015 - Columnist Zac Martin gives his tips for better reporting on return on investment (ROI). Comments

New(er) Low-Cost Website Testing Tools

website-testing Dec 9, 2014 - Testing is extremely important to the success of any marketing campaign. Here is a selection of several tools to help you test your website effectively. Comments

No Need for Rogue Mobile

mobilephone77 Nov 12, 2014 - Mobile marketing best practices begin with setting solid goals and determining how to best measure. Comments

Can Pinterest Make Your Small Business Bigger?

pinterest-alt Oct 24, 2014 - Pinterest's head of online sales and operations has four tips for leveraging the platform to push your brand’s products. Comments

Mobile Native Advertising Yields the Biggest Wins [Ad Week]

shutterstock-211893502 Oct 2, 2014 - Experts from Rubicon Project, InMobi, Business Insider, and Heineken discuss the native advertising opportunities around mobile and how these can lead to increased conversion. Comments

Adobe EchoSign Campaign Goes Retro to Attract Print-Reliant Businesses

es-social-paper Sep 26, 2014 - The new Goodby Silverstein campaign is taking over business media with spooky graphics in an effort to attract businesses to its e-signature software EchoSign. Comments

Mobile Payments Take a Bold New Place In Equation

Mastercard is introducing a raft of new mobile payment technologies edit Sep 17, 2014 - The mobile payment arena is becoming more prevalent than it has ever been. Should your company integrate a mobile payment solution into its system? Comments

The 5 Most Common Misconceptions on Attribution

attribution Sep 17, 2014 - Marketing attribution is vital to any company looking to understand the sales cycle. But before marketers dive in, they should be aware of these five misconceptions. Comments

Data Must Drive Your 2015 Digital Marketing Planning

imd-datafeeds-report-april2014 Sep 17, 2014 - Data gathering, analysis, activation, and benchmarking are key to making sure that your email programs are as strong as they can be. Comments

YouTube Drives More Sales Than Other Social Media Platforms [Study]

youtube-logo Sep 16, 2014 - A recent study of paid social media finds that YouTube is more effective at both introducing customers to products and converting sales than any other social platform. Comments

Conversion Rate Optimization: The Biggest Failure on the Web?

conversion-optimization Sep 16, 2014 - Conversion rate optimization can significantly increase the sales and effectiveness of an online campaign. So why are so many marketers getting it wrong? Comments

Who's Driving Your Content Strategy?

Content Sep 16, 2014 - Thinking broadly about sourcing your content, as well as taking a customer-focused approach, can drive performance. Comments

Converting on Facebook: Why Losing Like-Gate Doesn’t Really Matter

facebook-mobile-blue Aug 22, 2014 - Marketers must remain user-centric in order to earn conversions on Facebook. Posts that generate the most interaction and engagement will be the ones that see the highest reach. Comments

Everything You Need to Know About Finding and Nurturing Leads

shutterstock-154962107 Aug 20, 2014 - A comprehensive look at what you need to know to find and nurture leads effectively. With the help of marketing automation systems, you can increase your lead generation significantly. Comments

Mastering the PPC Challenge: Break-Even CPC and More [#CZLSF]

PPC Aug 14, 2014 - At the "Mastering the PPC Challenge" session at ClickZ Live San Francisco, we covered one of the biggest challenges for PPC marketers: getting on top and staying there. Comments

What Visitors Want: 13 Tools for Collecting Feedback on Your Site

vistor-feedback Aug 5, 2014 - One of the best ways to discover how you can better your website is by asking your visitors what they want to see. Here are several tools that allow you to gather feedback from your visitors easily and effectively. Comments

How to Make Funny Videos Without Becoming the Laughing Stock of the Internet

shutterstock-161305277 Jul 31, 2014 - Humor is a potentially powerful weapon in a brand’s arsenal, but they must be savvy when they wield it in video form. That means in part creating relatable content that isn't too long and tells a brand’s story. Comments

7 Sessions You Don’t Want to Miss at ClickZ Live San Francisco

A view of the Golden Gate Bridge in San Francisco Jul 28, 2014 - This year's ClickZ Live includes exciting and informative sessions on a range of topics, from data-driven marketing and display advertising to social innovation and next-generation search. Comments

Sequencing Ads More Effective Than Call-to-Action Messages [Study]

sequencingads Jul 15, 2014 - A joint study by Facebook, Adaptly, and Refinery29 shows that sequencing ads result in more conversions than call-to-action (CTA) messages. So how can marketers improve their sequencing ad strategy? Comments

Starting With the Fundamentals - Why Small Marketing Has to Precede BIG Marketing

small-fish-big-fish Jul 9, 2014 - Although it can seem like a good idea to go for big marketing tactics right away, you must make sure your small marketing is effective before you make that leap. Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

A Buyer's Guide to Affiliate Management Software

A Buyer's Guide to Affiliate Management Software
Manage your performance marketing with the right solution. Choose a platform that will mutually empower advertisers and media partners!

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

WEBINARS

Jobs

    • Product Manager - Contract position
      Product Manager - Contract position (Wiley Publishing) - HobokenThis position can be located in either Hoboken, NJ or Indianapolis, IN. We are...
    • Manager of Online Advertising
      Manager of Online Advertising (Connections Education) - ColumbiaCompany Summary: Connections Education is a leading provider of high-quality, highly...
    • SEO Manager
      SEO Manager (Ziff Davis) - New YorkAre you an experienced digital marketer with enterprise level SEO experience that wakes up in the morning thinking...