Conversion funnel

Funnel

Single View of the Funnel vs. Single Funnel

Oct 6, 2014 - There's a big difference between a single view of the sales funnel, where marketing and sales work closely but separately, and a single funnel, where the two teams are blended together seamlessly. Comments

Beyond Tweets: How Social and CRM Are Joining Forces

shutterstock-159960029 Sep 30, 2014 - By combining social media marketing with CRM, you can go from just attracting attention to actually making money. How can social and CRM work together for you? Comments

YouTube Drives More Sales Than Other Social Media Platforms [Study]

youtube-logo Sep 16, 2014 - A recent study of paid social media finds that YouTube is more effective at both introducing customers to products and converting sales than any other social platform. Comments

Conversion Rate Optimization: The Biggest Failure on the Web?

conversion-optimization Sep 16, 2014 - Conversion rate optimization can significantly increase the sales and effectiveness of an online campaign. So why are so many marketers getting it wrong? Comments

Who's Driving Your Content Strategy?

Content Sep 16, 2014 - Thinking broadly about sourcing your content, as well as taking a customer-focused approach, can drive performance. Comments

Everything You Need to Know About Finding and Nurturing Leads

shutterstock-154962107 Aug 20, 2014 - A comprehensive look at what you need to know to find and nurture leads effectively. With the help of marketing automation systems, you can increase your lead generation significantly. Comments

Finding ROI in B2B Marketing Can Feel Like Pushing Water Uphill

uphill-roi Aug 19, 2014 - B2B marketers often have trouble finding campaign ROI because their marketing and sales departments aren't fully integrated and because their lead information isn't properly tracked. Here are some tips for getting solid ROI in a B2B environment. Comments

5 Content Marketing FAILS! You’re Probably Making

stamp-fail Aug 19, 2014 - There are hundreds of content marketing "fails" that could occur in your program, but these are five of the top offenders. If you address these, you will be able to vastly improve your content marketing efforts. Comments

Letting Your Leads Choose Their Own Adventure With Dynamic CTAs

choose-your-own-adventure-1 Aug 7, 2014 - By employing a "Choose Your Own Adventure" technique with your calls to action, consumers will be able to feel that they made the choice to continue down the sales funnel on their own, instead of being forced into it. Comments

5 Tactics to Boost the Quality of Your Inbound Marketing Leads

lead-quality-inbound-marketing Jul 16, 2014 - Quality leads are much more likely to result in conversions. Here are a few ways to ensure you are attracting the highest-quality leads with your content marketing. Comments

The 1 Thing Smart Companies Do to Focus on Hot Leads

leads-shutterstock-165694019 May 19, 2014 - Lead prioritization is extremely important in ensuring the success of a company's lead nurturing program. Comments

Let’s Get Practical With the Convergence of Marketing and Ad Tech

automation-shutterstock-136061006 May 5, 2014 - There's a lot of hype surrounding Oracle's acquisition of BlueKai. However, here are a few immediate implications to marketers. Comments

Autonomy and the Free Will to Convert

choice-iw Apr 29, 2014 - Even though it is your goal as a marketer to get customers to complete a conversion action, you must allow them to maintain a sense of control over their decision-making process. Comments

Are Digital Dead Ends Sabotaging Your Conversion Rates?

digital-dead-end Apr 24, 2014 - By conducting a site audit as if you were an outside user, you can identify the dead ends in your website, fix them, and improve your conversion rates. Comments

6 Ways to Supercharge Your Content Marketing Offers

content Apr 23, 2014 - These tactics, which include incorporating in-PDF social sharing and making marketing mobile-friendly, can help you maximize the results you see from your content marketing offers. Comments

3 Actionable Ways for PR Pros to Measure Better

pr-measurement Apr 15, 2014 - PR pros can and should use data tools to start measuring more effectively. The use of data could transform PR into something accountable and actionable and give PR a seat at the strategy table. Comments

#CLZNY: B2B Case Study on Tensions and Reality of E-Business Integration

Concept image of integration Apr 8, 2014 - A candid look at the experiences and lessons learned from the website redesign and launch of a B2B company, including the original plan, the challenges that occurred, and the maintenance of collaboration. Comments

Why You Can't Get Those Numbers Today (and How You Can Tomorrow)

numbers-random Apr 7, 2014 - Why can't you get the numbers? It's not because the measurement application can't do it - it's because developers are busy with other things. If you can coordinate closely with your analytics experts and your developers, you will then be in a position... Comments

Why the BlueKai Acquisition by Oracle Is a Big Deal for Programmatic Marketers

Oracle logo Mar 28, 2014 - With the acquisition of BlueKai and its data, Oracle's Eloqua is going to be a much more powerful platform - a bridge is being built over the prospecting-nurturing gap and that's a big deal for marketers. Comments

"Funnel" and "Lead" Aren’t Right for B2B

b2beacon-nofunnel Feb 3, 2014 - For B2B, the funnel model doesn’t make sense and you shouldn’t focus on individuals (leads). Instead, use a new model that covers all phases of a continuous, looping journey and track engagement of companies as your customers. Comments

Use Social Media to Flip the Sales and Marketing Funnel

funnels Jan 27, 2014 - Social media can be used to flip the sales and marketing funnel and prompt customers to do much of the marketing and sales for your brand. Comments

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