Mobile customer lifecycle management in 2019: How to reach the hyperconnected

Mobile Mobile customer lifecycle management in 2019: How to reach the hyperconnected

5y Almitra Karnik

Mobile customer lifecycle management in 2019: How ...

Today’s consumers spend an average of three hours and 43 minutes a day on their mobile devices. How do we reach all these hyperconnected users in 2019...

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Customer intent in the nonlinear modern marketing funnel

Digital Marketing Customer intent in the nonlinear modern marketing funnel

5y Brian Solis

Customer intent in the nonlinear modern marketing ...

Google looked at thousands of users’ clickstreams and found the modern funnel is fragmented, mobile, nonlinear. How tech gives insight into customer i...

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How to use purchase intent for more effective keyword search

How to use purchase intent for more effective keyword search

8y Motoko Hunt

How to use purchase intent for more effective keyw...

If you think the lowly keyword is dead, think again. Good research can help a business position itself with the the right content to engage the audien...

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Six things you should be measuring on your app

Six things you should be measuring on your app

8y Mike O'Brien

Six things you should be measuring on your app

When it comes to your app, what should you be measuring? Here are six places to start. We’ve recently touted native apps and hybrid apps. Social...

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The face of omnichannel in APAC: Spotlight on Decathlon's Clarence Chew

The face of omnichannel in APAC: Spotlight on Decathlon's Clarence Chew

8y Sophie Loras

The face of omnichannel in APAC: Spotlight on Deca...

Established retail sports giant Decathlon has given its Singaporean team free reign to implement an omnichannel strategy, and Clarence Chew is the man...

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Five ways to boost your conversion rate without wasting ad budget

Five ways to boost your conversion rate without wasting ad budget

8y Tim Nichols

Five ways to boost your conversion rate without wa...

Improve the conversion rate of your ads and maximize profits without draining your entire ad budget. Read More...

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Friends and foes: using sales to help fail-proof your marketing automation

Friends and foes: using sales to help fail-proof your marketing automation

8y Kevin Miller

Friends and foes: using sales to help fail-proof y...

By successfully joining forces with the sales team, marketers can take better advantage of marketing automation platform technology for more efficient...

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Getting off to a fast start, marketing style

Getting off to a fast start, marketing style

8y Ellen Valentine

Getting off to a fast start, marketing style

How can using a "fast start" model refine the execution of your marketing strategy? Read More...

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Three ways to grow your total customer community

Three ways to grow your total customer community

8y Dave Evans

Three ways to grow your total customer community

Experts predict that there will be a greater emphasis on social business this year, thus making it more imperative for marketers to cultivate strong c...

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Six ways to improve value and trust for your brand's website

Six ways to improve value and trust for your brand's website

8y Tamar Weinberg

Six ways to improve value and trust for your brand...

A brand's vitality is contingent upon its ability to exhibit value and maintain the trust of consumers, as this will ultimately drive conversions. Use...

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Five ways to overcome the media buyer blues

Five ways to overcome the media buyer blues

8y Tim Nichols

Five ways to overcome the media buyer blues

Sometimes knowing the right decisions to make as a media buyer can be difficult, but implementing these five basic strategies will drive any campaign ...

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Meeting consumers on their turf: the value of social media in search marketing

Meeting consumers on their turf: the value of social media in search marketing

8y Dave Lloyd

Meeting consumers on their turf: the value of soci...

Understanding the reciprocative relationship between search and content marketing will help brands effectively target and engage with consumers across...

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Wake up brands! Why content is everything

Wake up brands! Why content is everything

8y Benjamin Spiegel

Wake up brands! Why content is everything

Though marketers are aware that "content is king," brands that underestimate the value of consumer insights will fail to create and publish anything o...

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Cracking the code: CMOs, measurement, and metrics

Cracking the code: CMOs, measurement, and metrics

8y Sanjay Dholakia

Cracking the code: CMOs, measurement, and metrics

Although technological advances have simplified evaluating metrics and quantifying data from campaigns, it's still a complicated process. How should m...

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Being 'social' helped brands win on Cyber Monday

Being 'social' helped brands win on Cyber Monday

8y Mike O'Brien

Being 'social' helped brands win on Cyber Monday

Social media isn't known for being the best driver of ROI, but it's still played a big role in the success of Cyber Monday - the biggest online shoppi...

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Social display mutations work for advertisers

Social display mutations work for advertisers

8y Susan Kuchinskas

Social display mutations work for advertisers

Social media display combines the DNA of traditional display advertising with unique properties of the various social platforms in which it's incubati...

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Technology and innovation open new opportunities for O2O retail, starting in Asia

Technology and innovation open new opportunities for O2O retail, starting in Asia

8y Ohad Hecht

Technology and innovation open new opportunities f...

New technology, like Google's Physical Web, combined with other e-commerce innovations from Asia, signify the evolution of O2O as a dominant force wit...

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Building brand advocates in a connected world

Building brand advocates in a connected world

8y Dave Evans

Building brand advocates in a connected world

To create brand advocates and ultimately increase conversion efficiency, connect and engage with audiences by leveraging social media platforms such a...

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Staying relevant in a mobile, multichannel, data-driven world

Staying relevant in a mobile, multichannel, data-driven world

8y Nellie Chan

Staying relevant in a mobile, multichannel, data-d...

In a digital world of ongoing change, lead nurturing, segmentation, and the effective creation of quality content are essential in order to help your ...

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Search and social media: a look at current trends in digital storytelling

Search and social media: a look at current trends in digital storytelling

8y Kevin Lee

Search and social media: a look at current trends ...

How can advertisers use search and social media to effectively communicate brand narratives? These current trends in storytelling can optimize your di...

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A beginner's guide to better measuring social ROI

A beginner's guide to better measuring social ROI

8y Himanshu Sareen

A beginner's guide to better measuring social ROI

Since platforms like Facebook and Twitter are considered critical assets to modern campaign strategy, marketers can use these tactics to effectively t...

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How to fix a leaky lead funnel with proper scoring

How to fix a leaky lead funnel with proper scoring

8y Kevin Miller

How to fix a leaky lead funnel with proper scoring

Marketers can successfully manage potential leads and improve lead scoring by coordinating with sales teams and optimizing integrated CRM and marketin...

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How to analyze big data to enhance the purchase journey

How to analyze big data to enhance the purchase journey

8y Nellie Chan

How to analyze big data to enhance the purchase jo...

Big data can be overwhelming. Here is how to use predictive lead scoring and persona-based marketing to analyze big data to drive business. Read More...

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How Asia Leads Innovative Shopping Experiences

How Asia Leads Innovative Shopping Experiences

8y Ohad Hecht

How Asia Leads Innovative Shopping Experiences

Innovation in Asia has resulted in retailers creating e-commerce environments that can cater to consumers' needs, in order to yield positive and ultim...

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3 Ways to Grow Your Opt-In Email List for Free

3 Ways to Grow Your Opt-In Email List for Free

9y Jeanne Jennings

3 Ways to Grow Your Opt-In Email List for Free

Did you know there are ways to optimize your email marketing strategy for free? These three solutions will help the growth of your opt-in email list f...

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Stay Out of the Weeds: Plan Your Analytics Before Planting Your Code

Stay Out of the Weeds: Plan Your Analytics Before Planting Your Code

9y Andrew Edwards

Stay Out of the Weeds: Plan Your Analytics Before ...

When updating and optimizing analytics functions the final product is only as good as the preparation. These insights can help you execute an effectiv...

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The Ultimate Marketing Plan: Revisited

The Ultimate Marketing Plan: Revisited

9y Ohad Hecht

The Ultimate Marketing Plan: Revisited

Summer isn't over yet, but now is the time to start planning your marketing strategy for the year ahead. Read More...

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