Using proxies such as clicks is no longer valid in this multi-device world. Facebook's Nadia Tan explains why it's time to say goodbye to click-based ...
View articleWhen updating and optimizing analytics functions the final product is only as good as the preparation. These insights can help you execute an effectiv...
View articleIn marketing, the quality of a price presentation can influence conversion rates. Use these suggestions to refine your price presentation strategy and...
View articleEmail marketers considering the future of communication can depend on these driving qualities of email to continue to resonate with consumers as techn...
View articleDuring his keynote presentation at ClickZ Live San Francisco, Facebook's Matt Idema announced two Dynamic Product Ads updates to help marketers retarg...
View articleSince the best data is your own, you should start by analyzing your owned channels, and then defining conversion and reporting times, and giving all p...
View articleGone are the days of marketers relying on IT resources. With today's technology, we can build our own data-driven consumer experiences that set us apa...
View articleGoogle Analytics is useful, and it's free, but getting the most out of this tool can be enhanced with the following tips. Read More...
View articleUser generated content on Instagram is a goldmine that not nearly enough brands are utilizing, according to new research from digital think tank L2. R...
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View articleHow retailers can come out on top in the changing world of search. Read More...
View articleRetargeting can be an effective way to increase conversions among online customers, but many marketers aren't using the strategy to its full potential...
View articleIs conversion rate optimization, in its current state, truly a sustainable and effective strategy? Read More...
View articlePositive customer feedback can help increase your conversion rate. Here are three tips for making your testimonials appear genuine, therefore increasi...
View articleTwitter has launched two new conversion tracking features to its analytics toolkit in an attempt to help brands measure a Promoted Tweet campaign's RO...
View articleColumnist Zac Martin gives his tips for better reporting on return on investment (ROI). Read More...
View articleTesting is extremely important to the success of any marketing campaign. Here is a selection of several tools to help you test your website effectivel...
View articleMobile marketing best practices begin with setting solid goals and determining how to best measure. Read More...
View articlePinterest's head of online sales and operations has four tips for leveraging the platform to push your brand’s products. Read More...
View articleExperts from Rubicon Project, InMobi, Business Insider, and Heineken discuss the native advertising opportunities around mobile and how these can lead...
View articleThe new Goodby Silverstein campaign is taking over business media with spooky graphics in an effort to attract businesses to its e-signature software ...
View articleThe mobile payment arena is becoming more prevalent than it has ever been. Should your company integrate a mobile payment solution into its system? Re...
View articleMarketing attribution is vital to any company looking to understand the sales cycle. But before marketers dive in, they should be aware of these five ...
View articleData gathering, analysis, activation, and benchmarking are key to making sure that your email programs are as strong as they can be. Read More...
View articleA recent study of paid social media finds that YouTube is more effective at both introducing customers to products and converting sales than any other...
View articleConversion rate optimization can significantly increase the sales and effectiveness of an online campaign. So why are so many marketers getting it wro...
View articleThinking broadly about sourcing your content, as well as taking a customer-focused approach, can drive performance. Read More...
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