Marketing News & Expert Advice

Conversion funnel

PPC for Brand Impact

Sep 27, 2013 - The concept of using PPC for branding can make some advertisers uneasy, especially if they have been focused on chasing the conversion, CPAs, and strict ROIs. However, PPC can be very effective for branding, rebranding, and generating awareness of a business, product, or promotion. Comments

Matthew Kumin | Publishing

Optimize Content Marketing for Conversions and Brand Credibility

Sep 23, 2013 - It’s standard practice in content marketing to say 'brands must act like publishers'. But many brands ask: What kind of publisher? One model won’t work for all B2C and B2B businesses. So it’s key for content marketers to find the right publisher analogy... Comments

Hari Shankar | Analyzing Customer Data

Revisiting the Funnel – A Practical Application

Mar 9, 2011 - Applying the funnel to an American airline that uses paid search to drive demand to its booking engine across Asia. Comments

Hari Shankar | Analyzing Customer Data

Using Conversion Funnel to Analyse Digital Campaign Effectiveness

Jan 20, 2011 - An approach for marketers to track, measure, and analyse their visitors' journeys. Comments

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November 4-7, 2013

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February 10-13, 2014

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WEBINARS

Link Building FAQ's
October 8, 2013

1:00pm ET / 10:00am PT
5 Ways Digital Marketing Agencies Use Call Tracking to Grow Their Business
October 15, 2013

1:00pm ET / 10:00am PT
Preparing for the Mobile Majority: How to Win When Mobile Matters Most
October 17, 2013

1:00pm ET / 10:00am PT

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A retailer's guide to the "right way" for personalised web experiences
Sitecore
October 02, 2013
Seven Questions Every Advertiser Should Ask About Ad Performance
Quantcast
October 01, 2013
Adapt marketing for multiple devices
Sitecore
September 23, 2013

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