Three ways digital marketers can use data to defeat ad blocking in 2016
Media

Three ways digital marketers can use data to defeat ad blocking in 2016

8y Pelin Thorogood

Three ways digital marketers can use data to defea...

While ad block software may appear to hinder the publishing efforts, digital marketers can collect and use customer data to avoid it. Read More...

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Five ways to overcome the media buyer blues
Media

Five ways to overcome the media buyer blues

8y Tim Nichols

Five ways to overcome the media buyer blues

Sometimes knowing the right decisions to make as a media buyer can be difficult, but implementing these five basic strategies will drive any campaign ...

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Meeting consumers on their turf: the value of social media in search marketing
Search

Meeting consumers on their turf: the value of social media in search market...

8y Dave Lloyd

Meeting consumers on their turf: the value of soci...

Understanding the reciprocative relationship between search and content marketing will help brands effectively target and engage with consumers across...

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Mercedes-Benz and Myer share their secrets for winning holiday content
Media

Mercedes-Benz and Myer share their secrets for winning holiday content

8y Tessa Wegert

Mercedes-Benz and Myer share their secrets for win...

The success of Mercedes-Benz's and Myer's 2015 holiday marketing campaigns exemplifies the benefits of using online video ads in conjunction with cros...

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How top email marketers defend value by ensuring trust
Email

How top email marketers defend value by ensuring trust

8y Scott Roth

How top email marketers defend value by ensuring t...

Email programs able to successfully engage with consumers are vulnerable to exploitation by cyber criminals, so brands must go above and beyond to ens...

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How to identify your mobile audience and their needs
Media

How to identify your mobile audience and their needs

8y Andy Favell

How to identify your mobile audience and their nee...

Before prototyping or redesigning mobile apps or sites, collate and analyze data from your website, social media, and surveys to determine who your cu...

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The missing 98 percent: why offline attribution matters
Display Advertising

The missing 98 percent: why offline attribution matters

8y Kevin Lee

The missing 98 percent: why offline attribution ma...

Using data to measure offline behavior is essential to closing the huge gap between display media and sales. Read More...

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A beginner's guide to display advertising
Display Advertising

A beginner's guide to display advertising

8y Mike O'Brien

A beginner's guide to display advertising

Native ads are sometimes content marketing, and sometimes display ads, though display ads can come in various forms. Um. What? We break down display a...

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The home stretch: 12 easy ways to improve end of the year results
Marketing

The home stretch: 12 easy ways to improve end of the year results

8y Robin Neifield

The home stretch: 12 easy ways to improve end of t...

'Tis the season for holiday marketing! Though the Q4 roll out has already begun, it's never too late to optimize campaigns. Here's how to refine your ...

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4 tips for growing your email list with opt-in
Advanced Email Marketing

4 tips for growing your email list with opt-in

8y Jeanne Jennings

4 tips for growing your email list with opt-in

By using these four tips in conjunction with the formula for acquisition conversion rate, email marketers can significantly boost opt-in frequency for...

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One profile to serve them all: how a unified customer view drives mar-tech bliss
Data insights

One profile to serve them all: how a unified customer view drives mar-tech ...

8y Pelin Thorogood

One profile to serve them all: how a unified custo...

In anticipation of Black Friday, we explain the advantages of a universal consumer profile; improving B2C interactions via personalization and enhanci...

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How meaningful is your campaign attribution?
Acquisition

How meaningful is your campaign attribution?

8y Andrew Edwards

How meaningful is your campaign attribution?

Of all the ways clicks are generated while navigating website touchpoints, which attribution model is most effective at successfully inciting substant...

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Why programmatic ad buying is more important than you think
Media

Why programmatic ad buying is more important than you think

8y Tim Nichols

Why programmatic ad buying is more important than ...

What is programmatic ad buying? Here's how this highly targeted, efficient, automated process can benefit B2B and B2C marketing strategies and increas...

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5 keys to success with triggered email campaigns
Email

5 keys to success with triggered email campaigns

8y Jeanne Jennings

5 keys to success with triggered email campaigns

The increase in open and click-through rates during Q2 2015 indicates that triggered emails are an effective means of communication, encouraging more ...

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Staying relevant in a mobile, multichannel, data-driven world
Asia

Staying relevant in a mobile, multichannel, data-driven world

8y Nellie Chan

Staying relevant in a mobile, multichannel, data-d...

In a digital world of ongoing change, lead nurturing, segmentation, and the effective creation of quality content are essential in order to help your ...

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Search and social media: a look at current trends in digital storytelling
Marketing

Search and social media: a look at current trends in digital storytelling

8y Kevin Lee

Search and social media: a look at current trends ...

How can advertisers use search and social media to effectively communicate brand narratives? These current trends in storytelling can optimize your di...

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A beginner's guide to better measuring social ROI
Social

A beginner's guide to better measuring social ROI

8y Himanshu Sareen

A beginner's guide to better measuring social ROI

Since platforms like Facebook and Twitter are considered critical assets to modern campaign strategy, marketers can use these tactics to effectively t...

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Why start-ups need content marketing
Marketing

Why start-ups need content marketing

8y Alan Cutter

Why start-ups need content marketing

A quality content marketing strategy is essential for any business, but it's especially important for start-ups because it helps to drive conversions....

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How to remarket your way to a better ROI
Paid Search

How to remarket your way to a better ROI

8y Lars Hirsch

How to remarket your way to a better ROI

Remarketing provides marketers with another opportunity to target and convert potential customers. Here's how you can effectively execute this and ult...

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Why micro moments will require mobile magic
Media

Why micro moments will require mobile magic

8y Michael Della Penna

Why micro moments will require mobile magic

Micro moments collect and use data to predict consumers' needs, delivering answers before one even asks a question. Here's how to harness the power of...

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How to fix a leaky lead funnel with proper scoring
Automation

How to fix a leaky lead funnel with proper scoring

8y Kevin Miller

How to fix a leaky lead funnel with proper scoring

Marketers can successfully manage potential leads and improve lead scoring by coordinating with sales teams and optimizing integrated CRM and marketin...

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Yahoo’s Top Tips for Writing Copy That Converts
Marketing

Yahoo’s Top Tips for Writing Copy That Converts

9y Guest

Yahoo’s Top Tips for Writing Copy That Converts

Many marketers are too wrapped up in the product to consider the user experience. That disconnect often results in bland ad copy. Here are some tips f...

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Determining Your Content KPIs for Maximum Business Impact
Marketing

Determining Your Content KPIs for Maximum Business Impact

9y Yuyu Chen

Determining Your Content KPIs for Maximum Business...

Content marketing goals are highly individualized. But marketers can include some basic objectives and aligned KPIs in their content strategies. Read ...

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Programmatic Media Buying: Sitting at the Intersection of Owned and Paid Media
Media

Programmatic Media Buying: Sitting at the Intersection of Owned and Paid Me...

9y Pelin Thorogood

Programmatic Media Buying: Sitting at the Intersec...

The value of programmatic media buying currently has a big impact on the digital marketing industry. How can marketers optimize this type of advertisi...

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How Customers Perceive Your Social Media Challenges
Social

How Customers Perceive Your Social Media Challenges

9y Angie Pascale

How Customers Perceive Your Social Media Challenge...

These four solutions counter common challenges - lack of resources, engagement and revenue, and siloed channel strategies - that arise while cultivati...

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5 Conversion Optimization Tests to Try With Your Next Email Campaign
Email

5 Conversion Optimization Tests to Try With Your Next Email Campaign

9y ClickZ News Staff

5 Conversion Optimization Tests to Try With Your N...

Using principles of human psychology and A/B testing, you can discover the full potential of your email marketing. Try these five conversion optimizat...

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How E-Commerce Sites Can Use Social Proof to Increase Conversions
Social

How E-Commerce Sites Can Use Social Proof to Increase Conversions

9y Graham Charlton

How E-Commerce Sites Can Use Social Proof to Incre...

What is social proof and how can e-tailers use it to increase sales? Here are nine examples of social proof in action. Read More...

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