LinkedIn's Nellie Chan outlines the step-by-step process to better content through the marketing funnel. At its core, marketing is about relationships...
View articleRetargeting has traditionally been about who's converted and who hasn't. But with the amount of available data, marketers now have to take a lot more ...
View articleDon't get stuck in this traditional paradigm. Use cross-channel data for a more holistic understanding of attribution. Read More...
View articleGone are the days when word of mouth meant consumers telling their friends and family about you. Social has changed that, so things like funneling, vi...
View articleGoogle Analytics is useful, and it's free, but getting the most out of this tool can be enhanced with the following tips. Read More...
View articleUser generated content on Instagram is a goldmine that not nearly enough brands are utilizing, according to new research from digital think tank L2. R...
View articleThe cookie era is ending and marketers need to jump on board with custom audience targeting. Here are five ways to maximize your ROI with this strateg...
View articleAn updated marketing funnel can give marketers a leg up for last-minute Mother's Day promotions. Read More...
View articleCreating persuasive momentum means you can align your customers' goals with your brand's own goals, therefore moving them further down the conversion ...
View articleDuring his session at ClickZ Live New York, Grant Simmons of Homes.com chatted about the value of personas in achieving search success. Read More...
View articleIs conversion rate optimization, in its current state, truly a sustainable and effective strategy? Read More...
View articleTwitter has launched two new conversion tracking features to its analytics toolkit in an attempt to help brands measure a Promoted Tweet campaign's RO...
View articleA recent study by Marketo and The Economist found that the majority of marketers feel their positions will encompass sales in the near future. Read Mo...
View articleAs chief marketing officers (CMOs) spend more of their budgets than ever before on data and technology, the line between CMO and chief intelligence of...
View articleMarketing automation systems can allow companies to see the full picture of how their leads are translating into return on investment. Read More...
View articleMany marketers think to focus on attracting leads with content like blog posts and social media messages, but what about content for consumers who hav...
View articleNo, a celebrity photo didn't break the Internet, but it is changed forever. Read on to discover how. Read More...
View articleIf marketing automation vendors capitalize on these opportunities, automation software could go from a "nice-to-have" tool to a "must-have" technology...
View articleAutomation tools allow marketers to spend less time guessing and more time attracting and nurturing prospects, something that directly benefits the sa...
View articleThere's a big difference between a single view of the sales funnel, where marketing and sales work closely but separately, and a single funnel, where ...
View articleBy combining social media marketing with CRM, you can go from just attracting attention to actually making money. How can social and CRM work together...
View articleA recent study of paid social media finds that YouTube is more effective at both introducing customers to products and converting sales than any other...
View articleConversion rate optimization can significantly increase the sales and effectiveness of an online campaign. So why are so many marketers getting it wro...
View articleThinking broadly about sourcing your content, as well as taking a customer-focused approach, can drive performance. Read More...
View articleA comprehensive look at what you need to know to find and nurture leads effectively. With the help of marketing automation systems, you can increase y...
View articleB2B marketers often have trouble finding campaign ROI because their marketing and sales departments aren't fully integrated and because their lead inf...
View articleThere are hundreds of content marketing "fails" that could occur in your program, but these are five of the top offenders. If you address these, you w...
View article