Content Through the Marketing Funnel
Asia

Content Through the Marketing Funnel

9y Nellie Chan

Content Through the Marketing Funnel

LinkedIn's Nellie Chan outlines the step-by-step process to better content through the marketing funnel. At its core, marketing is about relationships...

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Optimize the Buyer Journey with Respectful Retargeting
Marketing

Optimize the Buyer Journey with Respectful Retargeting

9y Guest

Optimize the Buyer Journey with Respectful Retarge...

Retargeting has traditionally been about who's converted and who hasn't. But with the amount of available data, marketers now have to take a lot more ...

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How to Break Out of the Funnel
Data insights

How to Break Out of the Funnel

9y Joe Ayyoub

How to Break Out of the Funnel

Don't get stuck in this traditional paradigm. Use cross-channel data for a more holistic understanding of attribution. Read More...

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Five Social Actions that can Help You Convert
Social

Five Social Actions that can Help You Convert

9y Himanshu Sareen

Five Social Actions that can Help You Convert

Gone are the days when word of mouth meant consumers telling their friends and family about you. Social has changed that, so things like funneling, vi...

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12 Add-Ons When Setting Up Google Analytics
Analytics

12 Add-Ons When Setting Up Google Analytics

9y Zac Martin

12 Add-Ons When Setting Up Google Analytics

Google Analytics is useful, and it's free, but getting the most out of this tool can be enhanced with the following tips. Read More...

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UGC Is the Key to Instagram Success [Study]
Social

UGC Is the Key to Instagram Success [Study]

9y Mike O'Brien

UGC Is the Key to Instagram Success [Study]

User generated content on Instagram is a goldmine that not nearly enough brands are utilizing, according to new research from digital think tank L2. R...

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5 Ways to Maximize ROI With Custom Audiences
Marketing

5 Ways to Maximize ROI With Custom Audiences

9y Kevin Lee

5 Ways to Maximize ROI With Custom Audiences

The cookie era is ending and marketers need to jump on board with custom audience targeting. Here are five ways to maximize your ROI with this strateg...

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What the Traditional Marketing Funnel Doesn’t Tell You!
Analytics

What the Traditional Marketing Funnel Doesn’t Tell You!

9y Pelin Thorogood

What the Traditional Marketing Funnel Doesn’t Tell...

An updated marketing funnel can give marketers a leg up for last-minute Mother's Day promotions. Read More...

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Increase the Persuasive Momentum of Your Conversion Funnels
Acquisition

Increase the Persuasive Momentum of Your Conversion Funnels

9y Bryan Eisenberg

Increase the Persuasive Momentum of Your Conversio...

Creating persuasive momentum means you can align your customers' goals with your brand's own goals, therefore moving them further down the conversion ...

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The Power of Persuasion: ABCs of Leveraging Personas for Search Success [#CZLNY]
Conference Coverage

The Power of Persuasion: ABCs of Leveraging Personas for Search Success [#C...

9y Jessica Lee

The Power of Persuasion: ABCs of Leveraging Person...

During his session at ClickZ Live New York, Grant Simmons of Homes.com chatted about the value of personas in achieving search success. Read More...

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Is CRO a Dead End?
Acquisition

Is CRO a Dead End?

9y Bryan Eisenberg

Is CRO a Dead End?

Is conversion rate optimization, in its current state, truly a sustainable and effective strategy? Read More...

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Twitter Offers Conversion Tracking Tool to Measure ROI
Acquisition

Twitter Offers Conversion Tracking Tool to Measure ROI

9y Emily Alford

Twitter Offers Conversion Tracking Tool to Measure...

Twitter has launched two new conversion tracking features to its analytics toolkit in an attempt to help brands measure a Promoted Tweet campaign's RO...

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Marketing and Sales to Merge in 3 Years
Ad Industry Metrics

Marketing and Sales to Merge in 3 Years

9y Emily Alford

Marketing and Sales to Merge in 3 Years

A recent study by Marketo and The Economist found that the majority of marketers feel their positions will encompass sales in the near future. Read Mo...

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Big Data and the CMO: Only the Tech-Savvy Survive
Data insights

Big Data and the CMO: Only the Tech-Savvy Survive

9y Emily Alford

Big Data and the CMO: Only the Tech-Savvy Survive

As chief marketing officers (CMOs) spend more of their budgets than ever before on data and technology, the line between CMO and chief intelligence of...

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How Should SaaS Companies Measure Lead Source ROI?
Automation

How Should SaaS Companies Measure Lead Source ROI?

9y Christian Nahas

How Should SaaS Companies Measure Lead Source ROI?

Marketing automation systems can allow companies to see the full picture of how their leads are translating into return on investment. Read More...

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4 Ways to Ramp Up Mid-Funnel Content Creation
Marketing

4 Ways to Ramp Up Mid-Funnel Content Creation

9y Kevin Lee

4 Ways to Ramp Up Mid-Funnel Content Creation

Many marketers think to focus on attracting leads with content like blog posts and social media messages, but what about content for consumers who hav...

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It’s OVER, the Internet IS Broken
Marketing

It’s OVER, the Internet IS Broken

9y Chris Copeland

It’s OVER, the Internet IS Broken

No, a celebrity photo didn't break the Internet, but it is changed forever. Read on to discover how. Read More...

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3 Opportunities for Marketing Automation Providers in 2015
Automation

3 Opportunities for Marketing Automation Providers in 2015

9y Ben Plomion

3 Opportunities for Marketing Automation Providers...

If marketing automation vendors capitalize on these opportunities, automation software could go from a "nice-to-have" tool to a "must-have" technology...

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5 Reasons Sales Teams Should Embrace Marketing Automation
Automation

5 Reasons Sales Teams Should Embrace Marketing Automation

9y Stephanie Miller

5 Reasons Sales Teams Should Embrace Marketing Aut...

Automation tools allow marketers to spend less time guessing and more time attracting and nurturing prospects, something that directly benefits the sa...

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Single View of the Funnel vs. Single Funnel
Automation

Single View of the Funnel vs. Single Funnel

10y Christian Nahas

Single View of the Funnel vs. Single Funnel

There's a big difference between a single view of the sales funnel, where marketing and sales work closely but separately, and a single funnel, where ...

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Beyond Tweets: How Social and CRM Are Joining Forces
Automation

Beyond Tweets: How Social and CRM Are Joining Forces

10y Ramon Ray

Beyond Tweets: How Social and CRM Are Joining Forc...

By combining social media marketing with CRM, you can go from just attracting attention to actually making money. How can social and CRM work together...

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YouTube Drives More Sales Than Other Social Media Platforms [Study]
Media

YouTube Drives More Sales Than Other Social Media Platforms [Study]

10y Emily Alford

YouTube Drives More Sales Than Other Social Media ...

A recent study of paid social media finds that YouTube is more effective at both introducing customers to products and converting sales than any other...

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Conversion Rate Optimization: The Biggest Failure on the Web?
Acquisition

Conversion Rate Optimization: The Biggest Failure on the Web?

10y Tim Ash

Conversion Rate Optimization: The Biggest Failure ...

Conversion rate optimization can significantly increase the sales and effectiveness of an online campaign. So why are so many marketers getting it wro...

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Who's Driving Your Content Strategy?
Marketing

Who's Driving Your Content Strategy?

10y Marko Muellner

Who's Driving Your Content Strategy?

Thinking broadly about sourcing your content, as well as taking a customer-focused approach, can drive performance. Read More...

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Everything You Need to Know About Finding and Nurturing Leads
Automation

Everything You Need to Know About Finding and Nurturing Leads

10y Ben Plomion

Everything You Need to Know About Finding and Nurt...

A comprehensive look at what you need to know to find and nurture leads effectively. With the help of marketing automation systems, you can increase y...

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Finding ROI in B2B Marketing Can Feel Like Pushing Water Uphill
Automation

Finding ROI in B2B Marketing Can Feel Like Pushing Water Uphill

10y Kevin Miller

Finding ROI in B2B Marketing Can Feel Like Pushing...

B2B marketers often have trouble finding campaign ROI because their marketing and sales departments aren't fully integrated and because their lead inf...

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5 Content Marketing FAILS! You’re Probably Making
Marketing

5 Content Marketing FAILS! You’re Probably Making

10y Luke Summerfield

5 Content Marketing FAILS! You’re Probably Making

There are hundreds of content marketing "fails" that could occur in your program, but these are five of the top offenders. If you address these, you w...

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